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Online Content Production
Tools and Resources
Facebook
Facebook Tools and Resources
• http://www.facebook.com/pages/ - browse and create facebook pages
• http://www.facebook.com...
Facebook Tools and Resources
• http://www.facebook.com/ShopTabApp?v=wall - shopTabPage –add in products on
facebook and se...
Google Tools
Google Tools
• http://adwords.google.com - google adwords homepage
• https://adwords.google.com/select/Tools - Overview of...
• http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your
business with google local
• www.goog...
• http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website
Optimizer (GWO)
• http://www.conversion-rat...
• https://www.google.com/support/googleanalytics/bin/answer.py?answer=99174 -
Description of Dimensions and Metrics
• http...
Website, Competitor and Keyword Tools
Website Health Check Tool
– http://www.seositecheckup.com/ - SEO health checks for your site
– http://websitegrader.com - ...
• Keyword Tools (Cont)
– http://www.webconfs.com/keyword-density-checker.php - keyword density
– www.wordze.com - keyword ...
• SEO Tool Suites
– http://www.iwebtool.com/tools/ - provides a full suite of SEO tools
– http://www.seocompany.ca/tool/se...
Twitter Tools
• Search and Follow Tools
– www.summize.com - twitter search
– www.search.twitter.com - twitter search
– http://tweepml.or...
• Monitoring – Analysis Tools
– http://twitter.grader.com/ - measures how influential specific twitter users are
– http://...
• Twitter Search
– http://topsy.com/ - a twitter search engine – sees the interent as a stream of
conversations which it a...
Web 2.0 and Online Content Production
Applications
• Screencasts
– SnagIt - http://www.techsmith.com/screen-capture.asp
– Screenr – http://www.screenr.com
– Jing - http://ww...
Firefox Tools
• Twitter Bar – post to twitter from your status bar - https://addons.mozilla.org/en-
US/firefox/addon/4664
• Facebook Too...
• SEO and Web Development Plugins
– SEoBook Firefox Plugin (well known SEO consultant Aaron Wall from SEOBook.com
plugin f...
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7. Griffith-Online-Marketing-Tools-And-Resources

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Griffith College Overview of Online Marketing Tools and Resources

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7. Griffith-Online-Marketing-Tools-And-Resources

  1. 1. Online Content Production Tools and Resources
  2. 2. Facebook
  3. 3. Facebook Tools and Resources • http://www.facebook.com/pages/ - browse and create facebook pages • http://www.facebook.com/advertising/?pages - the official facebook reference/link to create an advertisement • http://www.techipedia.com/2009/create-facebook-page/ - article that goes through creating a customized landing page on facebook • http://developers.facebook.com/plugins - Social Plugins for facebook • http://www.facebook.com/apps/application.php?id=4949752878 - the official static fbml page application required to create a static fbml landing page • http://mashable.com/2010/02/22/build-facebook-landing-page/ - a how to create a static fbml page • http://returnonsubscriber.com/2009/06/18/facebook-page-newsletter-opt-in-box- tutorial/ - how to add in an email newsletter page • http://www.mailchimp.com/blog/subscribe-form-facebook/ - for mailchimp users – how to add in an optin email newsletter tab • http://apps.facebook.com/slideshare/ - slideshare app for facebook • http://apps.facebook.com/videobox/ - YouTube Integration with facebook • http://apps.facebook.com/myflickr - Flickr Integration with Facebook •
  4. 4. Facebook Tools and Resources • http://www.facebook.com/ShopTabApp?v=wall - shopTabPage –add in products on facebook and sell (through paypal) • http://wildfireapp.com/?variation=1 - create facebook promotions and customized landing pages • http://www.allfacebook.com/ - resource dedicated to facebook development • http://wiki.developers.facebook.com - resource for developers creating applications using the fbml language • http://developers.facebook.com/toolbar/ - firefox toolbar for facebook • http://www.facebook.com/apps/application.php?id=3118555174 - advance wall application • http://antaki.ca/bloom/ - facebook photo uploader • http://www.scrapboy.com/en/downloads/ - desktop application for facebook • http://www.amazon.com/FBML-Essentials-Facebook-Language- Fundamentals/dp/0596519184?&tag=pixelopera-20 - amazon reference to a book that goes through the workings of fbml • http://www.insidefacebook.com/ - blog dedicated to facebook • http://www.facebook.com/help/?page=857 - Help page for best practise in Ads
