IBAT-B2C-ContentMarketing

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IBAT - Overview of B2C Content Marketing with Case Studies

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IBAT-B2C-ContentMarketing

  1. 1. B2C Content Marketing Programmes Keith Feighery
  2. 2. B2C Content Programmes <ul><li>Provide valuable information, content, entertainment to your prospects and customers </li></ul><ul><li>Create an ongoing conversation with them where possibe </li></ul><ul><li>Address wider customer needs – beyond what your product/service does </li></ul><ul><li>Give them what they want i.e. deals/discounts/extended service, engagement etc.. </li></ul><ul><li>Create awareness of products, services, organisation, people </li></ul><ul><li>Be transparent in terms of customer service, company information etc.. </li></ul><ul><li>Actively seek network effects and customer validations </li></ul>
  3. 3. Business to Consumer Case Studies
  4. 4. GAP
  5. 5. Dazzledust
  6. 6. The Good Mood Food Blog
  7. 7. Kogi BBQ
  8. 8. Hairybaby
  9. 9. Superquinn
  10. 10. BlendTec
  11. 11. YeoValley
  12. 12. Aviva
  13. 13. British Airways
  14. 14. Greater Manchester Police
  15. 15. Pat The Baker
  16. 16. Diet Coke and Mentos
  17. 17. WestCoast Cooler
  18. 18. Jack And Jones
  19. 19. Starbucks
  20. 20. Zappos
  21. 21. Skittles
  22. 22. Best Buy
  23. 23. Mayo Clinic
  24. 24. Dell Case Study
  25. 25. Johnson & Johnson

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