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NAB 2013, Multi-network Forum - Totalmovie

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The OTT Revolution: An Operator's Perspective by Robert Delamar
Consumer awareness of multi-screen potential has grown rapidly with the proliferation of OTT services from global players such as Netflix. This awareness is creating demand for seamless access to content both inside and outside the home, independent of the device type, and impervious to geographical borders.

They want, and expect, to view content on any device, engage with friends through social apps, and search an interactive program guide—all without a frustrating authentication process. Engagement and its measurement across devices is the new TV currency. Creating and operating these new distribution methods is, however, no easy task, even for the most innovative operator.

At the Multi-network Solutions in the Real World Forum at NAB, attendees heard how operators are building their brands around consistent, high-quality user experience across devices to attract and retain engaged and loyal subscribers.

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NAB 2013, Multi-network Forum - Totalmovie

  1. 1. THE OTT REVOLUTION: AN OPERATOR’S PERSPECTIVE ROBERT DELAMAR, CEO April 9, 2013 © 2013 Total Media Networks S.A. Proprietary and Confidential
  2. 2. WE ARE LIVING IN THE EARLY DAYS OF A VIDEO REVOLUATION © 2013 Total Media Networks S.A. Proprietary and Confidential
  3. 3. (IT WILL BE TELEVISED) © 2013 Total Media Networks S.A. Proprietary and Confidential
  4. 4. OTT JUST THE FIRST SCRIMAGE Over-the-top (OTT) Video Providers InternetSources: Graphic http://blogs.amdocs.com/talgivoly/2010/08/10/why-ott-video-might-not-be-as-disruptive-after-all/Growth of Online Video: http://www.abiresearch.com/press/ott-revenues-up-to-20-billion-in-2016-netflix-hulu © 2013 Total Media Networks S.A. Proprietary and Confidential
  5. 5. LARGELY A “LEAN BACK” EXPERIENCE >55% of US users still use the television at home as their primary OTT deviceSource: http://www.playstationlifestyle.net/2011/08/27/ps3-dominates-the-netflix-scene-in-less-than-two-years-time/ © 2013 Total Media Networks S.A. Proprietary and Confidential
  6. 6. CONCENTRATED IN US/EU Global market share for Internet Connected TV’s © 2013 Total Media Networks S.A. Proprietary and Confidential
  7. 7. WITH ONE DOMINANT PLAYER Source: http://www.strategyeyedigitalmedia.com/article/2012/06/06/netflix_surpasses_apple_to_become_largest_online_movie_provi/ © 2013 Total Media Networks S.A. Proprietary and Confidential
  8. 8. THE DRAMA OF THESE EARLY DAYS OBSCURING THE REAL REVOLUTION © 2013 Total Media Networks S.A. Proprietary and Confidential
  9. 9. 1. THE PC IS DEAD © 2013 Total Media Networks S.A. Proprietary and Confidential
  10. 10. 2. THE MOBILE INTERNET IS KING © 2013 Total Media Networks S.A. Proprietary and Confidential
  11. 11. 3. ACCELERATED GROWTH IN EMERGING MARKETSSource: Mark Meeker - http://blog.smartling.com/blog/bid/127532/Developing-Countries-Driving-Global-Internet-Growth © 2013 Total Media Networks S.A. Proprietary and Confidential
  12. 12. 4. MOBILE DATE EXPLOSION(WITH A LITTLE HELP FROM WIFI)OPERATORS TO OFFLOAD 31% OF DATA TRAFFIC TO WI-FI BY 2016 Sources: CDG; http://www.cisco.com/en/US/solutions/collateral/ns341/ns524/ns673/solution_overview_c22-642482.html http://www.fiercebroadbandwireless.com/story/global-public-wi-fi-hotspots-expected-surge-350-4-years/2011-11-09 © 2013 Total Media Networks S.A. Proprietary and Confidential
