Web Mastery for Authors

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http://www.insiderworkshops.com
Kavit Haria shares his strategies for monetizing your book online via this Web Mastery for Authors presentation. Presentation delivered at the Book Promotion Seminar, 10-11 April 2010.

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Web Mastery for Authors

  1. 1. Web Mastery For Authors Kavit Haria www.InsiderMusicBusiness.com www.InsiderWorkshops.com
  2. 2. www.InsiderWorkshops.com When You Harness The Power Of The Internet,Your Sales Will Increase And Your Message Will Reach More People Faster.
  3. 3. www.InsiderWorkshops.com Web Marketing Is 1) Creating An Online Presence 2) Driving Visitors To Your Site 3) Engaging Them With Compeilling Content 4) Converting Prospects Into Customers 5) Tracking & Measuring Everything
  4. 4. www.InsiderWorkshops.com “How To Create The Best Book Website”
  5. 5. www.InsiderWorkshops.com Two Groups For Book Prospects For Book Customers
  6. 6. www.InsiderWorkshops.com Book Prospects The purpose of this site is to turn your visitors into book owners. Nothing else. No distractions.
  7. 7. www.InsiderWorkshops.com Book Customers They already have the book. Feed them with more resources. Sell them other things.
  8. 8. www.InsiderWorkshops.com TRAFFIC SQUEEZE SALES THANKS PAGE PAGE PAGE AWEBER BLOG
  9. 9. www.InsiderWorkshops.com Web Marketing Is 1) Creating An Online Presence 2) Driving Visitors To Your Site 3) Engaging Them With Compelling Content 4) Converting Prospects Into Customers 5) Tracking & Measuring Everything
  10. 10. Traffic Generation
  11. 11. First, What Is Marketing?
  12. 12. Marketing Is About Two Things: Customer Acquisition and Customer Nurturing.
  13. 13. Marketing Is About The Transfer Of Passion And Emotion From You To Your Prospect.
  14. 14. Marketing Revolves Around Three Things: Market, Medium, Message
  15. 15. Marketing Is About Communicating What You And Your Business Are About
  16. 16. Marketing Is About Telling Your Prospects What Value You Have To Offer Them
  17. 17. www.InsiderWorkshops.com List of Tools Domains - www.namecheap.com Hosting - www.dreamhost.com (Coupon: FIRSTSTEPS) Aweber: $1 Trial Offer http://setupmytrial.aweber.com Blog - www.wordpress.com

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