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Vertic Capabilities

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At Vertic we believe people must be engaged when interacting with a brand. That’s why our solutions allow the user to develop an affinity and an emotional bond with the brand. This means our work changes consumer behavior and in doing so, generates demand for our clients' brands, products and solutions.

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Vertic Capabilities

  1. 1. #WeAreVertic
  2. 2. Global Award Winning Our Mission independent digital advertising agency founded in 2002, with offices in New York, Copenhagen and Singapore & Seattle solutions based on blending core strategic competencies, creative, interaction-design and content to build 360° channel solutions is to build provide industry leaders with interactive solutions to build their brands and create optimal customer experiences across all relevant channels
  3. 3. Energy Transparency Breaking effectively into a new markets segment Positioning Branding Driving business
  4. 4. 28 Brands 34,000 Consumers Big data created the stories Consumer Perception 34% of consumers worldwide perceive the Starbucks brand to be climate-friendly. Improved Perception 74% of consumers would have an improved perception of the Starbucks brand if they knew about the company’s commitment to wind energy. Inclined to Buy 60% of consumers worldwide would be more inclined to buy Starbucks products if they knew about its commitment to energy.
  5. 5. Companies We used LinkedIn for targeting Roles CEO Geography CMO C-Level +31 more Employees Content
  6. 6. Messaging Messaging The combination of a compelling business case, unique content and the opportunity to target a specific audience provided Vertic with the ability to push engaging, customized messages and increase relevancy.
  7. 7. Using profile data to personalize an Interactive Experience Upon click through from LinkedIn, the resulting site experience was dynamically displayed to provide relevance according to the user’s company, industry, segment and role.
  8. 8. “My belief now is that this approach will overhaul the traditional go-to-market. There is a need for a longer and stronger cooperation between sales and marketing to build customer connections through data. Having achieved this goal with Vertic, it has driven me to allocate a third of total marketing budget towards digital customer driven processes such as these.” Results These are the data that you usually see from digital campaigns…. Morten Albæk Marketing Director at Microsoft Press Release: http://bit.ly/1bmUboK 11 million impressions Overall CTR reached 0.08% Highest clickthrough rate of 0.17% 10.680 corporate executives, Employees and key opinion leaders visited Conversion Averaging 7.02 minutes 80% of target key opinion leaders visited the site 30% of top executives in the Target group visited the site + 8 minutes user sessions
  9. 9. The business impact 18 months after the launch, Vestas has signed orders for more than € 150M
  10. 10. Global launch of Office365
  11. 11. Targeting
  12. 12. 25.49% Above LinkedIn industry averages (.07%) - Relevant messaging and targeting produced high banner CTRs. 13
  13. 13. 14
  14. 14. Personalized content
  15. 15. Results “My belief now is that this approach will overhaul the traditional goto-market. There is a need for a longer and stronger cooperation between sales and marketing to build customer connections through data. Having achieved this goal with Vertic, it has driven me to allocate a third of total marketing budget towards digital customer driven processes such as these.” Trine Tirsgaard Marketing Director at Microsoft 10% bounce rates as users coming to the solution were pre-qualified with relevancy compared to software industry averages of 40-50%*. * Optify B2B digital report data. 16.3% Started 30-day trial in leading market. 9.2x the conversion rate from trial to buy compared to office365.com
  16. 16. Thank You
  17. 17. Digital Strategy & Concept LinkedIn Marketing Solutions User Experience Virtual Environments Our service lines Mobile Digital Brand IQ Engagement Platforms Demand Generation

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