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TV 3.0 2010 Internet Video –  Beyond the Traditional  Broadcast Experience. Steve Oetegenn Chief Sales & Marketing Officer
Verimatrix Profile ©2010 Verimatrix, Inc. Founded 2000 Scope A specialist in securing and enhancing revenue for multi-screen digital TV services around the globe: IPTV, DVB-x / ISDB Broadcast, Hybrid, Mobile & Over-the-Top to STBs,  PCs & mobile devices Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing, Singapore, Amsterdam, Paris, Nice, Moscow, Medellin Customers 337 pay TV operators in 55 countries, including 27 Tier 1-2’s, protecting more than 12 million screens for IPTV and DVB Operators Partners More than 100 ecosystem channel & integration partners including Ericsson, IBM, Motorola, Nokia Siemens Networks, Thomson and ZTE Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, SunAmerica Ventures & JK&B Capital
The OTTV train has left the station  ©2010 Verimatrix, Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Goldman Sachs
Pay-TV Market Trajectory ,[object Object],[object Object],[object Object],[object Object],©2010 Verimatrix, Inc. Evolving Business and Operational Challenges
The Future of Digital Video Delivery ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2010 Verimatrix, Inc.
Trend: Shift To IP based delivery  ©2010 Verimatrix, Inc. IP provides low-cost ubiquitous standards, unifying delivery of video and applications for telco, cable and satellite operators Past Environment Present Environment Providers Devices Services Cable Companies Set-top-boxes Televisions Television Channels PPV Telephone Companies Cable Companies ISPs Mobile Operators Satellite Providers “ Over-the-top” Services Set-top-boxes Televisions PCs PMPs Mobile Phones Television Channels VOD Place-shifting Gaming VoIP IP  Enables
New Models Create the Need for Advanced Content & Revenue Protection ©2010 Verimatrix, Inc. Evolving threat Evolving content  protection required Evolving networks and device proliferation CRACKED  HACKED  1980  1990  2000  2010 $18B $2B One-Way Digital to STB One-Way Analog to TV 2-Way IP to any Device Video piracy per MPAA Analog scrambling Smartcard CAS Software CAS + DRM   Configurable / Renewable The same device and network trends that enable advanced applications and services also enable piracy $750M
Trend: Web TV+ IPTV + Mobile TV ©2010 Verimatrix, Inc. Smartphone iPhone/Mac Apple HTTP Live Streaming Adapt Stream  Encoder / Encrypt Broadcast Content Subscriber Mgmt / Middleware  Server CSM Keys IPTV or DVB  (Managed Network) ViewRight PC  and STB  IP return path VCAS Authentication And Key Mgmt  PC TV Keys RTES or VPP  OR MUX/Scrambler Web / Streaming Server PC / MAC ViewRight STB,  PC, Mobile Verimatrix  SEI MultiRights PlayReady Server Keys VCAS Unified Head-end Silverlight /  PlayReady Clients PC QuickTime Microsoft HTTP Smooth Streaming Internet / WiFi / 3G 1 MultiCAS VoD Content VoD Server TV 2 3 4 6 1 2 3 4 6 Android 5 5
Adaptive Rate Streaming as a TV Service Enabler ,[object Object],[object Object],[object Object],[object Object],©2010 Verimatrix, Inc. Internet Innovation vs. the Managed Network
Adaptive Streaming an Enabler ©2010 Verimatrix, Inc.
Adaptive Streaming Bandwidth Tracking ©2010 Verimatrix, Inc.
