Com 537 week 1 individual assignment integrated diffusion paper

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Com 537 week 1 individual assignment integrated diffusion paper

  1. 1. COM 537 Week 1 Individual AssignmentIntegrated Diffusion PaperClick this link to get the tutorial:http://homeworkfox.com/questions/communications/2368/com-537-week-1-individual-assignment-integrated-diffusion-paper/Resources: In the Action Plan section at the end of Chapter one in the Integrated BusinessCommunication text, there is a discussion that revolves around the significance of innovationversus ideas from an article by Michael Schrage titled “Innovation Diffusion”. The article can befound at the website below.http://www.technologyreview.com/energy/13987/Review the article.Write a paper of no more than 700 words that discusses the difference between ideas andinnovation and specifically answers the question;Is the “diffusion of innovation” or the "spread of ideas" the dynamic driving todays world?Defend your answer.Provide examples and cite at least one reference that supports your answer.Format yourpaper accordingtoAPA guidelines.Post your paper to the assignment link in the Gradebook.

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