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How To Create and Package Irresistible Content (aka Mafia Offers)


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Third session of the Info-Marketing Millionaire Seminar presented by Kavit Haria.

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How To Create and Package Irresistible Content (aka Mafia Offers)

  1. 1. The Most Powerful System ForCreating, Packaging And Selling Content On Autopilot Brought to you by
  2. 2. Identifying the marketplace and finding your targetaudience is one thing - creating and packagingsomething to sell is another.
  3. 3. There are three parts to this: 1. Content Structure & Creation 2. Delivery Structure & Preparation 3. Offer Positioning > Value Packaging > Price DeterminationHS A
  4. 4. Based on the needs and desires of your market thatyou’ve outlined already, what end result(s) do you wantyour customer to achieve using your product?If you can identify and deliver this end result,you’ll never have to refund a customer.
  5. 5. What Is What Could Be
  6. 6. What is the journey that you need to take your customerdown in order for them to see the change and live theresults they desire?Write down the key messages that need to be delivered.
  7. 7. The 7 Step Model To Create Content “Chunks”
  8. 8. The next step is to define the delivery structure.
  9. 9. In what way do your marketplace prefer to consumeinformation and entertainment?
  10. 10. What product(s) could you sell them to facilitate theachievement of their overall need and desire?
  11. 11. Digital vs Physical One-Time vs RecurringCreation vs Sourcing vs Affiliate
  13. 13. The Most Powerful System ForCreating, Packaging And Selling Content On Autopilot Brought to you by
  14. 14. The final step is to decide on your offer positioning.
  15. 15. Two Parts: - Value Packaging - Price Determination
  16. 16. How you position and present your offer, more often thannot, decides how well you’re going to sell.
  17. 17. Everything is built around how you position your offer.
  18. 18. The higher the value perceived in the offer, the more youcan charge and the higher your conversion rate.
  19. 19. In marketing, we call this a mafia offer.“Theory of Constraints” by Eliyahu Goldratt
  20. 20. Mafia: A closed group in a particular field having acontrolling influence - from Google Dictionary
  21. 21. If you want to make more and work less with what you’vealready got, here’s the secret: create a mafia offer.
  22. 22. All you need to do is package an offer with highperceived value so your customers can’t turn it down.
  23. 23. What can you offer that no-one else offers?
  24. 24. Pricing is the toughest part of positioning.
  25. 25. Universal truth: While your customers want to achievethe lowest price, they don’t want to sacrifice value.
  26. 26. My general rule of thumb is to never discount. Instead,find new ways to add more value.“What is the competition charging - and what are theyoffering for that?” How can I offer more?
  27. 27. Problems with decreasing your price or charging lessthan the competition:* Going cheap cuts down your margin* Cuts down your desire to do more work* You’re sending the wrong message* It screams Cheap!
  28. 28. The magic numberonline is 7