Text A Cab Overivew


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text using any cell phone to request a cab, taxi, shuttle or a tow truck

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Text A Cab Overivew

  1. 1. Text A Cab, LLC Max Belenitsky, President Gregory Khitrov, COO May 5, 2009 Text A Cab, LLC © 2009, All rights reserved.
  2. 2. Management Team <ul><li>Max Belenitsky, CFA, President </li></ul><ul><ul><li>B.S. in Business Management and Computer Science, Carnegie Mellon University </li></ul></ul><ul><ul><li>M.A. in applied Mathematics, Columbia University </li></ul></ul><ul><ul><li>Chartered Financial Analyst </li></ul></ul><ul><ul><li>Vice President at Goldman Sachs Asset Management. Headed a team of quantitative portfolio managers with over 120 billion USD in assets under management. </li></ul></ul><ul><ul><li>Co-founder, CFO, and an advisory board member for Outlines.com. </li></ul></ul><ul><li>Greg Khitrov, PhD, COO </li></ul><ul><ul><li>B.S. in Biology, SUNY Stony Brook </li></ul></ul><ul><ul><li>M.S. Biology, New York University </li></ul></ul><ul><ul><li>Ph.D. in Business Administration, Buxton University </li></ul></ul><ul><ul><li>Currently a Director of Institute for Personalized Medicine Core Laboratories at the Mount Sinai Medical Center. Run a fore-front laboratory focused on building and buildings a biobank from DNA and plasma samples for over 100,000 patients. </li></ul></ul><ul><ul><li>Co-founder of GK Genomics, a biotechnology consulting firm </li></ul></ul>Text A Cab, LLC © 2009, All rights reserved.
  3. 3. Business Overview <ul><li>Text A Cab, LLC is a communication company focused on connecting individuals and corporations with ground transportation providers. </li></ul><ul><li>Our nationwide system and network of transportation operators facilitates, improves, enhances, and expedites the experience of locating and reserving: </li></ul><ul><li>Our communication platform allows for interaction between riders and operators via any combination of: </li></ul><ul><li>Innovative approach to technology and business growth allows for access to: </li></ul>Text A Cab, LLC © 2009, All rights reserved. <ul><li>Patents </li></ul><ul><ul><li>Trademarks </li></ul></ul><ul><li>Copyrights </li></ul><ul><ul><li>SMS (Text Messaging) </li></ul></ul><ul><ul><li>Phone </li></ul></ul><ul><ul><li>Instant Messaging (IM) </li></ul></ul><ul><li>E-mail </li></ul><ul><li>Website </li></ul><ul><ul><li>Metered Taxi or Cab </li></ul></ul><ul><ul><li>Black and Executive Car Service </li></ul></ul><ul><ul><li>Urban and Airport Shuttle </li></ul></ul><ul><li>Tow Truck </li></ul><ul><li>Special Needs </li></ul><ul><li>Exotic Car and Stretch Limousine </li></ul>
  4. 4. Products and Services <ul><li>… for Transportation Operators </li></ul><ul><ul><li>Benefit from nationwide Advertising and Branding campaigns </li></ul></ul><ul><ul><li>Increase in customer base </li></ul></ul><ul><ul><li>Access to cutting-edge technology , without incurring the costs. </li></ul></ul><ul><ul><li>Complete control over the spending budget, pay for confirmed (not expected) business </li></ul></ul><ul><ul><li>Price setters , not takers, via our Pay-As-You-Grow™ campaign management tools. </li></ul></ul><ul><ul><li>Improvement in efficiency and customer satisfaction . </li></ul></ul><ul><li>… for Individual Users </li></ul><ul><ul><li>Fast and convenient way to arrange and pay for ground transportation </li></ul></ul><ul><ul><li>Access to discounts and promotions arranged by Text A Cab, LLC. </li></ul></ul><ul><ul><li>Easy to remember contact information for nationwide service </li></ul></ul><ul><li>… for Corporate/Group Users </li></ul><ul><ul><li>Set consistent transportation preferences for companies and families </li></ul></ul><ul><ul><li>Eliminate paperwork and the tedious reimbursement process. </li></ul></ul><ul><ul><li>Simplify oversight and control process through advanced reporting </li></ul></ul><ul><ul><li>Arrange for discounts applicable to all users within a group </li></ul></ul><ul><li>… Advertising </li></ul><ul><ul><li>SMS Alerts </li></ul></ul><ul><ul><li>Directory Assistance and Listings </li></ul></ul><ul><ul><li>Banner Advertising </li></ul></ul>Text A Cab, LLC © 2009, All rights reserved. <ul><li>www.textacab.net </li></ul><ul><ul><li>EZCAB™ (39222) </li></ul></ul><ul><li>877.43.EZCAB </li></ul>
  5. 5. Pay-As-You-Grow™ Pricing Model <ul><li>Text A Cab, LLS delivers fixed amount of quotes to the requestor. </li></ul><ul><li>Operators compete for request delivery priority with other local available operators by setting and managing their bids in each zip code. </li></ul><ul><li>Bid is the price an operator is willing to pay Text A Cab, LLC for each confirmed trip. </li></ul>Text A Cab, LLC © 2009, All rights reserved.
