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Mekong Capital Corporate Brochure


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Mekong Capital Corporate Brochure 2016

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Mekong Capital Corporate Brochure

  1. 1. CONTENTS 04 History Of Mekong Capital 05 Private Equity Pioneer 06 Focused 09 Best Practices 10 Our Mission 11 Our Team 12 Our Culture 14 Value Optimization Board 16 Reputation 19 Adding Value 20 Vision Driven Investing 3.0 23 Mekong Enterprise Fund III (MEF III) 24 Successful Track Record 26 MobileWorld 28 Loc Troi Group 30 Phu Nhuan Jewelry 32 Vietnam Australia International School 34 Traphaco 36 Some Of Our Exited Investments DISCLAIMER This document (the “Brochure”) does not constitute an offer to sell (or the solicitation of an offer to buy) any securities or other financial instruments, nor does it constitute an offer to provide any investment management services. This Brochure is not intended to provide the sole basis of an evaluation by potential investors of any investment or investment service and should not be considered a recommendation by Mekong Capital Advisors Company Limited (“Mekong Capital”) that any investment or investment service mentioned is suitable for every recipient of a copy of this Brochure. Prospective investors in any investment fund consulted by Mekong Capital or any other Mekong Capital consulting products, or persons wishing to engage Mekong Capital to provide any investment consulting service, should contact Chris Freund – Partner. Any such transaction or engagement will only be entered into in compliance with applicable laws and on the basis of appropriate legal documentation. In particular, Mekong Capital is required by applicable law to carry out certain procedures on, and to request specific information from, all potential investors or clients in order to verify their identity. Some of the economic and financial market information in this Brochure (including certain forward looking statements and information) has been obtained from published sources and/or prepared by other parties. While such information is believed to be reliable for the purpose for which it is used in this Brochure, Mekong Capital, and its affiliates and their respective directors, officers, employees, partners and shareholders, do not assume any responsibility for the accuracy of such information. Certain information in this Brochure constitutes “forward looking statements”, which can be identified by the use of forward looking terminology such as “may”, “will”, “should”, “expect”, “anticipate”, “estimate”, “intend”, “continue”, or “believe”, their respective negatives and other comparable terminology. Due to various risks and uncertainties (including those mentioned below) actual events or results or the actual performance of any investment may differ materially from those reflected or contemplated in such forward looking statements. When considering the prior performance information contained herein, prospective investors and clients should bear in mind that past performance is not necessarily indicative of future results and there can be no guarantee or assurance that the funds consulted by Mekong Capital will achieve comparable results to those quoted in relation to previous returns or to projected future returns. Prospective investors and clients should also note that market and macro-economic conditions and the prevailing regulatory and tax constraints affecting Mekong Capital in the future may differ substantially from those applicable to the previous Mekong Capital funds referred to in this Brochure and that in the future Mekong Capital may operate with different investment consulting and gearing strategies than those deployed in the funds referred to in this Brochure.
  2. 2. 54 Mekong Capital was the first private equity investor in Vietnam and has developed deep expertise as a result. Private Equity Pioneer History of Mekong Capital 2016 Vision Driven Investing 3.0 implemented 2015 Mekong Enterprise Fund III (MEF III) launched 2013 Partnership Model 2012 Vision Driven Investing 2.0 implemented 2009 Vision Driven Investing pioneered & implemented 2007 Vietnam Azalea Fund (VAF) launched 2006 Mekong Enterprise Fund II (MEF II) launched 2003 First investments made 2002 Mekong Enterprise Fund (MEF) launched 2001 Mekong Capital Ltd incorporated FUNDS FULL-TIME PEOPLE IN HO CHI MINH CITY & HA NOI PRIVATE EQUITY INVESTMENTS 30 INVESTMENTS FULLY EXITED 19
  3. 3. 6 7 Focused Mekong Capital believes in: being focused; mastering what we do. ONLY CONSUMER- DRIVEN BUSINESSES BEST IN PRIVATE EQUITY ONLY VIETNAM
  4. 4. 98 Mekong Capital has deep experience of applying best practices in retail and Fast-Moving Consumer Goods (FMCG). Best Practices Option 1 KPIs customer touch-points recruitment customer satisfaction bonus systems customer insightresearch management reporting customer-driven vs. product-driven inventory forecasting SKUselection board meetings in-store experience ERP
  5. 5. 10 11 Mekong Capital has cultivated the best team in private equity in Vietnam. Mekong Capital partners to build the best performing businesses in Vietnam, and consistently generates significant wealth for all shareholders as a result. Our TeamOur Mission 165 25+combined years of experience at Mekong Capital team members
  6. 6. 12 13 Our Culture Mekong Capital’s corporate culture is the source of our effectiveness. We have invested extensively in developing a team that lives our core values. CORE VALUES Genesis Choosing the view of life that we are the source of what we choose, what actions we take, what impact we have and how the world materializes around us. Being the cause rather than the effect. Skydom Freedom to choose, absence of force, and limitless possibility. Jeromosity Relating to other people as their commitments, intentions, possibilities and inherent goodness. Empowering others. Springthrough Inspiring people to step out of their comfort zones, play a bigger game, and break through to the highest levels. Victorance Fearless and relentless perseverance until the goal is achieved regardless of whatever obstacles seem to be in the way. Beautegrity Honoring our word(1) so that everything works. Working together as a unified powerful force. Communiplete Communicating in a complete and direct way so that nothing is in the way, misunderstood or unhandled. Getting the other person and being gotten. Inquisity Athletic inquisitiveness. Relentlessly pursuing the root causes and key drivers. Pushing the boundaries in generating game-changing insights. (1) Honoring our word includes doing what we said we would do, doing what we know to do, doing what is expected of us by those with whom we wish to have a workable relationship at work, standing behind what we assert to be true, being and acting consistent with what we stand for, and honoring our Company’s Code of Ethics, legal and regulatory commitments.
