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Fail Fast Presentation


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I first pass at an ongoing theme. I bring together the thinking from a few different sources. The topic is rapidly developing products and learning from them and their audience in order to inform the next stages of product development. It's largely incoherent (as was my first presentation at SDSMC last month) but I wanted to make it available ASAP.
Enjoy it, such as it is.

Fail Fast Presentation

  1. 1. Fail Fast <ul><li>&quot;The fastest way to succeed is to double your failure rate.&quot; -Thomas J Watson Sr. , Founder of IBM </li></ul>
  2. 2. Perspiration “ Failure is instructive. The person who really thinks learns quite as much from his failures as from his successes.” -John Dewey “ I’ve missed more than 9,000 shots in my career. I’ve lost almost 300 games. 26 times I’ve been trusted to take the game winning shot and missed. I’ve failed over and over and over again in my life and that is why I succeed.” -Michael Jordan “ Experience is simply the name we give our mistakes.” -Oscar Wilde “ It is a mistake to suppose that men succeed through success; they much oftener succeed through failures. Precept, study, advice, and example could never have taught them so well as failure has done.” - Samuel Smiles “ I have not failed. I've just found 10,000 ways that won't work.” -Thomas Alva Edison “ Success consists of going from failure to failure without loss of enthusiasm.” -Winston Churchill Don't be discouraged by a failure. It can be a positive experience. Failure is, in a sense, the highway to success, inasmuch as every discovery of what is false leads us to seek earnestly after what is true, and every fresh experience points out some form of error which we shall afterwards carefully avoid. - John Keats “ It is on our failures that we base a new and different and better success.” -Havelock Ellis 99% perspiration and 1% inspiration. &quot;Every strike brings me closer to the next home run.&quot; Babe Ruth &quot;You miss 100% of the shots you don't take.: - Wayne Gretsky &quot;It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly; who errs and comes short again and again; because there is not effort without error and shortcomings; but who does actually strive to do the deed; who knows the great enthusiasm, the great devotion, who spends himself in a worthy cause, who at the best knows in the end the triumph of high achievement and who at the worst, if he fails, at least he fails while daring greatly. So that his place shall never be with those cold and timid souls who know neither victory nor defeat.&quot; -FDR
  3. 3. Taken from the Pages of... <ul><li>Nat Torkington </li></ul><ul><ul><li> / </li></ul></ul><ul><li>Steve Blank </li></ul><ul><ul><li> / </li></ul></ul><ul><li>Henry Jenkins </li></ul><ul><ul><li> </li></ul></ul>
  4. 4. “ Sacrifice” - King Julien
  5. 5. “ This time I’m 40% sure” - Melman
  6. 6. How do we know something to be true? <ul><li>Reports that say that something hasn't happened are always interesting to me, because as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know. And if one looks throughout the history of our country and other free countries, it is the latter category that tend to be the difficult ones. </li></ul><ul><li>▪ Department of Defense news briefing, February 12, 2002 </li></ul>
  7. 7. FFFS Fail Fast Fail Small
  8. 8. The Scientific Method <ul><li>Find Failure, Please </li></ul><ul><li>Karl Popper, Science as Falsification , 1963 </li></ul>
  9. 9. Linda <ul><li>Linda is 31 years old, single, outspoken, and very bright. She majored in philosophy. As a student, she was deeply concerned with issues of discrimination and social justice, and also participated in anti-nuclear demonstrations. </li></ul><ul><li>Which is more probable? </li></ul><ul><ul><li>A. Linda is a bank teller </li></ul></ul><ul><ul><li>B. Linda is a bank teller and active in the feminist movement. </li></ul></ul>
  10. 10. Minimum Viable Product <ul><li>MVP’s - sell before they build </li></ul>
  11. 11. Split-test like a Mo-Fo
  12. 12. Scratch that Itch <ul><li>ReRo a la RoR </li></ul>
  13. 13. User Testing
  14. 14. Community “ interestingness” “ Karma Points”
  15. 15. The Crowdiness of Crowds
  16. 16. Serendipity <ul><li>Introduce Randomness </li></ul>Serendipity is the effect by which one accidentally discovers something fortunate, especially while looking for something else entirely. -
  17. 17. BS!
  18. 18. Creative Destruction <ul><li>Evolution & Adaptation </li></ul>1895 1850
  19. 19. ? From what to what? ? ?
  20. 20. Know Your Verticals <ul><li>Market Risk or Technology Risk? </li></ul><ul><li>Commodity Economy or Gift Economy? </li></ul><ul><li>Feature or Destination? </li></ul>
  21. 21. Participation
  22. 22. Spreadable Media <ul><li>Neither sticky nor viral. </li></ul><ul><li>Messages are encoded; </li></ul><ul><li>meanings are decoded. </li></ul><ul><li>Pop vs. Mass Culture </li></ul>… [W]e produce culture when we integrate products and texts into our everyday life. When we hear a song in a music video, it is part of mass culture. When we sing it in the shower, we turn it into popular culture. When it is under the control of its producers, it is mass culture. When it is under the control of its consumers, it is popular culture.
  23. 23. Apocryphal Start-Ups Stories
  24. 24.
  25. 25. Game Never Ending
  26. 26. Muxway
  27. 27. an experiment that turned profitable
  28. 28. Dead Simple User Testing
  29. 29. Build to Learn
  30. 30. Test-First Design <ul><li>extreme example of agile development process </li></ul>
  31. 31. Tools
  32. 32. Google Analytics
  33. 33. Web site Optimizer - Google
  34. 34. MapReduce - Hadoop
  35. 35. User-testing
  36. 36. User Testing
  37. 37. Surveys <ul><li>Look for surprises </li></ul>
  38. 38. Customer Service as Marketing <ul><li>and feedback </li></ul>
  39. 39. AWS <ul><li>on-demand: </li></ul><ul><li>disk space </li></ul><ul><li>CPU cycles </li></ul><ul><li>message queues </li></ul><ul><li>workforce </li></ul>
  40. 40. Techniques
  41. 41. <ul><li>DHTML </li></ul><ul><li>Participatory Media </li></ul><ul><li>Facial Tissue </li></ul><ul><li>Spreadable Media </li></ul><ul><li>Energy Drink </li></ul>Memes Define Markets
  42. 42. What’s the Story? <ul><li>Sales people don’t sell features. They sell stories. </li></ul><ul><li>Believable stories. </li></ul>
  43. 43. The Most Popular Girl
  44. 44. Deputize <ul><li>The life you save may be your own. </li></ul>
  45. 45. Key Performance Indicators <ul><li>Uniques </li></ul><ul><li>Repeats </li></ul><ul><li>Positive Mentions </li></ul><ul><li>Releases </li></ul><ul><li>Competitors </li></ul><ul><li>Revenues </li></ul><ul><li>Attrition </li></ul><ul><li>Lookie-Lou’s </li></ul><ul><li>Negative Mentions </li></ul><ul><li>Guesses </li></ul><ul><li>Competitors </li></ul><ul><li>Costs </li></ul>