  6. 6. Competition <ul><li>We have several potential rivals in early stages of development and deployment: </li></ul><ul><li>Our service, design, and business model offers many advantages </li></ul><ul><li>that will help us succeed: </li></ul><ul><li>Operators incur the cost of advertising with 100% efficiency, and users receive a free service. </li></ul><ul><li>Robust pricing model for individual drivers and large, nationwide fleets. </li></ul><ul><li>Unique benefits to participating ground transportation providers. </li></ul><ul><li>Easy to make requests using any device for individual and corporate users. </li></ul><ul><li>Intelligent request parsing allows users to input request as they would if dealing directly with a live person. </li></ul><ul><li>We are a technology company with a focus on connecting operators and users, and do not act as a dispatcher. </li></ul><ul><li>Innovative marketing campaigns. </li></ul><ul><li>There are various barriers to entry: </li></ul><ul><li>Intellectual property – we believe that our Pay-As-You-Grow™ campaign can become a new standard for pricing of advertising for and connecting with transportation providers. </li></ul><ul><li>Existing relationships – over the past year we have built real relationships with operators in the tri-state area and continue to receive regular calls from operators interested in using our system to offer their services. Operators are not likely to use multiple providers. </li></ul><ul><li>Time to market with an efficient marketing campaign will prevent new entries into this industry. A new competitor would need to spend at least a year to develop the technology required. </li></ul>Text A Cab, LLC © 2009, All rights reserved. <ul><li>SMScab.net </li></ul><ul><li>TextATaxi.com </li></ul><ul><li>HailACab.com </li></ul><ul><li>RideCharge.com </li></ul>
  7. 7. Potential Strategic Relationships <ul><li>Establish relationships and/or exclusive arrangements with: </li></ul><ul><ul><li>Operator Networks and Commissions: </li></ul></ul><ul><ul><ul><li>Taxi & Limousine Commission </li></ul></ul></ul><ul><ul><ul><li>AAA </li></ul></ul></ul><ul><ul><li>Communication/GPS Device Manufacturers </li></ul></ul><ul><ul><ul><li>Motorola, Nokia, etc. </li></ul></ul></ul><ul><ul><ul><li>Garmin, Magellan, etc. </li></ul></ul></ul><ul><ul><li>Dispatching Software Vendors </li></ul></ul><ul><ul><ul><li>Aleph, Inc </li></ul></ul></ul><ul><ul><li>Directory Assistance </li></ul></ul><ul><ul><ul><li>CitySearch, Zagat, etc. </li></ul></ul></ul><ul><ul><li>Non-Profit Organizations </li></ul></ul><ul><ul><ul><li>MADD </li></ul></ul></ul><ul><li>Growth Venues: </li></ul><ul><ul><li>Platform robustness offers easy opportunities to expand network of operators and offer a uniform worldwide service. </li></ul></ul>Text A Cab, LLC © 2009, All rights reserved.