  7. 7. 14 15 Value Optimization Board Mekong Capital has an extensive network of overseas advisors, consultants, former CEOs and regional/global private equity firms. BOB WILLETT Retail Expert • Former CEO of Best Buy International for 10 years, where he led Best Buy’s Non-U.S. operations, including Carphone Warehouse in Europe, Five Star Electronics in China, Geek Squad in Europe, and the launch of Best Buy Mobile in the U.S. • Former Managing Partner of Accenture’s global retail practice. PAUL LAGEWEG FMCG Expert • Currently Regional Marketing Director Asia Pacific for British American Tobacco and previously led the global launch of the e-cigarette. • Former Group Managing Director at Kimberly Clark for several Asian countries, including Vietnam. • Former General Manager for food industry of Unilever in Vietnam. PETER A. BASSI Restaurant Expert • Former Chairman and President of Yum Restaurants International, overseeing all activities associated with the International Restaurant Division of Yum, including more than 12,000 KFC, Pizza Hut and Taco Bell restaurants distributed across over 100 countries. JOE LOBBATO Retail and Change Management Expert • Former COO of Central Retail Corporation, Thailand. • Directly responsible for a total of approximately 260 stores, USD 1.6 billion in sales, 11,000 employees. • Former Managing Partner of both Accenture’s Asia retail practice and Asia change management practice.
  8. 8. 16 17 Reputation Mekong Capital has a reputation for integrity, adding- value, applying high standards, and only investing in the best Vietnamese companies. We invite potential business partners to research us with our current and former investee companies.
  9. 9. 18 191188888888818888811188888888888888888888888888188888888888888888888888 Mekong Capital is strongly committed to adding significant value at each of its investee companies: • Operational improvements • Building management teams • Introducing best practices • Actively engaging International experts Adding Value 19
  10. 10. 20 21 Mekong Capital’s Vision Driven Investing approach is a framework for adding value to our investee companies which is based on best practices in private equity, strategy consulting, change management and executive coaching. Vision Driven Investing has been revised several times based on our actual experience of what worked best, and what didn’t work, at our investee companies over the last 15 years. Vision Driven Investing 3.0 EXTERNAL RESOURCES SCALABILITY PEOPLE CORE FRAMEWKORK FOCUS MANAGEMENT TEAM CORPORATE GOVERNANCE ERP & PROCESS AUTOMATION CORE VALUES/ CULTURE OUTSIDE EXPERTS VISION DRIVERS/ANNUAL MILESTONES: MEASUREABLE TARGETS KEY PERFORMANCE INDICATORS (KPIs) MANAGEMENT & FINANCIAL REPORTING BREAKDOWN ANALYSIS DELEGATION & ACCOUNTABILITY BONUS SYSTEM CUSTOMER DRIVEN
  11. 11. 2322 The fourth fund advised by Mekong Capital focuses on consumer driven sectors in Vietnam, typically deploying $8- 15 million per investment. The primary investment objective of MEF III is to achieve a high internal rate of return by investing in Vietnamese consumer-driven businesses such as retail, restaurants, consumer products, and consumer services. It may also invest in companies involved in the convergence between online and offline, especially in the retail space. MEF III can make both minority and buy-out investments. Mekong Enterprise Fund III (MEF III) MEF III has invested into: Wrap & Roll is now recognized as the pioneer and the top healthy Vietnamese traditional food chain company in Vietnam. Their own unique selling points are reflected by a new way of enjoying Vietnamese cuisine concept together with a distinguished service manner. After 10 years in business in 2016, Wrap & Roll has 16 restaurants in Hanoi, Ho Chi Minh City and 4 franchise locations in Singaporewithmorerestaurantsandnew concepts to come to address a different segment of the market in Vietnam. ABA started as a temperature controlled transport provider in Vietnam. In 2016, the company entered the cold storage business through the acquisition of a cold storage facility in Hanoi with around 12,000 pallet positions. The company is now rapidly evolving towards providing an integrated cold chain logistics service to the Vietnam market.