HTTP Live Streaming Security Subscriber Mgmt / Middleware/Billing  Server Client Keyfile Server HTTP/Streaming Server Add Media Encryption and Keyfile Request Entitlement Playlist File (.m3u8) &  AES-128 Encrypted Media Chunks Client Authentication & Keyfile Requests Encoder Keyfile Server HTTP  Live Streaming Encoder Entitlement Cache Program ID & Keyfile  Exchange (configurable cryptoperiod) Device Authentication  & Entitlement Content Stream Encrypted Stream Key Data Security Management
ViewRight Web for iPhone/iPad Quicktime player ViewRight Web client Verimatrix  Adaptive CSM HTTP/Streaming Server Supplemental Security Addition to iPhone/iPad QuickTime (OS 3.0+) Playlist File (.m3u8) &  Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app
What’s Wrong with This Picture? ©2010 Verimatrix, Inc. ????? Distribution and Consumption Silos = Frustration Broadband to home Web portal PC/Mac Game console Phone Delivery Network Subscriber Account Network  Specific STB Pay-TV   service Internet TV service
Technical Challenges ©2010 Verimatrix, Inc. Marlin Smartcard  CAS Verimatrix VCAS OMA 2.x & OMA BCAST Microsoft PlayReady Disparate Native DRM Schemes Limit Content Mobility
Solution:  The MultiRights™ Approach ©2010 Verimatrix, Inc. Single logical  content source and rights management Multiple formats  and content protection schemes for TV, PC and device worlds Mobile broadcast/VOD HD broadcast/VOD SD broadcast/VOD PC broadcast/VOD Wi-Fi portable Offline portable OMA DRM MS PlayReady DRM Marlin DRM VCAS VCAS VCAS Windows
Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface Bcast CSM  (DVB one-way) SMS / Middleware Single Content Authority Key & control  data Linear Content DVB One-way ViewRight  DVB STB ViewRight Client Support Multiplexers, Scramblers,  Modulators
Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface CSM  (IPTV/Hybrid) Entitlements  DB Bcast CSM  (DVB one-way) SMS / Middleware Single Content Authority Key & control  data Linear Content On-demand Content DVB One-way IPTV & Hybrid ViewRight  DVB STB ViewRight  PC / Mac ViewRight Client Support IP return path for ViewRight  IPTV,  Hybrid, or OTT clients Multiplexers, Scramblers,  Modulators Encoders, Encrypters, Servers ViewRight  Hybtrid STB
Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface CSM  (IPTV/Hybrid) Entitlements  DB Bcast CSM  (DVB one-way) SMS / Middleware Single Content Authority Key & control  data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight  DVB STB ViewRight  PC / Mac iPhone Mobile ViewRight Client Support IP return path for ViewRight  IPTV,  Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers,  Modulators Encoders, Encrypters, Servers ViewRight  Hybtrid STB
Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface CSM  (IPTV/Hybrid) Entitlements  DB Bcast CSM  (DVB one-way) SMS / Middleware MultiRights  Marlin Server MultiRights PlayReady Server MultiRights OMA Server(s) Single Content Authority Key & control  data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight  DVB STB 3rd-party Players & DRM Clients ViewRight  PC / Mac iPhone Mobile ViewRight Client Support MultiRights Framework IP return path for ViewRight  IPTV,  Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers,  Modulators Encoders, Encrypters, Servers ViewRight  Hybtrid STB
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],©2010 Verimatrix, Inc. Internet Innovation vs. the Managed Network
Thank You [email_address] www.verimatrix.com

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Future of TV - TV 3.0

  • 1. TV 3.0 2010 Internet Video – Beyond the Traditional Broadcast Experience. Steve Oetegenn Chief Sales & Marketing Officer
  • 2. Verimatrix Profile ©2010 Verimatrix, Inc. Founded 2000 Scope A specialist in securing and enhancing revenue for multi-screen digital TV services around the globe: IPTV, DVB-x / ISDB Broadcast, Hybrid, Mobile & Over-the-Top to STBs, PCs & mobile devices Headquarters San Diego, California, with satellite offices in Atlanta, Boston, Beijing, Singapore, Amsterdam, Paris, Nice, Moscow, Medellin Customers 337 pay TV operators in 55 countries, including 27 Tier 1-2’s, protecting more than 12 million screens for IPTV and DVB Operators Partners More than 100 ecosystem channel & integration partners including Ericsson, IBM, Motorola, Nokia Siemens Networks, Thomson and ZTE Investors Goldman Sachs, Mission Ventures, Crescendo Ventures, Cipio Partners, SunAmerica Ventures & JK&B Capital
  • 3.
  • 4.
  • 5.
  • 6. Trend: Shift To IP based delivery ©2010 Verimatrix, Inc. IP provides low-cost ubiquitous standards, unifying delivery of video and applications for telco, cable and satellite operators Past Environment Present Environment Providers Devices Services Cable Companies Set-top-boxes Televisions Television Channels PPV Telephone Companies Cable Companies ISPs Mobile Operators Satellite Providers “ Over-the-top” Services Set-top-boxes Televisions PCs PMPs Mobile Phones Television Channels VOD Place-shifting Gaming VoIP IP Enables
  • 7. New Models Create the Need for Advanced Content & Revenue Protection ©2010 Verimatrix, Inc. Evolving threat Evolving content protection required Evolving networks and device proliferation CRACKED HACKED 1980 1990 2000 2010 $18B $2B One-Way Digital to STB One-Way Analog to TV 2-Way IP to any Device Video piracy per MPAA Analog scrambling Smartcard CAS Software CAS + DRM Configurable / Renewable The same device and network trends that enable advanced applications and services also enable piracy $750M
  • 8. Trend: Web TV+ IPTV + Mobile TV ©2010 Verimatrix, Inc. Smartphone iPhone/Mac Apple HTTP Live Streaming Adapt Stream Encoder / Encrypt Broadcast Content Subscriber Mgmt / Middleware Server CSM Keys IPTV or DVB (Managed Network) ViewRight PC and STB IP return path VCAS Authentication And Key Mgmt PC TV Keys RTES or VPP OR MUX/Scrambler Web / Streaming Server PC / MAC ViewRight STB, PC, Mobile Verimatrix SEI MultiRights PlayReady Server Keys VCAS Unified Head-end Silverlight / PlayReady Clients PC QuickTime Microsoft HTTP Smooth Streaming Internet / WiFi / 3G 1 MultiCAS VoD Content VoD Server TV 2 3 4 6 1 2 3 4 6 Android 5 5
  • 9.
