Capitalizing on OTT Breakfast Forum-Martin Schwarz, RealNetworks

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Capitalizing on OTT Breakfast Forum-Martin Schwarz, RealNetworks

  1. 1. Entertainment Center: Maintaining Control of OTT Video Martin Schwarz, Area VP, RealNetworks
  2. 2. How to Monetize OTT Services <ul><li>Thesis: </li></ul><ul><ul><li>Mobile carrier launched a media app that provides a single interface to all installed 3 rd party services </li></ul></ul><ul><ul><li>Revenue share with all the “on-deck” 3 rd party services </li></ul></ul><ul><ul><li>Control and share the user experience </li></ul></ul><ul><ul><li>Could IPTV operators could follow a similar model! </li></ul></ul><ul><li>One Model: Entertainment Center </li></ul><ul><ul><li>An “all in one” media application controlled by the operator/carrier </li></ul></ul><ul><ul><li>Stays “in front” of both local content and 3 rd party media service provider apps </li></ul></ul><ul><ul><li>Supports all major media service providers: music, video, playlists, photos, … </li></ul></ul><ul><ul><ul><li>Carrier/operator media services, YouTube, Blockbuster, NetFlix, MobiTV, CinemaNow, Hulu, Slacker, LastFM, Rhapsody, Pandora, Amazon MP3, … </li></ul></ul></ul><ul><ul><li>Unified search and recommendations across ALL media: personal, UGC, and premium </li></ul></ul><ul><ul><li>For premium content, enables any buying model (streaming, rental, purchase, ad supported, etc.) and leverages federated account management </li></ul></ul><ul><ul><li>Always returns user to operator’s Entertainment Center UI </li></ul></ul>
  3. 3. Entertainment Center - Mobile
  4. 4. EC MOBILE: MUSIC EC Mobile: Music
  5. 5. EC MOBILE: PLAY MUSIC EC Mobile: Play Music
  6. 6. EC Mobile: Aggregated Sources/Search
  7. 7. EC MOBILE: PLAY MOVIE EC Mobile: Play Movie
  8. 8. EC Mobile: Social
  9. 9. ENTERTAINMENT CENTER - TV Entertainment Center - TV
  10. 10. EC TV: TRANSACT OPTIONS EC TV: Transact Options
  11. 11. EC TV: SEARCH & TRANSACT EC TV: Search & Transact
  12. 12. EC TV: ADJUST RECOMMENDATIONS EC TV: Adjust Recommendations
  13. 13. EC TV: TV EVERYWHERE EC TV: TV Everywhere
  14. 14. Considerations for OTT Services <ul><li>Maximizing revenue model </li></ul><ul><ul><li>Targeted recommendations based on the users’ own media collection: converting to higher rate of purchase </li></ul></ul><ul><ul><li>Linked accounts provide opportunities for deeper personalization </li></ul></ul><ul><ul><ul><li>All your accounts, friend recommendations, and media history; all integrated in one place </li></ul></ul></ul><ul><ul><ul><li>Use of DLNA for “follow-me” and remote control </li></ul></ul></ul><ul><li>Additional considerations for OTT delivery: </li></ul><ul><ul><li>Support for universal streaming and formats </li></ul></ul><ul><ul><ul><li>http live streaming, RTSP, RTMP, … </li></ul></ul></ul><ul><ul><ul><li>Multiple formats and protocols </li></ul></ul></ul><ul><ul><li>Video network optimization (e.g., Ortiva and Helix) </li></ul></ul><ul><ul><li>Cloud and digital persistence services </li></ul></ul><ul><ul><li>Support for device DRM (Verimatrix, PlayReady, …) </li></ul></ul><ul><ul><li>OTA application updates/installs; Device support </li></ul></ul>

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