Like many people you may have had a shock recently.
Everything that worked for site rankings is now less effective. Trusted methods, paths of least resistance and tried-and-tested systems just don't do it any more.
Basically, Google has moved the goalposts for good.
In the past, Google algorithm updates have tweaked elements of how they rank website. But those updates of all been part of a broader strategy to change the way search is structured and delivered forever.
And right now we are in the endgame of that change.
I work with online business owners in several countries, and they are all telling me the same thing. Link building doesn't work in the same way it did. Spamming social media accounts to create pure volume doesn't work as well. Worrying about every minor detail of your on page SEO and tweaking it until your head explodes does more harm than good.
What has happened is simple. Google is stepping up the pace of overcoming the gaming of its search engine results.
Yes you can still game it to a degree. Yes you can get short term rankings through linkbuilding boosts and fresh content blasting. But if you want that hard work and investment to last beyond a year, then you need to give Google what it wants, because eventually it will become smart enough to spot the gaming and exclude you for good.
This new guide by Kavit Haria reveals the strategic plan for you to win new clients with content marketing.