  8. 8. Revenue Projections Text A Cab, LLC © 2009, All rights reserved.
  9. 9. Income <ul><li>Expenses </li></ul><ul><li>Our funding request is limited capital requirements of ensuring profitability of Text A Cab, LLC. </li></ul><ul><li>We expect to incur minimum costs, and focus a majority of the invested capital into our advertising and marketing efforts. </li></ul>Text A Cab, LLC © 2009, All rights reserved.
  10. 10. Equity Valuation (pre-infusion) Text A Cab, LLC © 2009, All rights reserved. <ul><li>Risk, Return, and Beta for Standard & Poor and Russell indexes is calculated as of 12/31/2008 </li></ul>
  11. 11. Since our last meeting… Text A Cab, LLC © 2009, All rights reserved. <ul><li>Goals and Objectives </li></ul><ul><li>Define a universal business model and pricing plan. </li></ul><ul><li>Create a technology infrastructure and design a graphical interface. </li></ul><ul><li>Establish Vendor and other Relationships. </li></ul><ul><li>Develop Market Expertise. </li></ul><ul><li>Accomplishments </li></ul><ul><ul><li>Created Pay-As-You-Grow™ Pricing Model for Car Operators, to suit any budget for any size operator, establish competitive pricing, and ensure competitive transparency to our clients. Model allows to deliver value-added, advanced reports to improve clients’ profitability and increase profit margins. </li></ul></ul><ul><li>Implemented a complex, yet robust, technology infrastructure using Microsoft Product Suite. </li></ul><ul><li>Finished search for vendors and development for Location Based Services, Telephony services, Text Messaging (SMS), and securing of personal data. </li></ul><ul><ul><li>Completed work with designers to enhance the usability and appeal of our service. </li></ul></ul><ul><ul><li>Established identity, through acquisition of toll-free number and short-code. </li></ul></ul><ul><ul><li>Increased user and client base through internet presence </li></ul></ul><ul><ul><li>Working to establish strategic alliances with similar service provider in London. </li></ul></ul>
  12. 12. Future Direction and Objectives Text A Cab, LLC © 2009, All rights reserved. <ul><li>Immediate -term (2 – 4 months) </li></ul><ul><li>Complete outstanding development and implementation </li></ul><ul><li>Product Launch </li></ul><ul><li>Sign up operators and assure an operator presence in the tri-state area </li></ul><ul><li>Begin marketing campaigns in Tri-State area </li></ul><ul><li>Short -term (4 months – 1 year) </li></ul><ul><li>Strategic alliances with nationwide organizations </li></ul><ul><li>Attain patents and other vehicles to increase value of intellectual property </li></ul><ul><li>Continued development and feature and design enhancements </li></ul><ul><li>Evaluate, adjust, and enhance. </li></ul><ul><li>Long -term (years 2 – 3) </li></ul><ul><li>Growth and expansion of operators and users. </li></ul><ul><li>Strategic alliances with nationwide and global organization. </li></ul><ul><li>Evaluate, adjust, and enhance. </li></ul><ul><li>Employ a dedicated user /client support team. </li></ul>
  13. 13. Summary <ul><li>Goals: </li></ul><ul><li>Create a multi-faceted company with strong revenues. </li></ul><ul><li>Create a nationwide recognizable brand, associated with easy interaction and communication with local ground transportation providers, anywhere. </li></ul><ul><li>Utilize popular technology to enhance the user and client experience. </li></ul><ul><li>Create a single service accessible to any type of operator, across the globe. </li></ul><ul><li>Objectives: </li></ul><ul><li>We seek a long-term partnership with an experienced, reliable partner with a wide network of contacts and relationships. </li></ul><ul><li>$500,000 - $1,000,000 of investment capital. </li></ul>Text A Cab, LLC © 2009, All rights reserved.
  14. 14. Appendix Text A Cab, LLC © 2009, All rights reserved.