  12. 12. 2524 Successful Track Record Our current and former investee companies are among the fastest growing, most well managed & market leading companies in Vietnam.
  13. 13. 26 27 BEGINNING (2007) 1,040+ stores7stores 1,805(e) VND NOW (2016) 6 VND billion profit billion profit Transitioned from a small chain of 7 mobile phone stores in Ho Chi Minh City into Vietnam’s first nationwide retailer of mobile devices and consumer electronics, with more than 1,040 stores (885 thegioididong, 139 Dien may XANH, and 16 Bach hoa XANH stores) across all 63 provinces. MOBILEWORLD
  14. 14. 28 29 LOC TROI GROUP Transformed from a pesticide company when we invested in 2008 to a full-service agriculture company, providing total solutions to farmers and a vertically integrated agricultural business. Vertically integrated to provide total solution to farmers (CPC, seeds, fertilizer and technical support). BEGINNING (2008) 146 VND billion profit NOW (2016) 425(e) VND billion profit
  15. 15. 30 31 PHU NHUAN JEWELRY Increased retail market share from 10% when we invested in 2007 to 27% in 2016. BEGINNING (2007) 86 206+ stores stores60 670(e)billion profit from core business billion profit from core business NOW (2016) VNDVND
  16. 16. 32 33 VIETNAM AUSTRALIA INTERNATIONAL SCHOOL BEGINNING (2010) NOW (2016) 20% 90% of seat capacity in large well equipped campuses of seat capacity in large well equipped campuses Transitioned from 12 campuses in which only 1 is a mega campus with total of 4,300 students in 2010 to 7 campuses in which 4 are mega campuses with 6,300 students in 2016. Vietnamese curricula + English Studying program Cambridge Academic Program + Vietnamese curricula Vietnamese curricula + Cambridge English program
  17. 17. 34 35 BEGINNING (2007) 38 VND billion profit NOW (2016) 210(e) VND TRAPHACO branches branches and distribution subsidiaries 2 24(e) Shifted from the 5th largest pharma company in Vietnam in 2007 to the 2nd largest pharma company in Vietnam by aggressively growing its nationwide network of company- owned distribution branches and rolling out a direct-to- pharmacy sales team, in which they sell directly to more than 22,000 pharmacies. billion profit
  18. 18. 3736 Some of Our Exited Investments
  19. 19. 38 39 AA Corporation: Revenues grew from US$9.3 million when we invested in 2003 to US$75 million in 2015. ICP: Revenues grew from US$8.7 million when we invested in 2006 to over US$45 million in 2016.
  20. 20. 4140 CONSUMER Masan Consumer: Revenues grew from US$228 million when we invested in 2009 to over US$858(e) million in 2016. Golden Gate: Grew from 7 restaurants of one brand concept, Ashima Mushroom Hotpot, when we invested in 2008 to 150 restaurants across 19 brand concepts by September 2016.
  21. 21. 42 43 Maison: a luxury fashion retailer in Vietnam, we invested in 2008, with 7 stores across 4 brands (Mango, Nike, Faconnable, Charles & Keith). Currently in 2016 they have 86+ stores nationwide with 22+ brands. FPT Software: Vietnam’s largest and one of the fastest growing software outsourcing companies with revenue grew from US$52 million in 2010 when we invested to US$184 million in 2015. Customers include:
  22. 22. Ho Chi Minh City Office (Main office in Vietnam) c/o: Capital Place, 8th Floor 6 Thai Van Lung Street, District 1 Ho Chi Minh City, Vietnam Tel : (84 8) 3827 3161 Fax : (84 8) 3827 3162 Hanoi Office HAREC Building, 12th Floor 4A Lang Ha Street, Ba Dinh District Hanoi, Vietnam Tel : (84 4) 3772 4888 Fax : (84 4) 3772 4868 E-mail :