How To Create and Package Irresistible Content (aka Mafia Offers)
The Most Powerful System ForCreating, Packaging And Selling Content On Autopilot Brought to you by
Identifying the marketplace and finding your targetaudience is one thing - creating and packagingsomething to sell is another.
There are three parts to this: 1. Content Structure & Creation 2. Delivery Structure & Preparation 3. Offer Positioning > Value Packaging > Price DeterminationHS A
Based on the needs and desires of your market thatyou’ve outlined already, what end result(s) do you wantyour customer to achieve using your product?If you can identify and deliver this end result,you’ll never have to refund a customer.
Universal truth: While your customers want to achievethe lowest price, they don’t want to sacrifice value.
My general rule of thumb is to never discount. Instead,find new ways to add more value.“What is the competition charging - and what are theyoffering for that?” How can I offer more?
Problems with decreasing your price or charging lessthan the competition:* Going cheap cuts down your margin* Cuts down your desire to do more work* You’re sending the wrong message* It screams Cheap!