  15. 15. Market Analysis <ul><li>Transportation Services </li></ul><ul><ul><li>Annual revenues $14.4 billion across 175,000 operators nationwide </li></ul></ul><ul><ul><li>In 2007, revenues grew between 1 and 2 percent across operator types. </li></ul></ul><ul><ul><li>40% of total cab mileage in NYC in 2005 was spent cruising for passengers </li></ul></ul><ul><ul><li>Highly fragmented market: each operator has 5 – 10 cars . </li></ul></ul><ul><ul><li>An average NYC resident uses ground transportation up to 100 times per year . </li></ul></ul><ul><li>Mobile Services </li></ul><ul><ul><li>75% of nationwide population uses the Internet every day and 85% owns a cell phone. </li></ul></ul><ul><ul><li>An average user sends up to 200 SMS per month. </li></ul></ul><ul><ul><li>Mobile data revenues expected to grow to $205 billion from $80 billion in next 5 years. </li></ul></ul><ul><ul><li>Mobile advertising expected to reach $1.5 billion in revenues over same time. </li></ul></ul><ul><ul><li>Geo-Positioning services to represent 1 out of every 5 mobile businesses by 2012. </li></ul></ul><ul><li>Survey </li></ul><ul><ul><li>www.textacab.net/survey/user.html </li></ul></ul><ul><ul><li>85% of participants are interested in using this service </li></ul></ul><ul><ul><li>100% willing to disclose location to use Geo-Positioning features </li></ul></ul><ul><ul><li>40% own a GPS enabled device </li></ul></ul><ul><ul><li>60% of participants get reimbursed for business related travel </li></ul></ul>Text A Cab, LLC © 2009, All rights reserved.
  16. 16. Market Analysis (cont.) Trip Destinations Text A Cab, LLC © 2009, All rights reserved.
  17. 17. Graphic User Interface (GUI) Text A Cab, LLC © 2009, All rights reserved.
  18. 18. Text A Cab, LLC © 2009, All rights reserved.
  19. 19. Text Messaging (SMS) Protocol <ul><li>Sample SMS Responses </li></ul><ul><li>Thank you! U are opted in to receive alerts from Text A Cab (max 5x/mo). T/C's on www.textacab.net. For help, txt HELP, to stop, txt STOP. Std msg chgs apply. </li></ul><ul><li>Text a Cab error: Invalid Group Code in request. Please resubmit. www.textacab.net for details. For help, txt HELP, to stop, txt STOP. Std msg chgs apply. </li></ul><ul><li>Need help? Have questions? Visit www.textacab.net or call 877.43.EZCAB for info. For help, txt HELP, to stop, txt STOP. Std msg chgs apply. </li></ul><ul><li>This msg confirms that you will no longer receive promotions/alerts from Text a Cab. Tell us why at www.textacab.net, feedback@textacab.net, or 877.43.EZCAB. </li></ul><ul><li>From Text a Cab: You have cancelled all pending trips. Visit www.textacab.net for details. </li></ul>Text A Cab, LLC © 2009, All rights reserved.
  20. 20. Marketing Strategy <ul><li>Our marketing campaign will focus on individual users, corporate users, and car operators . </li></ul><ul><li>We expect to use the following media vehicles: </li></ul><ul><li>Printed Media </li></ul><ul><li>Internet </li></ul><ul><li>Moving Advertising </li></ul><ul><li>Coupons and Promotions </li></ul><ul><li>Radio Advertising </li></ul><ul><li>Reciprocal Advertising </li></ul><ul><li>Industry Conventions </li></ul><ul><li>In addition, Car Operators will: </li></ul><ul><li>Receive complementary referrals. </li></ul><ul><li>Lower advertising costs via the reciprocal advertisement program. </li></ul><ul><li>Become part of the Text A Cab® brand. </li></ul><ul><li>Will receive quarterly newsletters with developments, updates, and enhancements. </li></ul><ul><li>Individual and Group Users will: </li></ul><ul><li>Receive coupons and earn Cab Miles™ for discounts and free trips </li></ul><ul><li>Participate in a Quarterly Survey to become eligible for various rewards </li></ul>