© 2013 ListenLogic LLC CONFIDENTIAL
June 2013
Social Business Intelligence
Capabilities Presentation
© 2013 ListenLogic LLC CONFIDENTIAL
About ListenLogic
2
Clients
We provide analytics solutions to the largest
consumer pac...
© 2013 ListenLogic LLC CONFIDENTIAL
Enterprise Social Business Intelligence
• The most powerful and complete social intell...
© 2013 ListenLogic LLC CONFIDENTIAL
Business Intelligence Center
4
© 2013 ListenLogic LLC CONFIDENTIAL
Strategic Discovery & Insights
5
Strategic Discovery &
Insights provide deep
discovery...
© 2013 ListenLogic LLC CONFIDENTIAL
Visual Analytics
6
Visual analytics
measure and track KPIs
and identify early trends,
...
© 2013 ListenLogic LLC CONFIDENTIAL
Risk & Reputation Intelligence
7
Risk & Reputation Intelligence
consists of Risk Disco...
© 2013 ListenLogic LLC CONFIDENTIAL 8
Proprietary Models, Processes & People
PERPETUAL
LICENSE
PERSPECTIVE MODELS / FEATUR...
© 2013 ListenLogic LLC CONFIDENTIAL
Keywords: Ford, Buil ordtough
Mustang
Flex
Focus
F150
Fseries
Fiesta
Super Duty
Explor...
© 2013 ListenLogic LLC CONFIDENTIAL
Conceptual Models: Not Boolean
ListenLogic uses conceptual models, not Boolean, to col...
© 2013 ListenLogic LLC CONFIDENTIAL
We Use Regular Expressions, Not Boolean
© 2013 ListenLogic LLC CONFIDENTIAL
Proprietary Patent-Pending
Multidimensional Model Library
12
Risk & Reputation Intelli...
© 2013 ListenLogic LLC CONFIDENTIAL
• Social Risk Assessment
• Develop action plan
• Conduct initial deep
discovery & insi...
© 2013 ListenLogic LLC CONFIDENTIAL
CASE STUDIES
Social Business Intelligence
14
© 2013 ListenLogic LLC CONFIDENTIAL
Social Landscape Analysis Report (SoLAR™)
Deep insight into the category. Analytics, P...
© 2013 ListenLogic LLC CONFIDENTIAL
22
BRAND ADDICTS
All Ages
GEEKS
Age 24 to 50
CONVERTS
Age 30 to 45
CROWD FOLLOWERS
All...
17
icProfile™ Persona Analysis
Key Behavioral Observations Key Needs
• Students dominate this segment1 and discuss needing...
© 2013 ListenLogic LLC CONFIDENTIAL
icJourney™ Purchase Path
Consumers are most active online during the “Consider Buying”...
© 2013 ListenLogic LLC CONFIDENTIAL
Path to Purchase Journey: Automotive
The continuum includes three stages of consumer c...
© 2013 ListenLogic LLC CONFIDENTIAL
20
Share of Voice – Beverage Type
Obesity conversations fall into three categories: 1)...
© 2013 ListenLogic LLC CONFIDENTIAL
21
Relational Organic Themes
The following thematic co-presence analysis shows that co...
© 2013 ListenLogic LLC CONFIDENTIAL
“Thinking About Cancelling”
Of consumers „thinking about cancelling‟* their service, a...
© 2013 ListenLogic LLC CONFIDENTIAL
Consumer Emotion
Journey Stage Attitude Analysis
Recently Diagnosed
Continuing Treatme...
© 2013 ListenLogic LLC CONFIDENTIAL
Influencer Mapping
Industry Activist Mapping & Tracking
Industry Issue: January 21, 20...
© 2013 ListenLogic LLC CONFIDENTIAL
Facility Threat
Occupy Headquarters Sit-In Averted
Detected Threat: October 22, 2011, ...
© 2013 ListenLogic LLC CONFIDENTIAL
Contact Us
26
Kevin Glacken
EVP of Sales
kglacken@listenlogic.com
215.283.6393 ext 101
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ListenLogic Solution Overview

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How smart companies are leveraging advanced social business intelligence to understand customers, competitors and markets like never before and protect the enterprise from the myriad of risk and threats posed by social media everyday.

