5. IBAT-SocialMediaPlatforms-Overview

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IBAT - Diploma in Online Marketing, Sales and Digital Strategy - Overview of Social Media Platforms

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5. IBAT-SocialMediaPlatforms-Overview

  1. 1. Social Media Platforms Keith Feighery
  2. 2. Platforms
  3. 3. Key Platforms for Customers • Social/Professional Networks – Facebook, LinkedIn, MySpace (Main ones in US and Europe) • Blogging/Micro-Blogging/Lifestreaming – Wordpress, Blogger, TypePad, Twitter, Posterous, Tumblr • Video, Audio & Photo sharing – YouTube, Vimeo, Blip etc.. – Flickr, Photobucket, TwitPic, YFrog • Mobile – Foursquare, Facebook, Twitter, Yelp • Bookmarks/Sharing – Delicious, StumbleUpon, Digg, Google Profils
  4. 4. Irish Facebook Pages
  5. 5. Business Pages
  6. 6. Irish Political Parties
  7. 7. Charities & Not for Profit
  8. 8. The Rise of Facebook
  9. 9. • Internet users spend 9.9 percent of their time perusing Facebook compared to 9.6 for Google Sites (YouTube, Gmail, Search, Etc..) • In 2009 Facebook accounted for less than five percent of overall time spent online in the U.S., and today it accounts for 10 percent
  10. 10. Online Shoppers Active Social Media
  11. 11. Numbers of Brands Followed
  12. 12. More Likely To Buy After Liking
  13. 13. Reasons you Liked
  14. 14. Best Time To Engage on Facebook
  15. 15. Breakdown of Conversations
  16. 16. Daily Activity
  17. 17. Per Hour Breakdown of Activity
  18. 18. Highest Vs Lowest Activity
  19. 19. Twitter
  20. 20. Twitter • Excellent B2B and B2C networking tool • Great potential for building relationships – Directly with customers – Good examples Beaut.ie, Blacknight.ie, kogibbq • Good listening tool – What is being said about you and most importantly are you hearing it? • Easy to engage with customers – Reach out to them and resolve issues and improve service to them – Opportunity to convey a personal dimension rather than marketing speak • Has become mainstream over 2009/2010 – 1400% growth over past 12 months
  21. 21. Twitter Clients
  22. 22. Big Biz
  23. 23. Small Biz
  24. 24. Journalists
  25. 25. Useful Small Biz Resources
  26. 26. Blogging
  27. 27. Blogging • Effective way of building community and improving SEO • Common Blogging Platforms – WordPress, Type Pad, Bloggers, Blogspot • Excellent way of engaging with readers – Inform followers what is of interest to you • Can use an informal style – Show human face of organisation • Participate in wider conversations – Leave comments, interact, generate interest, etc.. • Search Engines – Love regularly updated content
  28. 28. Blogs
  29. 29. Blogs
  30. 30. Blogging Tips • Connect to your most important keywords. – Important for Search Engine Optimisation • Grow the number of influential referral sites. – Critical to get authoritative inbound links to your site • Don’t forget the outbound links. – Be generous with links to other blogs and websites and others will return the favor and build your traffic for you. • Understand the location of your audience. – Comparing the geographical distribution of your blog to your company’s website should give you a sense of whether your blog is hitting with the same areas of the world as your website. It could also reveal potential new areas of focus for your salespeople. • Measure endurance. – Measure return visitor and length of time spent on site
  31. 31. Blogging Tips cont. • Find and nurture your VIPs. – Make sure you respond to key people – thos who subsribe and comment • Use Twitter for blog PR. – If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly. • Use URL shorteners to gauge subject interest. – UseURL shortener like bit.ly within a Tweet, you can track how many people click on the content link you offer in your tweets. • Build cross-referencing across social media tools. – No social media tool is an island. All tools should cross-reference each other – don’t necessarily re-publish the same content on each platform • Embed and measure calls to action. If we can get people to a landing page, we should. –
  32. 32. Review Sites
  33. 33. Yelp
  34. 34. Photosites
  35. 35. Photosharing Sites
  36. 36. Video Sites YouTube, Vimeo, Blip.tv
  37. 37. Video Sites • Very useful marketing tool – Old Spice, Tippex, Blendtec etc.. – User-generated content • Run competitions for customers to build content (see Pat The Baker example) • Best Job in the World etc.. • Extending digital footprint and brand-building purposes – Create engaging content, tag videos with keywords and distribute on a wide network – Post all content and video blogs on your website and distribute on free video sharing sites
  38. 38. Video Sites
  39. 39. LinkedIn
  40. 40. Professional Networking
  41. 41. Social Bookmarking, RSS and Sharing
  42. 42. Social Bookmarking & RSS • Add Bookmark Buttons to sites – Sociable, AddThis, Share are widely used • Link all social profiles from website – Twitter, Facebook, FriendFeed, GetSatisfaction.com, YouTube, MySpace, Bebo, Slideshare.net etc. • Ensure that RSS is enabled – Feedburner, GoogleReader, MyYahoo, NetVibes • Add rating and individual bookmark buttons – Digg, Technorati, Reddit, StumbleUpon, Delicious • Yahoo Pipes – RSS and Lifestream aggregator
  43. 43. Bookmarking, Sharing & RSS
  44. 44. Mobile Apps
  45. 45. Mobile PhotoApps

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