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How To Set Up Your Online Business Quickly

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http://www.insiderinternetsuccess.com
Fourth session of the Info-Marketing Millionaire Seminar presented by Kavit Haria.

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How To Set Up Your Online Business Quickly

  1. 1. How To S.E.T.U.P Your Web Business OnlineBrought to you by
  2. 2. What makes a successful online business?
  3. 3. What is the purpose ofyour website?To educate, to inspire, todemonstrate or to sell?
  4. 4. The website needs to inspire the user to act.
  5. 5. Each page of the site should have a distinct reason forexisting. What is its goal?
  6. 6. The website needs to retain attention for as long aspossible, taking people on a journey through its pages.
  7. 7. Ultimately, we’re talking about creating a website to helpus build our expert status, educate the market and sellour information products.
  8. 8. Are you ready to discovermy five step system forgetting your website and all therelated technology completelyready for business?
  9. 9. S.E.T.U.P.
  10. 10. Select a domain nameEstablish website hostingThink about the user processUpload your filesPrepare for your first order
  11. 11. Select a domain nameMy personal rules for selecting a domain name: 1. Make it up with your main keyword 2. Stick with a .com 3. Shorter is better 4. If it’s possible, don’t use hyphens. 5. Avoid slang. 6. Avoid industry jargon if not needed.I buy my domains at $10/yr from www.namecheap.com
  12. 12. Establish website hostingYour website needs space to be hosted.I recommend www.dreamhost.com
  13. 13. Think about the user processNow you have the bare essentials, you need to think aboutthe design, look and feel, and development of your website.
  14. 14. Think about the user processWhat are the key pages for helping you to build authority,grow your list and generate sales online? Squeeze page (to grow your list) Sales page (to offer the product) Thank-You page (for product delivery options) Blog (for publishing free content)You’ll also need a method for collecting e-mail addressesand a method for collecting payment.
  15. 15. TrafficSqueeze Page Sales Page Thank You Page Aweber BLOG
  16. 16. Think about the user processSqueeze Page
  17. 17. Think about the user processHigh-converting squeeze pages 1. Headline 2. Body copy 3. Opt-in Box 4. Design
  18. 18. Think about the user processWhat Is A Sales Page?Video vs Text sales page?Long vs Short sales page?Hard-sell vs Soft-sell sales page?
  19. 19. Think about the user processLet’s analyse the key parts of a sales page by looking at real-life examples that convert very well today.
  20. 20. Headlines
  21. 21. HeadlinesGetting “buy-in”
  22. 22. HeadlinesGetting “buy-in” My story
  23. 23. HeadlinesGetting “buy-in” My storyProduct/solution
  24. 24. HeadlinesGetting “buy-in” My storyProduct/solutionBullets (benefits)
  25. 25. HeadlinesGetting “buy-in” My storyProduct/solutionBullets (benefits) Social Proof
  26. 26. HeadlinesGetting “buy-in” My storyProduct/solutionBullets (benefits) Social Proof Bonuses
  27. 27. HeadlinesGetting “buy-in” My storyProduct/solutionBullets (benefits) Social Proof Bonuses Price
  28. 28. HeadlinesGetting “buy-in” My storyProduct/solutionBullets (benefits) Social Proof Bonuses Price Guarantee
  29. 29. HeadlinesGetting “buy-in” My storyProduct/solutionBullets (benefits) Social Proof Bonuses Price Guarantee Call To Action
  30. 30. HeadlinesGetting “buy-in” My storyProduct/solutionBullets (benefits) Social Proof Bonuses Price Guarantee Call To Action Sign Off / P.S.
  31. 31. Think about the user processThe Thank You pages
  32. 32. Think about the user processThe Blog.
  33. 33. Think about the user processYou are also going to need an e-mail management service tohelp you collect, store and use prospect and customer data.
  34. 34. Think about the user processAWEBER.COM 1. Create unlimited lists 2. Create follow up messages (autoresponders) 3. Create broadcast messages 4. Create web forms
  35. 35. Think about the user processWhat will I use to get all of this actually built?I recommend Wordpress (platform) and OptimizePress(theme) as a brilliant starter for building your website. Bothrequire a very minimal amount of technical skill.
  36. 36. Think about the user processHow will I get it all built quickly and easily?The easiest way is to outsource all of this. It will save youmany hours and a lot of energy.www.elance.com
  37. 37. Think about the user processWhat to think about and tell your designer:Colour schemesTypes of images (message you want to get across)Body copyExamples of websites you like (structure)Always ask your designer to look at their portfolio of work
  38. 38. Upload your filesIf you’re outsourcing (which I recommend), this step is donefor you.If you’re not, you will need to look into FTP.
  39. 39. Prepare for your first orderJust as your site goes live, you’ll need to be ready for yourfirst order and every order. 1. How will you take payment? 2. How will you deal with new orders? 3. How will you avoid buyers remorse?
  40. 40. Select a domain nameEstablish website hostingThink about the user processUpload your filesPrepare for your first order

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