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ListenLogic Solution Overview

  1. 1. © 2013 ListenLogic LLC CONFIDENTIAL June 2013 Social Business Intelligence Capabilities Presentation
  2. 2. © 2013 ListenLogic LLC CONFIDENTIAL About ListenLogic 2 Clients We provide analytics solutions to the largest consumer packaged goods, financial services, food, communications, entertainment and pharmaceutical companies. Company Background ListenLogic is the social big data analytics company helping the world‟s largest enterprises translate millions of daily digital public online consumer conversations on blogs, forums, social networks, mainstream news and multi-media sites into business intelligence to manage risk, enhance revenue and drive innovation. Recent Publications: 2013 Social Business Intelligence: Reducing Risk, Building Brands & Driving Growth with Social Media. Learn how advanced social intelligence can strategically protect, grow and innovate your business with this book, called “a must read for any business executive.” Avoiding #FAIL: Mitigating risk, managing threats and protecting your business in the age of social media. A survey of the many pitfalls brands face on social media. Learn from the recent blunders and successes of companies in order to take the right actions when a crisis comes. Coming May 2013.
  3. 3. © 2013 ListenLogic LLC CONFIDENTIAL Enterprise Social Business Intelligence • The most powerful and complete social intelligence solution • Deep domain expertise in risk across multiple industries • Industry pioneer with proven methodologies 3 Risk & Reputation Intelligence Strategic Discovery & Insights Visual Analytics
  4. 4. © 2013 ListenLogic LLC CONFIDENTIAL Business Intelligence Center 4
  5. 5. © 2013 ListenLogic LLC CONFIDENTIAL Strategic Discovery & Insights 5 Strategic Discovery & Insights provide deep discovery and baseline insight into: • Consumer Attitudes • Behaviors • Segmentation • Interests • Path to Purchase • Patient Journey • Themes • Brands • Markets • Competitors • Influencers Influencer Mapping Topic Co-Presence Thematic Analysis Path to Purchase
  6. 6. © 2013 ListenLogic LLC CONFIDENTIAL Visual Analytics 6 Visual analytics measure and track KPIs and identify early trends, shifts, breakouts and tipping points. Real-time dashboard analytics provide insight into corporate, brand and risk issues.
  7. 7. © 2013 ListenLogic LLC CONFIDENTIAL Risk & Reputation Intelligence 7 Risk & Reputation Intelligence consists of Risk Discovery & Insights, Real-Time Intelligence, and Risk Visual Analytics solutions to identify and report risks and threats related to: • Real-Time Media Analysis • Executive Leadership • Financial and Investment • Regulatory Issues • Safety and Security • Legal Matters • Labor Issues • Consumer Affairs • Product Issues • Competitor Activities • Activist Actions • Influencer Actions Risk Discovery & Insights Risk Visual Analytics Issue: Google Fiber TV and 1 Gbps Internet service launches in Kansas City Google Fiber TV service offers dozens of channels, will reportedly not include: "AMC, HBO, and ESPN...other Disney- and Time Warner-owned channels aren't showing up either" Google Fiber comes with a 2TB DVR, 1TB Google Drive storage, free Nexus 7 tablet for a remote Sources discuss Google's plan to provide services similar to "TV Everywhere" Google's blog indicates free 5 Mbps Internet, $70/mo for 1 Gbps, $120/mo for Internet and TV Social media volume: High, over 10,000 in the past since 1:30 PM Sources: NYT (blog): http://bits.blogs.nytimes.com/2012/07/26/google-unveils- superfast-internet-in-kansas-city-mo/ TechCrunch: http://techcrunch.com/ Real-Time Intelligence
  8. 8. © 2013 ListenLogic LLC CONFIDENTIAL 8 Proprietary Models, Processes & People PERPETUAL LICENSE PERSPECTIVE MODELS / FEATURES MODELS / SEGMENT MODELS REAL-TIME RISK & REPUTATION INTELLIGENCE MODELS STRATEGIC RISK DISCOVERY & INSIGHTS VISUAL RISK ANALYTICS MODELS PROPRIETARY MODELS REAL-TIME RISK INTELLIGENCE ANALYSTS STRATEGIC RISK DISCOVERY & INSIGHTS ANALYSTS VISUAL ANALYTICS ANALYSTS ANALYSTS PATENT PENDING IP DOMAIN EXPERTISE Big Data Analytics, Big Data Discovery, Streaming Big Data Analytics, Big Data Storage Platforms ListenLogic combines proprietary models, deep vertical expertise and processes to deliver the enterprise standard for social business intelligence: By AKUDA LABS
  9. 9. © 2013 ListenLogic LLC CONFIDENTIAL Keywords: Ford, Buil ordtough Mustang Flex Focus F150 Fseries Fiesta Super Duty Explorer Edge Expedition Sport-trac Ranger Escort Supercrew Car Vehicle 2500 Truck Drive Driven Drove Van Hybrid Diesel Auto Automobile Foundation Selling President Sale Gerald Inventory AND OR But NOT Result: BUZZ 90% noise / 10% signal Revolutionary Concept Modeling Approach Keyword systems present 90% noise, ListenLogic‟s conceptual modeling technology collects 90% more data while filtering out 90% of the noise: 9 500MM posts / day 6000 / sec Industry Standard Simplistic Linear Boolean Keywords 10 MILLISECONDS ListenLogic Multi-Dimensional Filtering Networks and Classifiers (6,000 posts / sec x 160,000 SCOPS = 1B SCOPS) Result: 90% signal / 10% noise Noise: 90% Signal: 10% 0% 100% QUESTION: “Who is discussing the specific claim?” 0% 100% Signal: 90% Noise: 10%
  10. 10. © 2013 ListenLogic LLC CONFIDENTIAL Conceptual Models: Not Boolean ListenLogic uses conceptual models, not Boolean, to collect more relevant data and filter out irrelevant posts.
