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Convergence India 2013 Multi-network Forum - Magnaquest


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Enhancing ARPU through Cloud-based Services -- presentation by Mr. Ramakrishna Mashetty, Chief Marketing Officer - Magnaquest Technologies on January 17, 2013. This installment of the Multi-network Solutions in the Real World Forum series discussed proactive digitalisation strategies to maximize revenue growth with multi-network video rollouts in India. It was offered on-site during Convergence India 2013, with the goal to break down the technical and business challenges that operators face with multi-network services.

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Convergence India 2013 Multi-network Forum - Magnaquest

  1. 1. Enhancing ARPUthrough Cloud-based ServicesRamakrishna MashettyChief Marketing OfficerMagnaquest Technologies #multinetwork #CI2013
  2. 2. Agenda Why ARPU What is the Market Scenario? MSO Scenario Current Scenario Our Recommendation What Happens when you Adopt this? How Can we Help Why Us? Questions #multinetwork #CI2013
  3. 3. Why ARPU? Performance benchmark for the industry If your ARPU is not increasing, it means your business is not growing enough Increasing ARPU does not require any magic; It requires just a bit of logic The logic is plain vanilla – OFFER MORE and GAIN MORE #multinetwork #CI2013
  4. 4. What is the Market Scenario Preference transition from price to value Can you offer more? Prefer single provider for all data, voice, video and apps Preference to premium offerings  Convenience & better experience #multinetwork #CI2013
  5. 5. MSO Scenario Largely dependent on LCOs for delivering TV services for end customers  Revenue sharing a necessary must  Fixed or not so impressive revenue growth #multinetwork #CI2013
  6. 6. Current Scenario MSO LCOs Customers Video Video Services Services Internet Services #multinetwork #CI2013
  7. 7. Our Recommendation MSO LCOs Customers Video Video Services Services Internet Services • eLearning Courseware • Smart TV Apps STRATEGIC • Applications • Video Conferencing • Video on Demand • Voice Chat PARTNERSHIPS #multinetwork #CI2013
  8. 8. What Happens When You Adopt This? Improve utilization of infrastructure Opens a new stream of revenue Possible cross bundling with discount structures Improved customer experience #multinetwork #CI2013
  9. 9. How Can We Help You? Help you put together solution Help you manage  Manage your customer data effectively  Bundling, packaging, price plans and discount structures that will excite your customers  Campaigns  Billing and revenue cycle management  Customer support & technical support #multinetwork #CI2013
  10. 10. How Can We Help You? MSO LCOs Customers Video Video Servic Servic es es Magnaquest Billing, CRM and SMS Solution Kit Internet ServicesBOTTOM LINE – REVENUE MAXIMIZATION AND LEAKAGE MINIMIZATION #multinetwork #CI2013
  11. 11. Why Us? Asia’s most preferred Convergent Billing, OSS and CRM provider Serving 150 customers across 25 countries We understand Pay TV, Cable TV, Broadband, Telecom and Cloud Market Global experience with Localization The whole of India knows us  Several reputed customers in India Your Business + Our 15 years of Expertise = Your Market Leadership #multinetwork #CI2013
  12. 12. Thank YouMeet us at StallsB136 & #multinetwork #CI2013