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Åbo, 21.11.2011                                     #INST11Information strategies:how information management can   support...
DATA – INFORMATION – KNOWLEDGE
What is data?        Unorganized and unprocessed        numbers, images, words, soun        ds, and e.g. observations.    ...
What is information?             • Information as a process             • Information as knowledge             • Informati...
What is knowledge?           Knowledge is dynamic           Knowledge is context-specific           Knowledge is humanisti...
EXPLICIT KNOWLEDGE       Can be processed, transmitted, shared and stored       Expressed in formal and systematic languag...
EXPLICIT KNOWLEDGE                  Tacit and explicit knowledge are complementary                   Both types are essent...
Management of relationships”Management, and the act ofmanaging, is increasingly embedded incomplex and fluid relationships...
What is information management?• Information management is concerned with  searching, finding, evaluating, organising, sto...
Core competencies in information management Gorman, G.E. & Corbitt, B.J.(2002). Core competencies in         Manage  infor...
Information strategies
Information Management: A Proposal                                              Information as                            ...
Landscape of business information        Information that IS controlled by the company                            Informat...
Landscape of business information                         Market information                   Research and development (R...
Landscape of business information                         Market information                   Research and development (R...
Landscape of business information       Inventory                             Data security       Personnel               ...
Landscape of business information       Inventory                             Data security       Personell               ...
Landscape of business information       Marketing information        Information products       Performance measures      ...
Landscape of business information       Marketing information        Information products       Performance measures      ...
Landscape of business information                                  What’s being                                 said about...
Landscape of business information                             What’s being                            said about our      ...
Information strategyInformation that the company...   How information management can                                  supp...
Information as a sourcefor competitive advantage
Slides are available at      http://www.slideshare.net/kholmber/        Course Information strategies starts    at 10.15 a...
Information Strategies
Information Strategies
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Information Strategies

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Information strategies: how information management can support business activities

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Information Strategies

  1. 1. Åbo, 21.11.2011 #INST11Information strategies:how information management can support business activities Kim Holmberg Department of Information Studies Åbo Akademi University (e) kim.holmberg@abo.fi (w3) http://kimholmberg.fi @kholmber
  2. 2. DATA – INFORMATION – KNOWLEDGE
  3. 3. What is data? Unorganized and unprocessed numbers, images, words, soun ds, and e.g. observations. Rowley, J. & Hartley. R. (2008) . Organizing knowledge: An introduction to managing access to information.
  4. 4. What is information? • Information as a process • Information as knowledge • Information as a thing Buckland, M. K. (1991). Information as Thing. Journal of the American Society for Information Science, 42(5), 351-360.
  5. 5. What is knowledge? Knowledge is dynamic Knowledge is context-specific Knowledge is humanistic Knowledge is relational Nonaka, I., Toyama, R. & Konno, N. (2000). SECI, Ba and leadership: a unified model of dynamic knowledge creation. Long range planning, vol. 33, pp. 5-34.
  6. 6. EXPLICIT KNOWLEDGE Can be processed, transmitted, shared and stored Expressed in formal and systematic language Shared in the form of data, manuals, etc Highly personal Hard to formalise Difficult to communicate to others Subjective insights, intuitions and hunches Rooted in actions, procedures and emotions TACIT KNOWLEDGENonaka, I., Toyama, R. & Konno, N. (2000). SECI, Ba and leadership: a unified model of dynamic knowledge creation. Long range planning, vol. 33, pp. 5-34.
  7. 7. EXPLICIT KNOWLEDGE Tacit and explicit knowledge are complementary Both types are essential to knowledge creation Tacit and explicit knowledge are inseparable TACIT KNOWLEDGE Nonaka, I., Toyama, R. & Konno, N.(2000). SECI, Ba and leadership: a unified Hislop, D. (2005). Knowledge model of dynamic knowledge creation. management in organizations. Long range planning, vol. 33, pp. 5-34.
  8. 8. Management of relationships”Management, and the act ofmanaging, is increasingly embedded incomplex and fluid relationships, wherethe old notions of managing employeesor their behaviour is giving way to theemphasis on relational management.”Linstead, S., Fulop, L. & Lilley, S. (2004).Management and organization: a critical text.
  9. 9. What is information management?• Information management is concerned with searching, finding, evaluating, organising, storing and disseminating information.• Information managers are providing the right information to the right people, at the right time and in the right format.• Information managers understand organisational behaviour and they know how information strategies, incorporating information technology, must recognize peoples individual needs.
  10. 10. Core competencies in information management Gorman, G.E. & Corbitt, B.J.(2002). Core competencies in Manage information management education. New Library information World, vol. 103, no. 1182/1183, pp. 436-445. Disseminate and deliver information Source information Understand user requirements
  11. 11. Information strategies
  12. 12. Information Management: A Proposal Information as a network http://info.cern.ch/Proposal.html
  13. 13. Landscape of business information Information that IS controlled by the company InformationInformation that Information that that the the company the company company acquires delivers possesses Information that is NOT controlled by the company
  14. 14. Landscape of business information Market information Research and development (R&D)Information that Decision making the company acquires Routine activities Tactical information Competitive intelligence
  15. 15. Landscape of business information Market information Research and development (R&D)Information that Decision making the company acquires Routine activities Tactical information Competitive intelligence
  16. 16. Landscape of business information Inventory Data security Personnel Tacit knowledge Information Accounting and finance that the Maintaining an intranet Customers company Data warehousing possesses Sales and turnover Decision-support tools Legal regulations Groupware
  17. 17. Landscape of business information Inventory Data security Personell Copyright Information Accounting and finance that the Maintaining an intranet Customers company Data warehousing possesses Sales and turnover Decision-support tools Legal regulations Groupware
  18. 18. Landscape of business information Marketing information Information products Performance measures Information that the companyCommunication (internal and external) delivers Annual reports Reputation management
  19. 19. Landscape of business information Marketing information Information products Performance measures Information that the companyCommunication (internal and external) delivers Annual reports Reputation management
  20. 20. Landscape of business information What’s being said about our company, brands and products? Information that is NOT controlled by the company
  21. 21. Landscape of business information What’s being said about our company, brands and products? Information that can be controlled by the company
  22. 22. Information strategyInformation that the company... How information management can support business activities:... acquires Information seeking Information retrieval Competitive intelligence... possesses Data warehousing Data security Groupware and other IT tools... delivers Information dissemination Key Performance Indicators Communication... can control Listen, monitor, engage, inform, educate, be proactive, participate
  23. 23. Information as a sourcefor competitive advantage
  24. 24. Slides are available at http://www.slideshare.net/kholmber/ Course Information strategies starts at 10.15 am on March 16, 2012 in ASA B 212Questions? Kim Holmberg | kim.holmberg.fi

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