  11. 11. © 2013 ListenLogic LLC CONFIDENTIAL We Use Regular Expressions, Not Boolean
  12. 12. © 2013 ListenLogic LLC CONFIDENTIAL Proprietary Patent-Pending Multidimensional Model Library 12 Risk & Reputation Intelligence Strategic Discovery & Insights Visual Analytics Features, Segments and Perspectives © 2013 ListenLogic LLC, Confidential, Patent Pending
  13. 13. © 2013 ListenLogic LLC CONFIDENTIAL • Social Risk Assessment • Develop action plan • Conduct initial deep discovery & insights • Perform periodic deep discovery updates • Real-Time analytics dashboards • Periodic visual analytics updates on risk issues • Dedicated manned real-time risk intelligence desk • Conduct stakeholder interviews • Identify reputation risks • Confirm goals, objectives, success metrics • Determine Real-Time needs for Dashboards, Real-Time Alerts, Periodic Tracking • Develop action plan Social Intelligence Deliverables Phase I: Strategy Phase II: Risk & Reputation Intelligence 13 Assessment Risk Discovery & Insights Risk Visual Analytics Real-Time Intelligence
  14. 14. © 2013 ListenLogic LLC CONFIDENTIAL CASE STUDIES Social Business Intelligence 14
  15. 15. © 2013 ListenLogic LLC CONFIDENTIAL Social Landscape Analysis Report (SoLAR™) Deep insight into the category. Analytics, Personas, Consumer Journey, Topics, Influencers and Unmet Needs: Analy cs Personas Path-to-Purchase Topics Demographics Opinion Leaders Unmet NeedsQualita ve Insight
  16. 16. © 2013 ListenLogic LLC CONFIDENTIAL 22 BRAND ADDICTS All Ages GEEKS Age 24 to 50 CONVERTS Age 30 to 45 CROWD FOLLOWERS All Ages ≈16% of posts are made by consumers not directly associated with one of these profiles. NOTE: The average range in non-healthcare studies of users that fit within a dominant group is 55%-to-75%. TECH-CHALLENGED Age 35 to 60 37% 18% 14% 9% 6% icProfile™ Consumer Groups 5 main persona groups dominate the Apple Universe.
  17. 17. 17 icProfile™ Persona Analysis Key Behavioral Observations Key Needs • Students dominate this segment1 and discuss needing to take Vitamin C in order to experience adequate energy levels • Gummies are popular among all Energy Seekers, with nearly 850 posts referencing having to “slow down” because they taste so good; They are “big people candy” • Forums are full of Energy Seekers across the social universe and are most popular for users to connect on neighborly levels; Captured posts revealed that references to supplements are “matter of fact” citations and come across as being very nonchalant Energy Seekers All Ages 38.7% SOV* 187,909 posts • Determining the best combination of foods (meal planning) and supplements in order to keep up with a demanding schedule including both work and play • Frustrations arise over understanding what each mineral/vitamin actually provides and how it works to supply energy “Energy Seekers” discuss the daily grind and the need to make it through the day. Their participation in nutrition discussions reveals their need to maintain energy to stay alert during social activities. Priorities: Nice-to-know: • ≈700 posts reference blended beverages or shakes as a means of obtaining quick meals; 31% of these posts find energy “shots” to be too synthetic • ≈1,100 posts demonstrate an affinity for new flavors and food combinations; This always-on-the-go crowd makes time to prepare meals *Percentage SOV taken from occurrence among the 4 identified groups. 1Study conducted during common final exam period.