  5. 5. Google Tools
  6. 6. Google Tools • http://adwords.google.com - google adwords homepage • https://adwords.google.com/select/Tools - Overview of Google Adword Tools • adwords.google.com/select/AdTargetingPreviewTool – Google Ad Targetting Tool • adwords.google.com/select/KeywordToolExternal – Offline tool that helps you develop and manage your Keyword programme – available for MAC, Windows • https://adwords.google.com/select/TrafficEstimatorSandbox - estimate adwords traffic • www.google.com/insights/search/# - Tool which enables search term research over time and across geographical regions • http://www.google.com/sktool/ - gives ideas for keywords based on site • https://ads.youtube.com/keyword_tool - Youtube keyword tool (promoted videos) • http://www.googleguide.com/advanced_operators.html For a comprehensive overview of google search visiti http://www.googleguide.com/ • www.google.com/trends - Too to see whats most popular in google search • http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&hl=en - google url builder used to generate urls
  7. 7. • http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US - register your business with google local • www.google.com/webmasters/ - Site which provides resources and analytics pertaining to website configuration, crawlability, errors, etc.. • https://www.google.com/webmasters/tools/home?hl=en - webmaster central – lots of information how to use webmaster and associated information with your site • http://www.youtube.com/googlewebmasterhelp - google webmaster channel • http://www.google.com/sitesearch/ - Local Site Search • http://www.google.com/support/customsearch/bin/topic.py?topic=11503 - support information for Google Site Search • http://www.google.com/local/add/businessCenter - google local business centre • https://www.google.com/accounts/ServiceLoginAuth?service=websiteoptimizer - Goolge Webiste Optimizer Tool – service that manages split testing and multi-variate testing • www.google.com/support/forum/p/websiteoptimizer?hl=en - Support forum for google website optimizer (split testing and multi-variate testing)
  8. 8. • http://www.youtube.com/websiteoptimizer - YouTube Channel for Google Website Optimizer (GWO) • http://www.conversion-rate-experts.com/articles/101-google-website-optimizer-tips/ - Optimisation Tips from Google • www.google.com/support/conversionuniversity/ - lots of tips from google how to increase your conversion rates • http://www.youtube.com/user/Google - Offiical Google Channel on YouTube • http://www.google.com/howgoogleworks/ - simple overview of Google and how its search works (by Matt Cutts) • http://www.google.com/analytics/index.html - Goole Analytics home page • http://analytics.blogspot.com/ - Google analytics blog • http://www.google.com/analytics/product.html - product overview • http://analytics.blogspot.com/2008/11/deeper-look-at-advanced-segmentation.html - creating segments • http://adwords.blogspot.com - official adwords blog • http://adwords.google.com/support/aw/?hl=en - google adword help and support • http://www.google.com/analytics/features.html - google analytics feature set •
  9. 9. • https://www.google.com/support/googleanalytics/bin/answer.py?answer=99174 - Description of Dimensions and Metrics • http://www.youtube.com/watch?v=i2PxyTmaq98&feature=channel - conversion tracking • http://www.youtube.com/watch?v=RIL46ljjKJU&feature=related - integrating GoogleAnalytics and GoogleAdwords
  10. 10. Website, Competitor and Keyword Tools