  13. 13. STILL NOT CONVINCED? © 2013 Total Media Networks S.A. Proprietary and Confidential
  14. 14. © 2013 Total Media Networks S.A. Proprietary and Confidential
  15. 15. LESSONS FROM THE BARRICADES © 2013 Total Media Networks S.A. Proprietary and Confidential
  16. 16. LESSON 1: INNOVATION IS EVERYTHING A Cautionary Tale (REAL T-SHIRT) • 1985: First Blockbuster store opened 1985 • 2009: (Peak) 60,000 employees, 5,000 stores, 17 countries • 2010: Filed for bankruptcy in USSource: http://sweatequitees.com/products/innovate-or-die-t-shirt © 2013 Total Media Networks S.A. Proprietary and Confidential
  17. 17. LESSON 2: SPEED IS EVERYTHING THE INNOVATOR’S DILEMMA © 2013 Total Media Networks S.A. Proprietary and Confidential
  18. 18. LESSON 3: YOU’RE NOT GOING TO ALWAYS GET IT RIGHT THE FIRST TIME (WELL-CAPITALIZED/PATIENT INVESTOR A MUST) http://www.funny-potato.com/blog/divorce-custody © 2013 Total Media Networks S.A. Proprietary and Confidential
  19. 19. LESSON 4: KEEP THE BEST JETTISON THE REST EASIER TO SAY THAN TO DO http://science.howstuffworks.com/transport/flight/modern/ejection-seat.htm © 2013 Total Media Networks S.A. Proprietary and Confidential
  20. 20. SO SINCE YOU’RE SO DARN SMART NOW…TELL ME. WHAT COMES NEXT? © 2013 Total Media Networks S.A. Proprietary and Confidential
  21. 21. WE ARE LAUNCHING THE WORLD’S FIRST LIVETV + SVOD COMBINATION SERVICE 1. CLOUD BASED (NETWORK AGNOSTIC) 2. MOBILE-CENTRIC 3. WHOLESALE READY © 2013 Total Media Networks S.A. Proprietary and Confidential
  22. 22. INNOVATING FROM THE LESSONS WE LEARNED IN THE FIRST PHASE OF THE REVOLUTION (KEEP THE GOOD STUFF)1. THE COUD: THE OPPORTUNITY IS GLOBAL, SO IS THE INTERNET2. MOBILE: THE INTERNET IN EMERGING MARKETS IS THE MOBILE INTERNET3. WHOLESALE READY: MOBILE OPERATORS OWN THE BILLING RELATIONSHIP © 2013 Total Media Networks S.A. Proprietary and Confidential
  23. 23. SO WHY SHOULD I CARE? (WHAT’S IN IT FOR ME?) © 2013 Total Media Networks S.A. Proprietary and Confidential
  24. 24. GLOBAL OTT MARKET STILL IN ITS INFANCY REPEAT: THESE ARE STILL EARLY DAYS “The over-the-top TV sector isclose to a steep growth phase as key players expand globally,companies consolidate and new partnerships are formed.” 2017 $28 2010 Billion $3.79 Billion Source: HIS iSuppli, June 2012 http://www.digitaltveurope.net/29566/online-tv-revenues-to-double-in-five-years/ © 2013 Total Media Networks S.A. Proprietary and Confidential
  25. 25. MEET THE REVOLUTIONARIES… © 2013 Total Media Networks S.A. Proprietary and Confidential
  26. 26. COMPANY• Offices: San Jose, California (HQ), Mexico City & Rio de Janeiro• Backed by TV Azteca / Grupo Salinas [$6B; 60,000 employees]• Launched Latin America’s first SVOD service in 7/2011; operating in +40 countries in Latin America• #2 OTT service in Latin America (after Netflix)• Partnerships signed with mobile carriers/MSOs and OEM distributors• Large aggregation of premium contentDESIGNED FOR GLOBAL MOBILE OPERATORINTEGRATION• Platform + Content + Service• Anytime, anywhere, any device• Comprehensive content portfolio• Multi-tenant, multi-language, multi-currency• Seven technology patents pending• Network optimized• Centrally distributed services © 2013 Total Media Networks S.A. Proprietary and Confidential
  27. 27. ¡VIVA LAREVOLUCION! (THANKS) ROBERT DELAMAR CEO Mobile: +1.408.455.8153 Email: robert@totalmovie.com Web: corp.totalmovie.com Demo: corp.totalmovie.com/demos © 2013 Total Media Networks S.A. Proprietary and Confidential

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