Eng presentation e bay

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  • Core marketplace(auctions&fp) revenue down
  • New feedback system
  • Eng presentation e bay

    1. 1. Connecting buyers and sellers globally
    2. 2. What is eBay? Online auction and shopping website Offers three types of auction:i. Auction style listingsii. Fixed price formatiii. Fixed price format with best offer
    3. 3. The history of eBay Inc Founded in 1995 Went public on 1998 Has its own online pay service, PayPal Inc First CEO-Meg Whitman John Donahoe took over in 2008
    4. 4. 5 Amazing Facts1) Ebay was originally called AuctionWeb
    5. 5. 2) EBay was launched during Labour Day in 1995 By French-born Iranian- American computer programmer Pierre Omidyar In his living room in San Jose,California
    6. 6. 3) The first AuctionWeb logo Was called Death Bar By eBay staff Boxy black-and-white logo
    7. 7. 4) First item listed on eBay Broken laser pointer Sold for $14.83 Experiment by Omidyar
    8. 8. 5) Most expensive purchase Frank Mulder’s Gigayacht(10 multi-level VIP rooms,8 guest rooms,a movie theater,a helicopter pad) Sold for $168 million in 2006 To Russian billionaire Roman Abramovich
    9. 9. The world’s largest online marketplace – where practically anyone can trade practically
    10. 10. Five Forces Model of Competition Substitute - Traditional Auction Supplier – Industry Buyer – BargainCasual/Corporate Rivalry - Hunter/Professional seller Amazon buyers Potential New Entrants – Tech barriers of entry does not exist
    11. 11. Meg Whitman (1998-2007) John Donahue (2008- Present)
    12. 12. CEO JOHN DONAHUE (2008 - PRESENT)Revolutionary strategy for eBay
    13. 13. By 2008, eBay has fallenbehind…
    14. 14. And thus,….
    15. 15. WILL THESE CHANGES……BE A GAME – CHANGING TRANSFORMATIONOR SUICIDAL?
    16. 16. SWOT Analysis
    17. 17. Strengths Brand Recognition Popularity Ownership of PayPal Business Model
    18. 18. Weaknesses Advertising revenue Increased expectations Limited control on fraud Technology malfunctions
    19. 19. Opportunities Increased internet usage International expansion Acquisition of yahoo.com’s online shop Divestment of Skype
    20. 20. Threats Consumer confidence Seasonality Ease of entry into market Interest and foreign currency exchange rates
    21. 21. QUESTIONS
    22. 22. Question 1 Analyze the marketing environment and the forces shaping eBay’s business over the years.• Early years- Marketing environment was simple and dynamic- Few competitors- Threat of substitutes- Few suppliers- High importance of supplier’s products- Specialised products
    23. 23.  Recently- Marketing environment complex and dynamic- Many suppliers- More competitors- High importance of suppliers product- Standardised and specialised items.- Product differentiation
    24. 24. Question 2 How has the change in the nature of eBay sellers affected the creation of value for buyers.- Fixed price, quick service and free shipping
    25. 25. Question 3 Do you agree or disagree with Donahoe that eBay’s current strategy doesn’t mean that certain sellers will lose.- Disagree- Traditional retailers lose out
    26. 26. Question 4 Is eBay doing the right thing by sticking to its current strategy. What changes, if any, would you recommend to Donahoe?- Right thing to a certain extent- Have a fee reduction for auction bidding systems

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