  18. 18. © 2013 ListenLogic LLC CONFIDENTIAL icJourney™ Purchase Path Consumers are most active online during the “Consider Buying” stage The icJourney™ is ListenLogic‟s method of categorizing posts made during an identifiable stage along the purchase path. During the analysis period, approximately 288,000 posts were able to be connected with an identifiable stage across the purchase path. Brand volume is negligible across the Purchase Path. 18 **Brand posts are plotted on secondary axis** n=288,092 during May 2012
  19. 19. © 2013 ListenLogic LLC CONFIDENTIAL Path to Purchase Journey: Automotive The continuum includes three stages of consumer conversations: those indicating that they are actively shopping, current owners and those generally commenting on brands and models. N=217,900 “Before I buy, does this sound like a „deal‟? Experience is the key topic for the shopper as well as the owner. Comments on brand reputation Discuss modifications Solicit feedback (price, experience, quality) Announce intentions to buy / reason 3% 14% 3% 8% 11% Announc e intentions to buy/sell & reasonLifestyle stories; milestones Car Shopper 23% Car Owner 52% "Other” 15% 12% 19% 10% 7% Announce purchase & share details Comment on marketing & promo Review of features, benefits/cost & reliability 7%6% Narrow options; Ask for ideas „where‟ to buy 9% Critique new models
  20. 20. © 2013 ListenLogic LLC CONFIDENTIAL 20 Share of Voice – Beverage Type Obesity conversations fall into three categories: 1) Comorbidities, 2) Lifestyle, and 3) Public Health. The following shows the perspective of our Beverage and Sugar/Sweetener analysis within the landscape of all obesity discussion: Lifestyle Public Health Comorbidities
  21. 21. © 2013 ListenLogic LLC CONFIDENTIAL 21 Relational Organic Themes The following thematic co-presence analysis shows that consumer opinion on Weight Gain is strongly correlated with Personal Responsibility and drinking Water as a Replacement. Surprisingly, there is not a strong correlation between Calories and Portion Size.
  22. 22. © 2013 ListenLogic LLC CONFIDENTIAL “Thinking About Cancelling” Of consumers „thinking about cancelling‟* their service, a competitor‟s deal was referenced in 22% of the conversations. Budgeting dropped below 30% for the first time since May. 22 May Jun Jul Aug Sep N=2,000
  23. 23. © 2013 ListenLogic LLC CONFIDENTIAL Consumer Emotion Journey Stage Attitude Analysis Recently Diagnosed Continuing Treatment Former / Remission Progression = strong association = average association = weak association
  24. 24. © 2013 ListenLogic LLC CONFIDENTIAL Influencer Mapping Industry Activist Mapping & Tracking Industry Issue: January 21, 2013 The beverage industry is under constant attack from a wide array of activists targeting a myriad of issues ranging from portion size and sugars to caffeine and obesity. Course of Action: January 21, 2013 ListenLogic identifies individual activists targeting client and the beverage industry. ListenLogic Analysts then proceed to map the extensive, unapparent relationship between the activists revealing an extensive hidden network. ListenLogic then conducts a regular extensive industry report for client. Known Results: Gains Strategic Insight Client reviews the report and uses it to devise their strategic course of action around each issue providing a visibility to the activist network they have never had the benefit of before.
  25. 25. © 2013 ListenLogic LLC CONFIDENTIAL Facility Threat Occupy Headquarters Sit-In Averted Detected Threat: October 22, 2011, 2:40 pm ET ListenLogic‟s Pulsar platform detects social discussions on a potential occupy event, possibly a protest, that is to take place “in the lobby” of client headquarters. Course of Action: October 22, 2011, 2:44 pm ET ListenLogic‟s Intelligence Center immediately investigates source and identifies link to an Occupy Movement group. ListenLogic immediately notifies client of the potential threat, continuing to actively monitor activity. Known Result: November 2, 2011, 3;00 pm ET ListenLogic notification to client Security and Corporate Communication Teams facilitates security measures for the facility and development of a proactive response. Client Security notifies authorities. On November 2 at 3:00 pm ET, protestors approach the Client HQ lobby and are met by Client Security and Philadelphia Police who disband the protests with some isolated arrests.
  26. 26. © 2013 ListenLogic LLC CONFIDENTIAL Contact Us 26 Kevin Glacken EVP of Sales kglacken@listenlogic.com 215.283.6393 ext 101

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