Social Media&Business Case Terenure Nov13th1.1

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Presentation for Terernure Enterprise Centre on using social media to drive business

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Social Media&Business Case Terenure Nov13th1.1

  1. 1. Social Media & Business Applications Keith Feighery: Digital Media Strategist
  2. 2. Overview of social media <ul><li>Use of social technologies to: </li></ul><ul><ul><ul><li>Communicate, engage, develop and be part of communities </li></ul></ul></ul><ul><ul><ul><ul><li>Internally and externally for organisations </li></ul></ul></ul></ul><ul><ul><ul><li>Create and share content and information across networks </li></ul></ul></ul><ul><ul><ul><li>Build and extend social networks through interaction </li></ul></ul></ul><ul><ul><ul><li>Listen and participate in discussions, threads and develop ideas and relationships </li></ul></ul></ul><ul><ul><ul><li>Learn from community (crowdsourcing) </li></ul></ul></ul>
  3. 3. Benefits to small business <ul><li>Directly engage with existing and potential customers </li></ul><ul><li>Reduce media spend </li></ul><ul><li>Relative ease of set up and engagement </li></ul><ul><ul><li>Big investment of time </li></ul></ul><ul><li>Freely available tools and utilities </li></ul><ul><ul><li>As well as proprietary third party tools </li></ul></ul><ul><li>Measurable statistics to gauge impact and success (or lack of) </li></ul><ul><ul><li>Facebook Insights, GoogleAnalytics, Twitter Apps, Url Shorteners etc.. </li></ul></ul><ul><li>Social media allows small business to create a presence online that outweighs offline </li></ul>
  4. 4. Associated risks <ul><li>Loss of control of the conversation </li></ul><ul><ul><li>Two way communication </li></ul></ul><ul><ul><li>Openly negative transmissions </li></ul></ul><ul><li>Brands criticised for using social channel as a marketing or PR conduit </li></ul><ul><li>Can be a difficult persona for businesses to adopt </li></ul><ul><ul><li>Reveal a human voice of a corporate identity </li></ul></ul><ul><ul><ul><li>What it is that voice? </li></ul></ul></ul><ul><li>Starting – and then not following through </li></ul><ul><ul><li>Very common as social media is time consuming </li></ul></ul><ul><ul><li>Inevitable criticism </li></ul></ul>
  5. 5. Social Media Landscape
  6. 6. Key Platforms <ul><li>Social Networks </li></ul><ul><ul><li>Facebook, MySpace, Bebo (Main ones in US and Europe) </li></ul></ul><ul><li>Blogging/Micro-Blogging/RSS </li></ul><ul><ul><li>WordPress, TypePad, Twitter, Tumblr, Yammer, GoogleReader </li></ul></ul><ul><li>Video, Audio & Photo sharing </li></ul><ul><ul><li>YouTube, Vimeo, Blip.tv, etc.. </li></ul></ul><ul><ul><li>Flickr, MugShot, Photobucket </li></ul></ul><ul><ul><li>Podcasts & Videocasts </li></ul></ul><ul><li>Profile/Status management </li></ul><ul><ul><li>GoogleProfile, Ping.fm, </li></ul></ul><ul><li>Bookmarks/Tagging/Rating </li></ul><ul><ul><li>Delicious, Sharing and Rating Widgets, StumbleUpon </li></ul></ul><ul><li>Collaboration/Document based Networks </li></ul><ul><ul><li>Wikis, Shared Workspaces, Forums, Commenting Networks, Slideshare.net </li></ul></ul>
  7. 7. Blogs
  8. 8. Twitter
  9. 9. Social Networks
  10. 10. Professional Networking
  11. 11. Video Sites
  12. 12. Photosharing Sites
  13. 13. Bookmarking, Sharing & RSS
  14. 14. Documentation
  15. 15. Aggregators, Status & Profiles
  16. 16. <ul><li>Recent Irish case studies of brands engaging with social media </li></ul>
  17. 17. The Big Switch
  18. 18. Blacknight
  19. 19. Pat The Baker
  20. 20. SandTex – Ireland Deserves Sun
  21. 21. Toyota Ireland
  22. 22. Murphys Ice cream
  23. 23. HairyBaby
  24. 24. Paddy Power
  25. 25. <ul><li>Case studies of brands not listening and managing digital crisis </li></ul>
  26. 26. Domino’s
  27. 27. United Airlines
  28. 28. Marks and Spencers
  29. 29. <ul><li>The Power of Social Media </li></ul>
  30. 30. TSA – Agent took my child (US)
  31. 31. Stuff White People Like
  32. 32. Tube Worker abuses Traveller
  33. 33. Best Job In the World
  34. 34. <ul><li>International case studies of brands engaging with social media </li></ul>
  35. 35. Evian
  36. 36. Volkswagen
  37. 37. American Red Cross
  38. 38. Charmin “Go” Campaign
  39. 39. Zappos
  40. 40. Ford - FiestaMovement
  41. 41. Coca Cola “206 Expedition”
  42. 42. Skittles
  43. 43. Dell
  44. 44. Starbucks
  45. 45. Best Buy
  46. 46. H & M
  47. 47. <ul><li>Thank You </li></ul>

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