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Creating Value on
The ability to distribute information using
different technologies in parallel over the same
Delivery of video and audio without a multiple
system operator being involved in the control or
distribution of the content itself
Cable providers can add
value to their network on
several levels (literally)
Currently, most value is
created in the access
level, while much attention
is on the Media Sales layer
Today, many opportunities are available in the market.
How do you determine to get in or to stay out?
How does an opportunity add value (which layer does it
What is the added value?
Short term impact
Long term impact
"Creating Value on Hybrid Cable Networks" by Ivar Slavenburg, Manager Business Innovation Manager