Enhancing ARPU through Cloud-based Services -- presentation by Mr. Ramakrishna Mashetty, Chief Marketing Officer - Magnaquest Technologies on January 17, 2013. This installment of the Multi-network Solutions in the Real World Forum series discussed proactive digitalisation strategies to maximize revenue growth with multi-network video rollouts in India. It was offered on-site during Convergence India 2013, with the goal to break down the technical and business challenges that operators face with multi-network services.

1. Enhancing ARPU
through Cloud-
based Services
Ramakrishna Mashetty
Chief Marketing Officer
Magnaquest Technologies #multinetwork #CI2013

2. Agenda
 Why ARPU
 What is the Market Scenario?
 MSO Scenario
 Current Scenario
 Our Recommendation
 What Happens when you Adopt this?
 How Can we Help
 Why Us?
 Questions
#multinetwork #CI2013

3. Why ARPU?
 Performance benchmark for the industry
 If your ARPU is not increasing, it means
your business is not growing enough
 Increasing ARPU does not require any
magic; It requires just a bit of logic
 The logic is plain vanilla – OFFER MORE
and GAIN MORE
#multinetwork #CI2013

4. What is the Market Scenario
 Preference transition from price to value
 Can you offer more?
 Prefer single provider for all data, voice,
video and apps
 Preference to premium offerings
 Convenience & better experience
#multinetwork #CI2013

5. MSO Scenario
 Largely dependent on LCOs for delivering
TV services for end customers
 Revenue sharing a necessary must
 Fixed or not so impressive revenue growth
#multinetwork #CI2013

6. Current Scenario
MSO LCOs Customers
Video Video
Services Services
Internet Services
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7. Our Recommendation
MSO LCOs Customers
Video Video
Services Services
Internet Services
• eLearning Courseware • Smart TV Apps
STRATEGIC
• Applications • Video Conferencing
• Video on Demand • Voice Chat PARTNERSHIPS
#multinetwork #CI2013

8. What Happens When You Adopt This?
 Improve utilization of infrastructure
 Opens a new stream of revenue
 Possible cross bundling with discount
structures
 Improved customer experience
#multinetwork #CI2013

9. How Can We Help You?
 Help you put together solution
 Help you manage
 Manage your customer data effectively
 Bundling, packaging, price plans and discount
structures that will excite your customers
 Campaigns
 Billing and revenue cycle management
 Customer support & technical support
#multinetwork #CI2013

10. How Can We Help You?
MSO LCOs Customers
Video Video
Servic Servic
es es
Magnaquest
Billing, CRM
and SMS
Solution Kit
Internet Services
BOTTOM LINE – REVENUE MAXIMIZATION AND LEAKAGE MINIMIZATION
#multinetwork #CI2013

11. Why Us?
 Asia’s most preferred Convergent Billing,
OSS and CRM provider
 Serving 150 customers across 25 countries
 We understand Pay TV, Cable TV,
Broadband, Telecom and Cloud Market
 Global experience with Localization
 The whole of India knows us
 Several reputed customers in India
 Your Business + Our 15 years of
Expertise = Your Market Leadership
#multinetwork #CI2013

12. Thank You
Meet us at Stalls
B136 & C29
ramakrishna.mashety@magnaquest.com
www.magnaquest.com
#multinetwork #CI2013