Innoculate Your Image Slideshare

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  • Innoculate Your Image Slideshare

    1. 1. <ul><li>joy robinson & kevin g. smith </li></ul>Why do I need an online presence? Today’s companies are using the web more and more to uncover information about their applicants - from housing to credit to jobs. Everyone is checking you out! You might be thinking, “But not on Facebook and MySpace - thats my personal stuff”. Well not if everyone can see it. The web is a wholly public venue and without safeguards to protect your image, before you know it - the damage is done. In this workshop we will cover, why your professional and potentially your personal life needs to be separated on the web. We will discuss how to guarantee your self safety, in a world where image is everything and now it’s everywhere.
    2. 2. <ul><ul><li>Your Online Image </li></ul></ul><ul><ul><ul><li>Find You Online </li></ul></ul></ul><ul><ul><li>Positive press </li></ul></ul><ul><ul><ul><li>Your Personal Brand </li></ul></ul></ul><ul><ul><li>Monitoring your Image </li></ul></ul><ul><ul><ul><li>Maintaining your privacy </li></ul></ul></ul>&quot;It takes 20 years to build a reputation and five minutes to ruin it.&quot; - Warren Buffet, Forbes Magazine OVERVIEW Inoculate Your Image In Cyberspace ©2009 Joy Robinson & Kevin G. Smith
    3. 3. what is IMAGE <ul><ul><li>Definition: Image is a personal facade that one presents to the world </li></ul></ul><ul><ul><li>Image is your Reputation </li></ul></ul>Inoculate Your Image In Cyberspace ©2009 Joy Robinson & Kevin G. Smith
    4. 4. <ul><li>“ Google’s not just a search engine, </li></ul><ul><li>it’s a reputation engine” </li></ul><ul><li>- Andy Beal </li></ul><ul><li>Personal & Company Websites </li></ul><ul><li>Blogs written by you or about you </li></ul><ul><li>News and comments posted in user groups </li></ul><ul><li>Mails send to distribution lists </li></ul><ul><li>Articles or comments you post to websites </li></ul><ul><li>Ratings at websites </li></ul><ul><li>Attached files </li></ul><ul><li>Social Networking sites (FB, MS, LI) </li></ul><ul><li>Personal shopping sites and preferences </li></ul><ul><li>Documents of public notice (reports, presentations at conferences) </li></ul><ul><li>News! </li></ul>the making of ONLINE IMAGE Inoculate Your Image In Cyberspace ©2009 Joy Robinson & Kevin G. Smith
    5. 5. Wikipedia As the 8th most visited website on the Internet, Wikipedia commands a lot of potential influence over your reputation.  Are you monitoring what users say about you or your company?  Blogs Blogs are more influential now than ever.  It's important that you or your organization is reaching out to bloggers to help encourage favorable coverage. Like traditional media, bloggers will be discussing your company.  A coordinated outreach effort is essential to maximizing favorable coverage.   Social Networks MySpace and Faceboo k each h ave over 100,000,000 accounts!  In July 2008, over 5 billion videos were watched on YouTube .  Indiv iduals and businesses need to not only monitor these sites but have a presence there as well. “ You should assume that every phone conversation will be taped, every internal memo leaked, and every hallway conversation shared with a blogger. ... you should utter only the words you’d want to see on the front page of the Wall Street Journal.” - Andy Beal internet INFORMATION Inoculate Your Image In Cyberspace ©2009 Joy Robinson & Kevin G. Smith
    6. 6. Everyone searches for information about YOU! your online IMAGE <ul><li>Potential jobs search YOU </li></ul><ul><li>Grad Schools search YOU </li></ul><ul><li>Your friends look for YOU </li></ul><ul><li>Your competitors look at YOU </li></ul><ul><li>Your detractors look for YOU </li></ul>Inoculate Your Image In Cyberspace ©2009 Joy Robinson & Kevin G. Smith
    7. 7. why does REPUTATION MATTER <ul><ul><li>We constantly search the Internet for information about each other and use that information to make judgments. </li></ul></ul><ul><ul><ul><li>53% of American adults use search engines to find information about each other </li></ul></ul></ul><ul><ul><ul><li>77% of executive recruiters use search engines to research applicants </li></ul></ul></ul><ul><ul><ul><li>26% of college admissions officers use search engines to research candidates </li></ul></ul></ul><ul><ul><li>Everyone has an online reputation, whether they realize it or not. </li></ul></ul>Inoculate Your Image In Cyberspace ©2009 Joy Robinson & Kevin G. Smith
    8. 8. positive PRESS no PRESS negative PRESS Inoculate Your Image In Cyberspace ©2009 Joy Robinson & Kevin G. Smith
    9. 9.
    10. 10. <ul><li>Some of you might be saying: </li></ul><ul><li>“ Well I don’t have any of that stuff out on the internet. I don’t blog, I don’t leave my emails in odd places, and I am never quoted. Come to think of it - I don't want to be found!” </li></ul><ul><li>Unfortunately, with the pervasiveness of technology today, that is really no longer the question. </li></ul><ul><li>You will leave a webprint.. . </li></ul>on or off THE GRID Inoculate Your Image In Cyberspace ©2009 Joy Robinson & Kevin G. Smith What do you want them to find?
    11. 11. <ul><ul><li>Reputation is just like credit . Only positive marks count. </li></ul></ul><ul><ul><li>No credit is just like negative credit - both work against you. </li></ul></ul><ul><ul><li>Updated, positive information designed to promote one’s self, business, or products will eventually overwhelm all old bad info. </li></ul></ul>Inoculate Your Image In Cyberspace ©2009 Joy Robinson & Kevin G. Smith <ul><ul><li>Scenario . Out on the web, when someone looks for you and they find nothing, that sounds innocuous enough. But then there is that lawsuit that your last company was involved in. And somehow, you - one of top executives, became associated with the lawsuit. On the internet, your name becomes linked to the lawsuit. And even though you move to another company, many years later your name is still associated with your old company’s litigation. Every time someone searches you, this information comes up. </li></ul></ul>the ticket in the reputation game: POSITIVE PRESS
    12. 12. In business, we call this branding. We are all familiar with Brands in our everyday life. The most popular brands motivate us to purchase, vote, and even think certain ways. Branding is a way of reaching out to audiences they serve. People have brands too!   Oprah Winfrey Trump Steven King Bill Gates Steve Jobs others... YOU! products and companies, BUT PEOPLE? Inoculate Your Image In Cyberspace ©2009 Joy Robinson & Kevin G. Smith
    13. 13. <ul><li>Find your self and your information online </li></ul><ul><li>Deliberately put information you want people to find online,while removing where possible, information that is inappropriate, distasteful, or negative. </li></ul><ul><li>Actively monitor your online image and maintain your privacy diligently. </li></ul>steps to your POSITIVE PRESS Inoculate Your Image In Cyberspace ©2009 Joy Robinson & Kevin G. Smith

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