  11. 11. Website Health Check Tool – http://www.seositecheckup.com/ - SEO health checks for your site – http://websitegrader.com - Site grader tool from Hubspot Competitor Analysis – http://www.spyfu.com/ – www.hitwise.com – www.quantcast.com – www.trellian.com – www.seodigger.com – http://www.spydermate.com Keyword Analysis Tools – https://adwords.google.com/select/KeywordToolExternal - googles keyword generator tool – http://www.google.com/sktool/# - search based keyword tool from google – http://www.google.com/insights/search/# - shows trends in google searches – http://www.wordstream.com/ - Wordstream – http://www.semrush.com/ - SEM Rush – http://www.wordtracker.com/ - Very popular wordtracker tool – http://www.apogee-web-consulting.com/tools/keyword_tool.php – http://advertising.yahoo.com/smallbusiness/ysm - Yahoo inventory – www.keywordtracker.com - keyword analysis
  12. 12. • Keyword Tools (Cont) – http://www.webconfs.com/keyword-density-checker.php - keyword density – www.wordze.com - keyword research tool – http://www.keyworddiscovery.com/ - trellians keyword tools – http://tools.seobook.com/spelling/keywords-typos.cgi - generate typo for your campaign • Back Link Analyser and Link Building Tools – http://www.backlinkwatch.com/index.php - analyses back links for your site – http://www.iwebtool.com/backlink_checker - analyses back links for your site – www.opensiteexplorer.org - part of the seo—moz suite of tools. Looks at incoming links to a site and rates the authority of these from a page and site perspective. – http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp – http://siteexplorer.search.yahoo.com/ - backlink and site analyzer for Yahoo – http://www.popuri.us/ - backlink analyzer tool – http://www.seomoz.org/linkscape - link building and relationship building – http://www.optilinksoftware.com/ - back link analyser – http://www.linkdiagnosis.com/ – http://www.buzzstream.com/ - paid link building and analysis
  13. 13. • SEO Tool Suites – http://www.iwebtool.com/tools/ - provides a full suite of SEO tools – http://www.seocompany.ca/tool/seo-tools.html - Tools plus an index of 136 tools to use – http://www.seochat.com/seo-tools/keyword-suggestions-google/ - tool from SEOchat – http://www.seomoz.com - Excellent suite of seo tools and informative blog – www.interleado.com - seo tool and informative blog – www.seobook.com - SEO book create SEO tools – http://www.seoquake.com/ - firefox plugin – http://www.prchecker.info/ - Page rank checker • SEO Marketing Blogs and Resources – www.searchengineland.com - well known seo blog run by Danny Sullivan – webpronews.com – blog.hubspot.com – inbound marketing and seo tool – seomoz.org/blog – toprankblog.com – seo blog – http://ericmiraglia.com/blog - seo and link analysis blog and tool
  14. 14. Twitter Tools
  15. 15. • Search and Follow Tools – www.summize.com - twitter search – www.search.twitter.com - twitter search – http://tweepml.org/follow/ - enables you to follow lists and people easily – http://twiangulate.com/search/ - excellent for finding new people to search – based on triangulation between various separate users – http://tweepsearch.com/ - search friends and followers – http://backtweets.com - finds tweets that link to your site (as well as url shortened ones) – http://www.twitscoop.com/ - whats topical on twitter • Desktop and Mobile Apps – http://www.seesmic.com - popular twitter client available for most desktop and mobile platforms – http://www.tweetie.com - a popular twitter client for desktop and mobile – http://www.brizzly.com - popular client – monitors keyords, multiple accounts, integrate with facebook – http://oneforty.com/ - site dedicated to sourcing the most popular twitter tools
  16. 16. • Monitoring – Analysis Tools – http://twitter.grader.com/ - measures how influential specific twitter users are – http://www.radian6.com - Radian6 – social media monitoring and engagement tooll – http:www.tweetbeep.com – alert system that notifies you of mentions of keywords – http://twitalyzer.com/ - measures influence, impact, engagement,velocity of retweets, allows you to segment users – http://tweetstats.com/ - gives statistics about specific twitter user – can be useful for analysing relevancy and currency and identify general usage patterns – http://www.objectivemarketer.com - social media marketing tools – multi-channel, multiple users and organisations – analytics, scheduling, landing pages • Special Offers – http://twtqpon.com/ - creating specific coupon codes for your twitter community
