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TV Connect 2013 - Multi-network Forum - Aertv

"The Art of Delivering Alternative TV" Philippe Brodeur. The proliferation of connected TV devices, from game consoles to Smart TVs and streamer devices, means Pay TV operators have the chance to extend their reach to existing subscribers, making the service available on different TVs cost-effectively.

With more connected devices and better broadband and CDN technologies, and more interest than ever in turning free-to-air homes into light Pay TV users, we could see the emergence of new OTT delivery and business models in the next few years, including 'offnet', 'Pay TV-Lite' and even OTT-only for the Pay TV market. In all cases the platform operator needs to present its service within an app on the connected device and guarantee that it is secure.

During this Forum, a group of industry experts debated The Operator as an App topic.

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TV Connect 2013 - Multi-network Forum - Aertv

  1. 1. The Art of DeliveringAlternative TVPhilippe BrodeurDirector, AertvMagnet Networks #multinetwork #TVConnect
  2. 2. Diagram Speaker Slide #multinetwork #TVConnect
  3. 3. Who Brought Their TV Today? #multinetwork #TVConnect
  4. 4. What is a TV? 70-85% of data traffic to mobiles will be video by 2017 Source: Depends who you read #multinetwork #TVConnect
  5. 5. Diagram Speaker Slide #multinetwork #TVConnect
  6. 6. Magnet – Ireland’s fastest ISP #multinetwork #TVConnect
  7. 7. Hibernia Networks #multinetwork #TVConnect
  8. 8. The Story of “Overcast” TVOnce upon a time… Technology changed Consumer behaviour changed Business models changed …the end. #multinetwork #TVConnect
  9. 9. Ad Funded Business Model #multinetwork #TVConnect
  10. 10. Start with a strategy for a digital world– NOT a digital strategy #multinetwork #TVConnect
  11. 11. The Slide No One Wants to Show You #multinetwork #TVConnect
  12. 12. Rule #1 - Best screen NOT 2 screens 12
  13. 13. Rule #2 – 3 Types of Revenues 1. Advertising 2. Subscription 3. Transactional #multinetwork #TVConnect
  14. 14. Content Revenues are Exploding #multinetwork #TVConnect
  15. 15. Rule #3 – Zero One Cost - Content? #multinetwork #TVConnect
  16. 16. Rule #4 – Diversify Revenues Aertv has 3 Important relationships 1. Consumers 2. Broadcasters/publishers 3. Advertisers #multinetwork #TVConnect
  17. 17. What is Aertv?Ireland’s Favourite Place to Watch Online TV16 Irish Channels RTÉ One, RTÉ Two, TV3, 3e, TG4…Premium channels Aertv Plus for just €5.99 /monthGenre Channels Sports, Travel, Music, Movies, Live + MoreMobile TV Live on your phone, tablet or PCSocial TV Facebook & Twitter Integration #multinetwork #TVConnect 17
  18. 18. Thank Youpbrodeur@aertv.comwww.aertv.ie@philippebrodeur #multinetwork #TVConnect

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"The Art of Delivering Alternative TV" Philippe Brodeur. The proliferation of connected TV devices, from game consoles to Smart TVs and streamer devices, means Pay TV operators have the chance to extend their reach to existing subscribers, making the service available on different TVs cost-effectively. With more connected devices and better broadband and CDN technologies, and more interest than ever in turning free-to-air homes into light Pay TV users, we could see the emergence of new OTT delivery and business models in the next few years, including 'offnet', 'Pay TV-Lite' and even OTT-only for the Pay TV market. In all cases the platform operator needs to present its service within an app on the connected device and guarantee that it is secure. During this Forum, a group of industry experts debated The Operator as an App topic.

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