Social Media for Lead Generation

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This Presentation is all about Social Media Facts.It will show you how Social Media promotion help marketers in lead generation and about big players who are compete with each other in arena of social media.

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Social Media for Lead Generation

  1. 1. Darshan Khant
  2. 2. • “Best in class” B2B companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). • Inbound Leads cost 61% less than outbound leads. • 62% of companies say that social media has become more important source of leads. • 81% of business have reported their blog as useful or critical to generation leads. • 42% of business name email as one of their most effective lead generation channels. • 80% of users said that they would register for whitepaper/eBooks while only 30%would register for a webinar • “Best in class” B2B companies are significantly more likely than average firms to integrate their social media efforts with their email marketing (65% vs. 51%), SEO (61% vs. 49%) and webinars (47% vs. 31%). • Inbound Leads cost 61% less than outbound leads. • 62% of companies say that social media has become more important source of leads. • 81% of business have reported their blog as useful or critical to generation leads. • 42% of business name email as one of their most effective lead generation channels. • 80% of users said that they would register for whitepaper/eBooks while only 30%would register for a webinar
  3. 3. • Social media lead conversion rates are 13% higher than the average lead conversion rate. • One-third of global B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. • 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012. • Women are more likely than men to regularly check out a brand's social page (48% vs. 43%). • Approximately 46% of online users count on social media when making a purchase decision. • 77% of buyers say they are more likely to buy from a company Whose CEO using social media • Social media lead conversion rates are 13% higher than the average lead conversion rate. • One-third of global B2B buyers use social media to engage with their vendors, and 75% expect to use social media in future purchases processes. • 23% of marketers are investing in blogging and social media this year, a 9% increase from 2012. • Women are more likely than men to regularly check out a brand's social page (48% vs. 43%). • Approximately 46% of online users count on social media when making a purchase decision. • 77% of buyers say they are more likely to buy from a company Whose CEO using social media
  4. 4. • Facebook • Twitter • Company Blog • Linkedin • Facebook • Twitter • Company Blog • Linkedin
  5. 5. • 500 Million Active Facebook Users in world • 68% of B2C companies have generated a lead from facebook. • Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%. • 74% of all marketers say Facebook is important to their lead generation strategies. • The no. of marketers who say facebook is “Critical” or “Important”has increased 83% in just 2 Years. • 52% of all marketers have found a customer via Facebook in 2013. • On Facebook, brand posts get half of their reach within 30 minutes of being posted. • 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. • 500 Million Active Facebook Users in world • 68% of B2C companies have generated a lead from facebook. • Facebook is the leading source of referred social media traffic to websites, at 26%. Twitter is second at 3.6%. • 74% of all marketers say Facebook is important to their lead generation strategies. • The no. of marketers who say facebook is “Critical” or “Important”has increased 83% in just 2 Years. • 52% of all marketers have found a customer via Facebook in 2013. • On Facebook, brand posts get half of their reach within 30 minutes of being posted. • 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users.
  6. 6. • 10 Billion+ Tweets sent on Twitter Since 2006 • There are now roughly 100 million active Twitter users (those who log in at least once per day). • 34% of marketers have generated leads using Twitter, and 20% have closed deals. • 36% of all marketers have found a customer via Twitter in 2013. • 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population. • 10 Billion+ Tweets sent on Twitter Since 2006 • There are now roughly 100 million active Twitter users (those who log in at least once per day). • 34% of marketers have generated leads using Twitter, and 20% have closed deals. • 36% of all marketers have found a customer via Twitter in 2013. • 59% of Twitter users have visited B2B tech brand sites, compared to 40% for the average internet population.
  7. 7. • 238 Million Active Linkedin Users in world • Linkedin is 277% more effective for lead generation then facebook and twitter. • 45% of B2B Marketers have generated a lead from Linkedin. • 43% of all marketers have found a customer via LinkedIn in 2013. • 238 Million Active Linkedin Users in world • Linkedin is 277% more effective for lead generation then facebook and twitter. • 45% of B2B Marketers have generated a lead from Linkedin. • 43% of all marketers have found a customer via LinkedIn in 2013.
  8. 8. • Social media sites and blogs reach 80% of all internet users. • B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. • The most popular frequency for blog posting is weekly (60% of bloggers). Just 10% post daily. • “Increased frequency of blogging correlates with increased customer acquisition • According to…HubSpot. 92% of of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.” • When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%. • Social media sites and blogs reach 80% of all internet users. • B2B companies with blogs generate 67% more leads per month on average than non-blogging firms. • The most popular frequency for blog posting is weekly (60% of bloggers). Just 10% post daily. • “Increased frequency of blogging correlates with increased customer acquisition • According to…HubSpot. 92% of of blog users who posted multiple times a day acquired a customer through their blog, a figure that decreased to 66% for those who blogged monthly and 43% for those who posted less than monthly.” • When asked to rank the importance of the services they use, 25% of users rated their company blog as critical to their business, while a further 56% considered them either important (34%) or useful (22%)” for a total of 81%.
  9. 9. • 47% of B2B marketers are using Linkedin • 90% B2B Marketers are using Facebook 60% for Company Blog 43% for Facebook 40% for Twitter * B2B marketers acquired a customer • 47% of B2B marketers are using Linkedin • 90% B2B Marketers are using Facebook 60% for Company Blog 43% for Facebook 40% for Twitter * B2B marketers acquired a customer
  10. 10. • 84% of B2B companies are using some form of Social Media Marketing. • Best in class companies generate over 3X their share of all leads from social media as do average performing companies. Biggest impact on lead generation goals • SEO 59% • Social Media 21% • PPC 20% • 84% of B2B companies are using some form of Social Media Marketing. • Best in class companies generate over 3X their share of all leads from social media as do average performing companies. Biggest impact on lead generation goals • SEO 59% • Social Media 21% • PPC 20%
  11. 11. • Social Media produces almost double the marketing leads of trade shows,telemarketing,direct mail,or PPC • Social Media lead conversion rates are 13% higher than the average lead conversion rate. • Social Media produces almost double the marketing leads of trade shows,telemarketing,direct mail,or PPC • Social Media lead conversion rates are 13% higher than the average lead conversion rate.
  12. 12. • http://blog.hubspot.com/ • http://visual.ly/13-mind-blowing-lead- generation-statistics • http://www.jeffbullas.com • info.prosalesstaff.com/ • http://blog.hubspot.com/ • http://visual.ly/13-mind-blowing-lead- generation-statistics • http://www.jeffbullas.com • info.prosalesstaff.com/

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