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Startups, Clones and Metrics

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Startups, Clones and Metrics - 20 min presentation for elumni.se

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Startups, Clones and Metrics

  1. 1. Chalmers University of Technology Center for Business Innovation www.henrikberglund.com @khberglund Startups, clones and metrics 1
  2. 2. 1) Startups vs Companies 2) Clones vs Innovators 3) Metrics vs Metrics
  3. 3. 1) Startups vs Companies 2) Clones vs Innovators 3) Metrics vs Metrics
  4. 4. 1) Startups vs Companies 2) Clones vs Innovators 3) Metrics vs Metrics
  5. 5. What’s a Company?
  6. 6. What’s a Company? A business organization, that sells a product or service in exchange for revenue and profit
  7. 7. How are Companies organized?
  8. 8. How are Companies organized? Companies are organized around Business Models
  9. 9. What’s a Startup?
  10. 10. What’s a Startup? A temporary organization designed to search for a repeatable and scalable business model under conditions of uncertainty
  11. 11. What’s a Startup? A temporary organization designed to search for a repeatable and scalable business model under conditions of uncertainty
  12. 12. What’s a Startup? A temporary organization designed to search for a repeatable and scalable business model under conditions of uncertainty
  13. 13. What’s a Startup? A temporary organization designed to search for a repeatable and scalable business model under conditions of uncertainty
  14. 14. Startups ≠ Small companies
  15. 15. Startups Search Companies Execute
  16. 16. Startups Search Companies Execute
  17. 17. Startups Search Companies Execute But don’t If you can (by cloning)
  18. 18. Startups Search Companies Execute But don’t If you can (by cloning)
  19. 19. Startups Search Companies Execute But don’t If you can by Cloning
  20. 20. Clone 80% Innovate 20%
  21. 21. Clone 99% Innovate 01%
  22. 22. Clone 99% Innovate 01%
  23. 23. Clone 99% Innovate 01%Make the matter!!!
  24. 24. Clone 99% Innovate 01%Make the matter!!! Pick a clear competitive dimension Let the user experience it a.s.a.p.
  25. 25. Pick a clear competitive dimension Let the user experience the difference a.s.a.p. Clone 99% Innovate 01%Make the matter!!!
  26. 26. Clone 99% Innovate 01%
  27. 27. Clone 99% Innovate 01%How to figure out the l
  28. 28. Clone 99% Innovate 0 20%How to figure out the l
  29. 29. 1) Test the problem
  30. 30. I believe [type of person] experiences [problem] while performing [task].
  31. 31. I believe [type of person] experiences [problem] while performing [task]. Get outside!
  32. 32. When you know the problem
  33. 33. 2) Test the solution
  34. 34. When you know the solution
  35. 35. 3) Build and sell the MVP
  36. 36. The owner of this unit added a keyboard and a wooden case. http://en.wikipedia.org/wiki/Apple_Inc.
  37. 37. Metrics?
  38. 38. “All startup advice should be tagged Pre or Post P/M-fit” andrewchen.io
  39. 39. http://larslofgren.com/
  40. 40. You are a Startup Innovate only on essentials Use appropriate metrics
  41. 41. You are a Startup Innovate only on essentials Use appropriate metrics
  42. 42. You are a Startup Innovate only on essentials Use appropriate metrics
  43. 43. Henrik Berglund Chalmers University of Technology Center for Business Innovation henber@chalmers.se www.henrikberglund.com @khberglund Tack!
  44. 44. Prasentation based on ideas and slides from pleny of smart people, including:
  45. 45. www.cindyalvarez.com
  46. 46. www.andrewchen.io
  47. 47. www.steveblank.com
  48. 48. Laura Klein www.usersknow.com

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