  17. 17. • Twitter Search – http://topsy.com/ - a twitter search engine – sees the interent as a stream of conversations which it attempts to parse into meaningful data – http://www.twitradar.com/open/default/index/lang/eng - analyses phrases and displays them in relation to geographic position – http://www.twazzup.com/ - search twitter and insights – http://tweetmeme.com/ - finds what is topical on twitter • Distribution – http://www.twitterfeed.com - allows you to publish RSS feeds to twitter – http://tagal.us/ - a data dictionary of all hashtags 0 users can vote on which ones best represent the topic they refer to • Multi-Media – http://Screenr.com - allows you to capture screencasts and publish and distribute – http://twic.li/ - integrates mulit-media files (audio, video, photos etc..) with your twitter – http://www.twitpic.com – integrates photo files twitter • Managing Conversations and threads – http://tweetchat.com - allows you to focus on specific topics of conversation via hashtags
  18. 18. Web 2.0 and Online Content Production Applications
  19. 19. • Screencasts – SnagIt - http://www.techsmith.com/screen-capture.asp – Screenr – http://www.screenr.com – Jing - http://www.jingproject.com/ – Camstudio - http://camstudio.org/ – Camtasia - http://www.techsmith.com/camtasia.asp – SnapZ pro - http://www.ambrosiasw.com/utilities/snapzprox/ • Online Video Tools – YouTube.com – http://www.youtube.com – Vimeo.com - http://www.vimeo.com – Tubemogul.com (distribution and analysis) – http://www.tubemogul.com – Ustream.tv (allows real time screening and integrated social commentary) – http://ustream.tv - – Zamzar (free online conversion tool)– http://www.zamzar.com – Animoto.com (online slideshow tool – (video, audio, and images) – http://www.animoto.com – Qik (streaming from your phone) – http://www.qik.com – Viddler.com – Viewing and sharing video – http://www.viddler.com – Motionbox.com (Free video sharing and editing) – http://www.motionbox.com – Blip.tv (online video sharing and uploading tool) – http://www.blip.tv •
  20. 20. Firefox Tools
  21. 21. • Twitter Bar – post to twitter from your status bar - https://addons.mozilla.org/en- US/firefox/addon/4664 • Facebook Toolbar - https://addons.mozilla.org/en-US/firefox/addon/3794 • Shareaholic – enables sharing of links, messages and content with a single click - https://addons.mozilla.org/en-US/firefox/addon/5457 • EasyYouTube Video Downloader – Download YouTube videos easily https://addons.mozilla.org/en- US/firefox/addon/10137/developers/roadblock?contribsrc=homepage • Video Download helper (excellent tool to help downloading any video content and format)- http://www.downloadhelper.net/install.php • Download them All – an advanced download tool with more options when downloading files thanb the default - http://www.downthemall.net/ • Delicious – in the cloud bookmark tool- https://addons.mozilla.org/en- US/firefox/addon/3615 • Evernote (web clipper tool – excellent for screengrabs etc.) - https://addons.mozilla.org/en-US/firefox/addon/8381 • Aviary Screen Capture (enables creencapture and editing)- https://addons.mozilla.org/en-US/firefox/addon/11587
  22. 22. • SEO and Web Development Plugins – SEoBook Firefox Plugin (well known SEO consultant Aaron Wall from SEOBook.com plugin for firefox) – http://tools.seobook.com/firefox/seo-for-firefox.html – SEOQuake – Gives indepth link and site analysis of any website https://addons.mozilla.org/en-US/firefox/addon/3036 – Greasemonkey – enables customisation of any website within firefox – needs to be used in conjunction with scripts from userscripts.org (http://userscripts.org/) - https://addons.mozilla.org/en-US/firefox/addon/748 – Firebug – Fantastic tool for web designers and developers - https://addons.mozilla.org/en-US/firefox/addon/1843 – Fireftp – An integrated firefox ftp client - http://fireftp.mozdev.org/

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