  • 10. Adaptive Streaming an Enabler ©2010 Verimatrix, Inc.
  • 11. Adaptive Streaming Bandwidth Tracking ©2010 Verimatrix, Inc.
  • 12. HTTP Live Streaming Security Subscriber Mgmt / Middleware/Billing Server Client Keyfile Server HTTP/Streaming Server Add Media Encryption and Keyfile Request Entitlement Playlist File (.m3u8) & AES-128 Encrypted Media Chunks Client Authentication & Keyfile Requests Encoder Keyfile Server HTTP Live Streaming Encoder Entitlement Cache Program ID & Keyfile Exchange (configurable cryptoperiod) Device Authentication & Entitlement Content Stream Encrypted Stream Key Data Security Management
  • 13. ViewRight Web for iPhone/iPad Quicktime player ViewRight Web client Verimatrix Adaptive CSM HTTP/Streaming Server Supplemental Security Addition to iPhone/iPad QuickTime (OS 3.0+) Playlist File (.m3u8) & Encrypted Media Chunks Client Authentication & Keyfile Requests Library included in Operator branded app
  • 14. What’s Wrong with This Picture? ©2010 Verimatrix, Inc. ????? Distribution and Consumption Silos = Frustration Broadband to home Web portal PC/Mac Game console Phone Delivery Network Subscriber Account Network Specific STB Pay-TV service Internet TV service
  • 15. Technical Challenges ©2010 Verimatrix, Inc. Marlin Smartcard CAS Verimatrix VCAS OMA 2.x & OMA BCAST Microsoft PlayReady Disparate Native DRM Schemes Limit Content Mobility
  • 16. Solution: The MultiRights™ Approach ©2010 Verimatrix, Inc. Single logical content source and rights management Multiple formats and content protection schemes for TV, PC and device worlds Mobile broadcast/VOD HD broadcast/VOD SD broadcast/VOD PC broadcast/VOD Wi-Fi portable Offline portable OMA DRM MS PlayReady DRM Marlin DRM VCAS VCAS VCAS Windows
  • 17. Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface Bcast CSM (DVB one-way) SMS / Middleware Single Content Authority Key & control data Linear Content DVB One-way ViewRight DVB STB ViewRight Client Support Multiplexers, Scramblers, Modulators
  • 18. Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Content Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid ViewRight DVB STB ViewRight PC / Mac ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB
  • 19. Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware Single Content Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB ViewRight PC / Mac iPhone Mobile ViewRight Client Support IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB
  • 20. Multi-Network Support ©2010 Verimatrix, Inc. Verimatrix SEI / Entitlement Interface CSM (IPTV/Hybrid) Entitlements DB Bcast CSM (DVB one-way) SMS / Middleware MultiRights Marlin Server MultiRights PlayReady Server MultiRights OMA Server(s) Single Content Authority Key & control data Linear Content On-demand Content DVB One-way IPTV & Hybrid Internet & OTT ViewRight DVB STB 3rd-party Players & DRM Clients ViewRight PC / Mac iPhone Mobile ViewRight Client Support MultiRights Framework IP return path for ViewRight IPTV, Hybrid, or OTT clients ACSM Adaptive Streaming Multiplexers, Scramblers, Modulators Encoders, Encrypters, Servers ViewRight Hybtrid STB
  • 21.
  • 22. Thank You [email_address] www.verimatrix.com

Editor's Notes

  1. From “a” CAS provider to “the” provider Market leading – leading the market Trusted, reliable to secure content protect revenue Awards mean that others recognize Close to customers, local language and timezone support
  2. Jun 3, 2010 © 2007 Verimatrix, Inc.
  3. Jun 3, 2010 © 2007 Verimatrix, Inc.
  4. Jun 3, 2010 © 2007 Verimatrix, Inc.
  5. Jun 3, 2010 © 2007 Verimatrix, Inc.