The use of images has greatly increased in the world of social media. Why are they so powerful and how can you best use them for your purposes?
conceptbakery is trying to shed some light into the conversation...
whopping numbers 3,000 pictures uploaded
every second, +250 million daily 1.2 million photos per second. There is well over 80 million 100 billion 4.5 million of photos on FB, registered users photos daily, +100 photos per user. sharing hosted4 billion photos +100 billion
understanding “eye candy” “studies suggest
that cute images stimulate the same pleasure centers of the brain aroused by sex, Is your picture cute? a good meal or psychoactive drugs like cocaine” You’re playing with
pictures are distractive The brain’s
right hemisphere of image processing, feeling, and excitation dominates the left hemisphere’s efforts to decode text and then to engage in rational thinking.
what does it mean? A
web stream of kittens got 10 million views within 24 hours Our world is obviously hooked on kittens
words or pictures? Words and
images combined are ! Long copy outsells short copy: the right amount 5X more ! of copy and right photo! doubles previous result. memorable ! --- David Ogilvy than words alone