Convergence India 2013 Multi-network Forum - Frost & Sullivan

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Finding Gold At The End of the Digital Cable Rainbow -- presentation by Ms. Avni Rambhia, Senior Industry Analyst, Digital Media – Frost & Sullivan on January 17, 2013. This installment of the Multi-network Solutions in the Real World Forum series discussed proactive digitalisation strategies to maximize revenue growth with multi-network video rollouts in India. It was offered on-site during Convergence India 2013, with the goal to break down the technical and business challenges that operators face with multi-network services.

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  • http://www.censusindia.gov.in/2011-common/aboutus.htmlhttp://ibnlive.in.com/news/indias-mobile-subscriber-base-reaches-89384-mn/225864-11.htmlhttp://articles.timesofindia.indiatimes.com/2012-09-14/india/33843619_1_digital-systems-channels-addressable
  • http://paidcontent.org/2012/06/20/comcast-vod-ad-impressions-set-to-increase-tenfold/Quarterly ad revenue was 2B (reported Oct 2012) – profits doubled despite continued subscriber losses
  • http://paidcontent.org/2012/06/20/comcast-vod-ad-impressions-set-to-increase-tenfold/Quarterly ad revenue was 2B (reported Oct 2012) – profits doubled despite continued subscriber losses
  • http://paidcontent.org/2012/06/20/comcast-vod-ad-impressions-set-to-increase-tenfold/Quarterly ad revenue was 2B (reported Oct 2012) – profits doubled despite continued subscriber losses
  • http://paidcontent.org/2012/06/20/comcast-vod-ad-impressions-set-to-increase-tenfold/Quarterly ad revenue was 2B (reported Oct 2012) – profits doubled despite continued subscriber losses
  • Convergence India 2013 Multi-network Forum - Frost & Sullivan

    1. 1. Finding Gold At TheEnd of the DigitalCable RainbowAvni RambhiaIndustry Manager, Digital MediaFrost & Sullivan #multinetwork #CI2013
    2. 2. Why We’re Here Digitalization is a huge opportunity – but revenues and ROI are not guaranteed  Investments are massive: >USD 2 billion  Customers do not expect to pay more for digital cable; low appetite for high-end CPE as well  Competition from DTH and IPTV is rising  Quality is often traded off for cost India is not North America  Different demographics, consumer awareness What business strategies and technology strategies make sense for Indian MSOs? #multinetwork #CI2013
    3. 3. Digital Cable: The OpportunityKey Takeaway: There is tremendous scope for market penetration and growth in themarket - much of that lies outside traditional linear content delivery to TV sets. Sources: World Bank, Indian Census, TRAI, news reports, and Frost & Sullivan analysis #multinetwork #CI2013
    4. 4. The Multi-Network Paradigm: 1/3 TRADITIONAL CABLE ARCHITECTURE Set Top Box Set TopHead-End Box Fully managed broadcast network Set Top Box Pay TV content only Set Top Box #multinetwork #CI2013
    5. 5. The Multi-Network Paradigm: 2/3 Broadcast Network (managed) Set Top Box Hybrid Set Top BoxHead-End IP Network (Managed and/or Unmanaged; Wire and/or Wireless) Many types of digital media MULTI-NETWORK ARCHITECTURE #multinetwork #CI2013
    6. 6. The Multi-Network Paradigm: 3/3 Broadcast Network (managed) Set Top Box Hybrid Set Top BoxHead-End IP Network (Managed and/or Unmanaged; Wire and/or Wireless) #multinetwork #CI2013
    7. 7. The Role of Multi-Network Solutions Many types of content, delivered many ways, to many devices and screens Subscriber fees for linear content are only one source of MSO revenue  And a competitively constrained source, at that Value added services key to revenue growth  Bi-directional interactivity, VOD, multi-screen, OTT, gaming and other  Grow actual ARPU, enhance subscriber loyalty Leads to higher advertisement revenues  Case in point: Comcast #multinetwork #CI2013
    8. 8. Goals of the Forum Today What is a multi-network solution, and why is it a critical component of your long term revenue growth strategy? What are the technological elements of a multi- network deployment? What are the likely business models and recommended strategies for success? What are the risks and pitfalls to be aware of? The world is a large and diverse place – what strategies make most sense for India? #multinetwork #CI2013
    9. 9. Presentations Implementing Smart Hybrid Networks to Drive Growth Manish Kapoor, Ericsson Enhancing ARPU through Cloud-based Services Ramakrishna Mashetty, Magnaquest Technologies CPE Strategy for Profitable Multi-Screen Services Jim Kiker, iNovo Broadband Addressable Security Strategies for Multi-network Service Delivery Steve Christian, VerimatrixRoundtable Q&A
    10. 10. Thank Youarambhia@frost.comwww.frost.com #multinetwork #CI2013

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