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eCommerce Case Studies,[object Object]
eCommerce Case Study,[object Object],Wiltshire Farm ,[object Object]
Case Study: Wiltshire Farm Foods,[object Object]
IBAT-eCommerceCaseStudies
IBAT-eCommerceCaseStudies
IBAT-eCommerceCaseStudies
IBAT-eCommerceCaseStudies
Key Take-Aways,[object Object],Remove Clutter – focus on key goals all the time ,[object Object],	Remove any obstacles,[object Object],Provide lots of visual feedback ,[object Object],Users know that actions have been successful,[object Object],Adhere to affordance rules – make them obvious,[object Object],Big Buttons, Clear Large Links,[object Object],Anticipate and Answer questions upfront ,[object Object],Embed as part of user experience,[object Object],Knit USPs in copy and images of site,[object Object],Emphasise all your differentiators ,[object Object]
Website Optimisation,[object Object],Dynamically Testi key elements of site,[object Object],Test Copy, Calls to Action, Images, Placement,[object Object],The $300,000,000 Button,[object Object],Both Split (A/B) and Multi-Variate Test,[object Object],Google Website Optimiser or Proprietary tools,[object Object],Define and set up conversion points,[object Object],Need to track and measure user actions,[object Object],Clear calls to action significantly augment optimisation goals,[object Object],Don’t force user to think – TELL THEM WHAT TO DO,[object Object]
Test Process,[object Object],[object Object]
A/B Split Testing
Define specific site goals (sale, sign-up etc..)
Test two specific pages (typically high volume landing pages)
Commercial tools (Vertster) or Google Optimiser
Monitor which test is performing better
Use Variable rate or throttle testing to vary the percentage of traffic that gets routed to the various pages
Multi-Variate testing
Enables variable testing of elements within single pages
Different copy text, form layouts and even landing page images and background colours together
Track combinations that achieve predetermined goals,[object Object]
Boden,[object Object]
IBAT-eCommerceCaseStudies
IBAT-eCommerceCaseStudies
IBAT-eCommerceCaseStudies
IBAT-eCommerceCaseStudies
Micks Garage,[object Object]
IBAT-eCommerceCaseStudies
IBAT-eCommerceCaseStudies
IBAT-eCommerceCaseStudies

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