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Digital CV Sanjeev


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b) Video - Skill's Summary -
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Digital CV Sanjeev

  1. 1. SanjeevKhindariaProfile Email : Location : Greater Toronto Area
  2. 2. Digital Marketing Professional with over11 years experience launching products,brand management, market analysis, searchengine optimization, budgeting and P&Lresponsibilities. 2
  3. 3. Digital Marketing (Web Management, SEO, Social Media) Product Development / Launch Strong Analytical Skills Excellent People Skills Strategic Forward-Thinking Excellent Project Management Desktop Publishing (Mac & PC) 3
  4. 4. VisualSonics Inc. • Sr. Marketing Coordinator 2008 to 2012Globeways Canada • Consultant 2007 – 2008 Avery Dennison • Product Manager • Sr. Marketing Coordinator 2000 - 2007 • Sales & Marketing Coordinator 4
  5. 5. Lead Generation Search Engine Optimization Achieved 28% increase in inbound Within 2 months, brought organiclead generation over prior year as a search results for chosen keywords result of launching a new company to 1st page from beyond 10th page, website. working with an SEO agency. Website Management Webinar Project ManagementAchieved 20% greater web traffic by Successfully managed webinars usingmerging customer & distributor sites multimedia content, with globaland adding significant new content. audiences generating 100s of leads. 5
  6. 6. Video Conferences Training Videos Successfully managed conferences Shot videos & screen captures,with many hospitals & universities in recorded audio and merged 3 video US, saving in excess of $50,000. streams and audio for upload to customer site and YouTube. Desktop PublishingSaved $100,000 in collateral & trade …trade show booth skins, banners, show development costs by etc.designing posters, brochure inserts.. 6
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  8. 8. Achieved Plan (Sales of US$ 16 million) for one product line and 6.0% over Plan for 2nd product line(Sales > US$ 3 million).Reduced cost by US$400,000 (33% of budget), by qualifying and integrating new vendor as part of aSix-Sigma Project. Concurrently, increased product line margin by 10%.Developed and implemented a cost matrix for custom products, reducing price quote lead time forcustomers from 2 weeks to same day.Devised a new process to realize price increases immediately as opposed to 3 months. Credited bymanagement for stemming over US$ 200,000 of lost revenue in the former process.Re-launched a product with technical improvements, increasing product category sales by 43% andmaintaining the same profitability.Brought to market a new product (80% margin) using high heat resistant polymer, satisfyingcustomer need & thereby building brand equity. 8
  9. 9. Successfully reversed sales erosion trend (average 6 -7% p.a.) of previous 5 consecutive years and grew sales by 3%, within 6 months of taking responsibility for the product line. Converted 2 major customers using aggressive marketing programs, within first 3 months of launching a new product range, a US$150,000 annual addition to company’s top line. 9Images from Microsoft clipart
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  11. 11. Post Graduate Diploma in • Institute of Management Business Management Technology, India (1991) (Marketing)B.Sc. Engineering • A.M.University, India (Mechanical) (1989) 11
  12. 12. PCOffice 2010 (2007, 2003) , Windows 7 (Vista, XP), Lotus Notes, OutlookGoogle Analytics, Google AdWordsPhotoshop CS5.5, Illustrator CS5.5, InDesign CS5.5, Flash CS5.5, Acrobat X ProMelon CMS, MSCRM, Siebel CRM, WordPress, HTML, WebEx, ExactTargetiSpring Pro 3, Super v2009, VirtualDub 1.9.7, Audacity 1.3.9, SnagIt 8, FileZilla3.3.1, Movi Client, Corel VideoStudio Pro X4, Corel MotionStudio 3DMACPhotoshop CS2, Illustrator CS2, QuarkXPress 7.01, Streamline, BarCode Pro 12
  13. 13. WordPress Website – Resume – Skill’s Summary Presentation 13
  14. 14. Photoshop CS5 Seminar 2010 Expert MS MemberAccess, Expert NationalMS Front Page Association of & Advanced Photoshop Internet Professionals 2000 2003-2005 Training How to Design Eye Catching Photoshop 6.0 Brochures, Seminar 2001 Newsletters, Ads, Reports 2002 14
  15. 15. •EnglishFluent •Hindi in •Punjabi •Russian 15
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