Designing happiness
         @
jaboom surf company
Meet jack & randy…
       Hi, welcome to
        Jaboom Surf
        company. Let
          me get the
           door for...
Jack is in search of a new pair of surf shorts,
   and knows just the place to find them…



          JABOOM
           S...
Meanwhile, randy heads up to work where
    he works as a product designer…
…he’s already off to a great start after flooding
    his memory with happy moments photos!
Let’s take a close-up of the company’s most up-to-
              date happy moments wall…
Randy’s a night owl, so he appreciates the company’s
flexible work schedule that allows him to maximize his
       creativ...
…




But enough about randy,
 let’s get back to jack...
Jack has found a pair of surf shorts - time
             to try them on!




              aloha
Jack likes the shorts he picked, but he wants
       to envision himself in action…


                                 The...
I look
awesome
 in these
 shorts!
Jack’s ready to purchase his shorts, so he
         heads to the cash wrap…

                            We’re going to ma...
Meanwhile, randy has been teaching his co-
workers about the latest in graphic prints
One of his co-workers is so impressed with randy’s
willingness to share his knowledge that he decides to
   offer him a co...
And that, folks, is
why JABOOM SURF
    company’s
  employees and
customers are so
      happy!
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Final presentation

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Kate Gronso
Randy Lubin
Jack Turner
Olaolu Aganga
Nick Staubach
Deepak Sharma

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  • Happy employees get to work through the retail store entranceHere, they get to see the fruits of their labor in action – everything from the product they develop to the happy shopping environments they create
  • … he knows he’s come to the right place because they have just what he’s looking for + he just feels happy in the space!He knows Jaboom offers the best customer experience and appreciates that the company really cares about its community (greater meaning beyond retail sales)
  • … on his way in, he’s greeted with the “wall of happiness”…Photos of randy, his happy co-workers, and happy customers update on a constant basis
  • If randy scans his rfid-ready employee badge, he’ll notice that the wall is customized with photos of himself and happy photos he’s tagged to the company’s “happy moments” intranet site via HapTap for Work
  • Photos serve as a constant reminder of happy times and the wall of happiness is one way Jaboom designs its space to prime happiness
  • In his less productive time, you might find Randy out catching some waves or observing customers at a local skate park for inspiration…At Jaboom, it’s not about when and how much you work, it’s about creating the most inspiring action sports apparel and delighting the customer through a happy shopping environment
  • Using visualization to prime happiness with customers
  • …Jack leaves the store feeling great about his purchase and knowing that he’s given back to someone else less fortunate than himselfThis “new” product serves as both a vehicle to help customers derive greater meaning from their purchases, and as a brand message to communicate to customers and employees what the JSC brand stands for
  • Employees are encouraged to share their special talents with co-workers
  • There is an internal processin place that encourages employees to award spot rewards to co-workers they see performing extraordinary acts that do good for the companyThe charity donation makes the awarded employee happyThe cash award makes the awarder feel happy because he gets to do something prosocial
  • Final presentation

    1. 1. Designing happiness @ jaboom surf company
    2. 2. Meet jack & randy… Hi, welcome to Jaboom Surf company. Let me get the door for you…
    3. 3. Jack is in search of a new pair of surf shorts, and knows just the place to find them… JABOOM SURF COMPANY
    4. 4. Meanwhile, randy heads up to work where he works as a product designer…
    5. 5. …he’s already off to a great start after flooding his memory with happy moments photos!
    6. 6. Let’s take a close-up of the company’s most up-to- date happy moments wall…
    7. 7. Randy’s a night owl, so he appreciates the company’s flexible work schedule that allows him to maximize his creativity during his temporal sweetspots PRODUCTIVITY creativity
    8. 8. … But enough about randy, let’s get back to jack...
    9. 9. Jack has found a pair of surf shorts - time to try them on! aloha
    10. 10. Jack likes the shorts he picked, but he wants to envision himself in action… The store’s fun photo booth allows him to do just that!
    11. 11. I look awesome in these shorts!
    12. 12. Jack’s ready to purchase his shorts, so he heads to the cash wrap… We’re going to make a $1 donation to the charity of your choice for shopping with us today. Would you like to round your purchase to the nearest dollar to donate to the charity as well?
    13. 13. Meanwhile, randy has been teaching his co- workers about the latest in graphic prints
    14. 14. One of his co-workers is so impressed with randy’s willingness to share his knowledge that he decides to offer him a company-sponsored spot reward $25 towards a $25 for charity of randy randy’s choice
    15. 15. And that, folks, is why JABOOM SURF company’s employees and customers are so happy!

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