Handmark mobile publishing platform overview v2 (1)


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Handmark Mobile Publishing Platform Overview

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Handmark mobile publishing platform overview v2 (1)

  1. 1. October 2009Confidential and Proprietary<br />
  2. 2. Handmark Overview<br />Handmark is a world-leading creator and distributor of mobile applications and services<br />Handmark delivers an engaging, customized experience for your mobile phone with the industry’s best applications covering news and information, games, lifestyle and travel, reference and productivity, personalization and more. <br /><ul><li>10 years with smartphone focus
  3. 3. Continuous growth & profitable
  4. 4. Offices throughout US & Europe
  5. 5. 100+ employees
  6. 6. Complete offering, from development to distribution to billing
  7. 7. Respected and trusted by leading global media companies
  8. 8. Your one-stop shop for all things mobile</li></li></ul><li>Handmark’s Mobile Publishing Platform<br />Product Overview<br /><ul><li>Enjoy the scale of the overall platform
  9. 9. Basics Done Well: Text, Images, Video, Social Networks
  10. 10. Yet still customize to your audience’s needs
  11. 11. Hit the handsets that matter for your audience with native apps
  12. 12. Customer support and application monetization are all part of the Mobile Publishing Platform offering
  13. 13. Improvements built-in on platform, handsets, distribution…we delight our customers and surprise them with regular advancements
  14. 14. We don’t hide from our roadmap/innovation, we share the vision and ask you to participate in that vision
  15. 15. Ready in as little as 6 weeks on multiple platforms</li></li></ul><li>Handmark Supported Client Platforms<br />June 2010Confidential and Proprietary<br />
  16. 16. Our Content Partners<br />Brands that matter, breadth of industries<br />New Areas<br />Newspapers<br />Magazines<br />Trade Pubs<br />Sports Teams<br />
  17. 17. ClientBranded Mobile Application <br />Home Page Icon <br />Splash Screen<br />Tab Screen<br />Tab Content<br /><ul><li>Tabs can be dynamically updated to add new feeds for special sponsors or events (i.e. –Olympics)
  18. 18. Each application will have off-line viewing functionality</li></li></ul><li>ClientBranded Mobile Application <br />Streaming Video<br />Widgets<br />Photos<br /><ul><li>Application compatibility will continue to evolve with the latest smartphone update / upgrade
  19. 19. Little to no IT resources required. Existing feeds supported: RSS, Media RSS, XML, ATOM</li></li></ul><li>Social Networking Ready<br />User will be able to easily share and tag articles with friends through various methods: <br /><ul><li> Sharing/posting all story content via social networks:
  20. 20. Facebook
  21. 21. Twitter
  22. 22. Delicious
  23. 23. Email story content directly to contacts on device
  24. 24. Ability to share application with friend via email or text</li></li></ul><li>Handmark Distribution Points<br />Handmark has 50+ distribution channels to promote your app!<br />Your mobile app will be distributed through various Handmark powered or aggregated channels. A strategic distribution plan is developed based on platform coverage, rights to various channels and geography, billing, etc.<br />Examples of distribution opportunities- allows millions of customers the opportunity to download your app:<br /><ul><li>Apple App Store (iTunes)
  25. 25. BlackBerry App World
  26. 26. Google Market
  27. 27. Nokia Ovi Store
  28. 28. Windows Mobile Marketplace
  29. 29. Sprint Digital Lounge
  30. 30. AT&T Media Mall
  31. 31. Verizon VZ App Zone
  32. 32. Orange Shop
  33. 33. Handmark Desktop Store</li></ul>Powered by Handmark<br />Powered by Handmark<br />Application Featured<br />Application Featured<br />
  34. 34. Reporting: Advertising and User Metrics<br />Monthly Metrics Included:<br /><ul><li>Users – Monthly active users and downloads, Lifetime active users and downloads
  35. 35. Usage – Headlines viewed, Summaries viewed, Articles viewed
  36. 36. Share – Posts to Twitter, Facebook, Delicious, Email, etc.
  37. 37. Ads – Ads served, CTR,  CPM, Fill rate, eCPM, Ads served per user</li></li></ul><li>Ongoing Marketing & PR <br />The most successful Mobile Publishing Platform applications result from a marriage of distribution and promotion from both Handmark and the brand partner.<br />
  38. 38. Next steps<br />Agree to acceptable terms<br />Decide on look and feel + product specifications<br />Technical Due Diligence<br />Contract Draft / Signing<br />Release to market<br />
  39. 39. Contact Us<br />Henry Chionuma, Business Development Manager<br />Mobile Publishing Platform<br />hchionuma@handmark.com<br />+1 816.268.9505<br />http://www.handmarkmobileapps.com<br />