Minedshare 10 7 08

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My intro preso to Opus Creative

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Minedshare 10 7 08

  1. 1. Who b Keith? 10.7.08
  2. 2. FamMan
  3. 3. JamMan
  4. 4. WerknMan • Digital refugee, brand alchemist • Founded MAGNET magazine • K2 Design, Ogilvy, R/GA, InFocus, etc. • Livin large at the intersection of culture, business and technology
  5. 5. Y Here? • Lead strategic engagements by: – interpreting client business and communication objectives, – understand brand strategy and audience behavior, – create trans-media insights, and – develop communications concepts Director of Strategy is a friend
  6. 6. Customers Thoughts Analysts Schools Partners Brand  X Press Trade  Associations Bloggers Employees REPUTATION ECONOMY
  7. 7. Agencies as “Architects of Participation” ecosystems designed for user contribution
  8. 8. !WutHappenin? Quick Response (QR) Codes: Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL
  9. 9. !WutHappenin? consumers to customize their kicks with colors from the real world. Take a photo with a mobile phone, text message it to a designated number, and Nike will extract the two dominant colors from the scene to create a pair of classic 1985 Dunk high-top basketball sneakers.
  10. 10. !WutHappenin? Weardrobe.com
  11. 11. Brand e l as ticit y Nestle enters “Beauty Food” segment with Available in powdered form Glowelle – also! drinkable skin care Offered exclusively at Neiman Marcus
  12. 12. Letzcunverse! We komunikate more?

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