Multi-network, multi-screen video services are now becoming “must have” features on the roadmap of competitive video service operators across the MENA region. With a wealth of multi-lingual content, the region is also a potential flagship for regional or global distribution strategies that expand the base of the regions operators.
The technology and business trade-offs in these strategies, and ultimately the implementation decisions made can provide valuable insight for others currently considering or already planning their multi-network roll-outs.
What does it take to put together a truly innovative and comprehensive solution to extend the reach of your traditional pay TV services?
Hear from experts in their field on the evolving marketplace for video delivery and key technical considerations for launching multi-network and multi-screen services.
Multi-network Solutions in the Real World, CABSAT: Adriana Whiteley, Farncombe
OTT and TVEverywhere –What is Happening?Adriana Menezes WhiteleyHead of Strategy Consultingfarncombe
What We Will Address TodayMulti-network, multi-screen video servicesare now becoming “must have” features…But...What does it take to put together a trulyinnovative and comprehensive solution toextend the reach of your traditional pay TVservices? 2
About Farncombe Our People Our Practices We are specialised in media Strategy and telecommunications Technology Our team combines sector Programme Management knowledge, analytical skills Content Security and technical expertise System Integration Our senior management has practical, executive experience Engineering Services in the industry Test & Certification User experience design Our Clients Broadcasters, Pay-TV & Telecom Operators Silicon and CPE Vendors Middleware & Conditional Access Vendors Content Providers Head End and Multiplex Manufacturers
OTT Video Introduces Complexity The device market for over-the-top video is fragmented, and not controlled by the platform operator Content Owner/ Platform Reception Distribution Aggregator operator Software Hardware Limited number of devices. 1 CA System, 1 Traditional Pay TV Operator middleware provider on each network e.g. e.g. Lovefilm, TV, PC, Warner, BBC etc ISP Android, Netflix, Hulu STB Adobe Multiple Aggregator/ Broadband devices: STBs, Platform provider provider has direct TVs, tablets, has direct relationship with mobiles, PS3, etc Multiple environments/ relationship with client middleware, OS client Player/ DRM controlled by Platform operatorSource: Farncombe 4
Players Have Diverging Interests Providers depend on devices implementing security correctly, and maintaining all device models secure Device manufacturers Sell new hardware Limit costs of updates/ maintenance Use content as competitive differentiation Content Owners OTT Platforms Limit piracy Make content available Monetise release OVER-THE-TOP on multiple devices windows VIDEO with minimum Increase value of long- customisation tail Secure early windows Consumers Want content everywhere and hassle-free – one or no password, centralised customer relationshipsSource: Farncombe
TV Industry is Becoming Polarised Content- focused Free-to-Air Broadcasters < 2011 Pay TV operators Infrastructure focused Horizontal Proprietary devices devicesSource: Farncombe 7
TV Industry is Becoming Polarised Content- focused FTA Broadcasters 2011 Pay TV (Mostly DTH) operators Pay TV operators (Mostly Cable and IPTV) Pay TV Infrastructure operators focused Horizontal Proprietary devices devicesSource: Farncombe 8
Gateways vs. Multi-Network Examples OTT/ Media Gateways Examples Multi-Network Services Source: Farncombe Analysis
Reaching Multiple Devices H.264 Adaptive 1,500 VP8 Kbps WMV 800 Kbps …. …. Which Which Video Which Video Which Bit Device? Player? Format? Rate?Source: Farncombe
How about Long-term Support? 2010 2011Source: Farncombe 12
Challenges for Media Gateways Source Prepare and store Distribute content End-device content content functionality Storage and Security Distribution Physical User Device and DRM interface / mgt. transcoding protocol network experience How to Does content replicate the need encrypting functionality How to or to have DRM of the manage the added? gateway end-device? device? There are technologies Content security is a major which allow third-party Operators want to make issue for home gateway devices to receive operators’ content available to third- solutions offering premium content, but the exact party devices, but retain content over 3rd-party functionality and UI is some control devices determined by the device manufacturerSource: Farncombe 13
Conclusion• Premium, OTT, multi-device content relies on correct implementation and maintenance processes by hardware manufacturers• A fragmented base of devices makes it harder to ensure a secure environment• The problem is not technical – relationships need to be adjusted to the new required chain of trust• Initiatives such as Ultraviolet and TV Everywhere in the US aim to create entities to manage these relationships – but it is still early stages and the business model needs to be proven 14