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IBC Multi-network Forum - Elemental Technologies

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"Balancing Multi-screen Capacity with Demand via the Cloud" by Keith Wymbs, VP Marketing

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IBC Multi-network Forum - Elemental Technologies

  1. 1. #multinetwork #IBCShow Balancing Multi-screen Capacity with Demand via the Cloud Keith Wymbs VP of Marketing Elemental Technologies
  2. 2. Elemental Defined Perfecting the Media Experience Aligned with the major trends in video Industry-defining technology innovation Best-in-class video processing solutions and support > 300 market-leading customers and in more than 40 countries 2 #multinetwork #IBCShow
  3. 3. WHAT A TRIP!  In the clouds  Working in the cloud  On Elemental Cloud 3 Spinning up nodes #multinetwork #IBCShow
  4. 4. Elemental Cloud  Platform as a Service (PaaS) securely managing high-volume video solutions  Automates provisioning and scaling of virtual resources with control over workflow components  Seamlessly integrates cloud resources with on site infrastructure #multinetwork #IBCShow
  5. 5. Case: National Broadcaster  Consistent network programming  Episodic series, sports, etc.  Multiple regional news broadcasts  Several times daily  Monetization and SLA requirements  Publish VOD asset w/in duration of air time  e.g. 60 min asset w/in 60 mins of air time  Maximize Nielsen C3 window #multinetwork #IBCShow
  6. 6. Pure Cloud 6 0 5 10 15 20 25 30 Nodes  6,400 hours / month  1,400 hour minimum  $42k / month  $510k Yr 1 Minimum: 2 nodes Maximum: 27 nodes #multinetwork #IBCShow
  7. 7. Ground 7 0 5 10 15 20 25 30 Appliances Nodes Excess capacity  27 units  13k hours / month excess capacity  $810k Yr 1 #multinetwork #IBCShow
  8. 8. Hybrid 8 0 5 10 15 20 25 30 Nodes Appliances Economic balance  Ground  1,500 hours / month  $60k  Cloud  5k hours / month  $34k / month  $463k Yr 1 #multinetwork #IBCShow
  9. 9. Elemental IBC Announcements: …in good company #multinetwork #IBCShow
  10. 10. #multinetwork #IBCShow Thank You Join us for drinks tomorrow 16:00 - Stand 4.B75 keithw@elementaltechnologies.com elementaltechnologies.com

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