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Planningness 2011: How to Activate Communities

Kat Egan & Ken Habarta's presentation at Planningness 2011. @kategan @khabarta

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Planningness 2011: How to Activate Communities

  1. 1. How to ActivateCommunities! Kat Egan (@soulkat)! Ken Habarta (@khabarta)"
  2. 2. Herding!exercise"
  3. 3. Current agency models are evolvinginto ones built on collaboration."
  4. 4. Having diverseexperience helps…"
  5. 5. As does community-building…" •  <summestage>  
  6. 6. Working with groups beyond yourexperience yields interesting ideas." ©  David  Byrne  bike  racks  
  7. 7. Think for a moment about whatgoes on outside of your work teams"
  8. 8. Personally-motivated WORK is a powerfulfactor in activating communities" BankNotes365.com is a labor of love" Adverlism.com is the same way"
  9. 9. Meaning is the New Money."
  10. 10. The hippo-tickbird relationship is mutuallybeneficial: this is natural collaboration."
  11. 11. Yet this is often the way it comes across. !Unnatural. Who benefits here? "
  12. 12. Interactive: !prompts people to take an action."Collaborative: !people are incentivized to worktogether to achieve a goal. "
  13. 13. Examples of CommunityActivation: "
  14. 14. LEGO GAMES 2.0"
  15. 15. Ladders don’t account for lateral thinking"
  16. 16. Working creatively with others requires a lateral and expansive approach."
  17. 17. “Insanity is doing the same thing over andover again and expecting different results.”" - Albert Einstein"
  18. 18. The current system produces the same ends" Crea2ve   Planning   =" SAME" OUTPUT" Research  
  19. 19. Agency  Partners   Developers   People  formerly   known  as  customers   Crea2ve   Planning   =" INTERESTING" Research  Specialists   Entrepreneurs   Product  Designers  
  20. 20. From ‘interesting’ to Epic" 3 People" 43 People" 23,000 People" +20K"
  21. 21. “The further the problem was from thesolvers expertise, the more likely they wereto solve it.”" - Dr. Karim Lakhani, Innocentive"
  22. 22. Diversify ! your! Stimuli"** P&G’s Connect and Develop website"
  23. 23. TEAM" FANS IN STADIUM" FANS AT HOME"Every ecosystem has many roles"
  24. 24. I see you, but how do we work together?"
  25. 25.    SOCIAL PRODUCTION"
  26. 26. Remember  the   hippo-­‐2ckbird   rela2onship?       That’s  our  aim.  SOCIAL PRODUCTION"
  27. 27.     OUTCOMES"
  28. 28. Housing for everyone"
  29. 29. Framing your problem differently suggests new people to reach" How to design Designers, Architects " housing for the poor"How to manage construction ! Suppliers, Logistics" of inexpensive housing" How to get funding Lawyers, Local Govt" for housing the poor"
  30. 30. Keeping goals fuzzy allows for abroad range of interesting ideas"
  31. 31. Work towardactivatingdiverse sets ofcommunities,viewpoints,domains"
  32. 32.     PEOPLE"
  33. 33. A community is a self-aware groupof people with a common purpose"
  34. 34. Meaning is the new money: a group’spurpose is what drives its activation."
  35. 35. Meaningfulness is but one aspect of theDark Arts of motivation."
  36. 36. M" E" G" A" S"
  37. 37. GAMES are at the heart of the entire value exchange in communications" Attention & Feedback Attention Attention Prospective Sponsors Designers Renovators & their trusted advisors sales Money experience Design rights Money, contract Organizer Ideas, stories, glory inspiration Source:  LifeEdited  
  38. 38.     TOOLS"
  39. 39. “If we solve it, they will come.”"
  40. 40. If we build it with them, they arealready there. Make tools easy to use."
  41. 41.     ORGANIZATION"
  42. 42. “More than 50% of P&G’s innovations comefrom external companies of all sizes andfrom individual entrepreneurs too.”" - Bruce Brown , CTO, P&G"
  43. 43. Putting this into practice"•  Assemble into your groups"•  Work on a challenge for NPR"
  44. 44. Things to think about"•  Reframing problem leads to different communities"•  Understanding GAMES leads to better participation"•  Working outside network gives interesting solutions""
  45. 45. How can NPR !create a sustainable businessmodel which isn’t reliant on gov’t funding?"
  46. 46. Asking these questions" 1.  Is there a way to restate the problem?" 2.  Who will you work with?" 3.  What do you want them to do?" 4.  How will you incentivize?" 5.  How will you organize?"
  47. 47. Afterthoughts"•  If work comes out of this, how will that be handled?"•  Ownership of idea?"•  What about compensation?""
  48. 48. Kat  Egan   Ken  Habarta  @soulkat   @khabarta  kategan@gmail.com     ken@mutopo.com    

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