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360 Photo, Video, and Product by Kieran Farr

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Kieran Farr, Senior Director of Business Development at Brightcove, presents his expert insights into where businesses are making money with 360 degree photos and video today and in the future. He explains the differences between Virtual Reality (VR), Augmented Reality (AR) and 360 Video and Photos.

Today, 360 photos and videos is the best way to build a VR or AR business. The files fit into existing production workflows.

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360 Photo, Video, and Product by Kieran Farr

  1. 1. 360º Photo, Video and Product 1 Kieran Farr kfarr@brightcove.com September 28, 2016 Video Product Meetup at Brightcove SF
  2. 2. 2 What is the agenda for today? • 7:00 pm: First talk: How to Integrate 360 Video/VR/AR Into Your Product, Kieran Farr, Brightcove • 7:30 pm: Second talk: Better 360 Image Navigation Online, Christian Claus, Holobuilder • 8:00 pm: Break • 8:15 pm: Third talk and demo: RICOH THETA and Drones, Eddie Codel, eddie.com INTRODUCTION
  3. 3. 3 Who are you? Why are you here? Put your hands up! - Product - Dev - Marketing - Sales - Ops - Hiring? - Looking for work? - Learning? INTRODUCTION
  4. 4. 4 Who am I? Why am I here? - Video geek, from production hardware to software dev - Took over meetup from Patrick - Want to focus on learning new trends and provide networking opportunity INTRODUCTION
  5. 5. 5 What am I talking about today? - Is 360º photo and video ready for mainstream products? If yes, how? AGENDA - Market – Where is $$$ being made today? - Use cases – How is it used? - Technical – What is possible? - How – How to integrate 360 appropriately for different user personas? - Advantage – How can you be ahead of the early competition? - What’s Next – Where to go from here? INTRODUCTION
  6. 6. 6 Is it VR or 360º? Colloquially when Joe Blow says “VR” it is a loose term: • Virtual Reality (Desktop HMD) > Hardcore geeks say this is the only VR definition • Cardboard / Mobile Experience • 360 Video and Photos • Augmented Reality Why focus on 360º photo and video now? Why not VR? • 360º is the “best bang for the buck” • Fits existing production and file format workflows • Precursor to more advanced virtual reality technology (photogrammetry) • (IAB Report on Virtual Reality Adoption) MARKET
  7. 7. 7 Where is 360º $$$ being made today? A B C MARKET
  8. 8. 8 Where is 360º $$$ being made today? Architecture Building Construction Real Estate MARKET
  9. 9. 9 Where is 360º $$$ being made tomorrow? Learning (Corporate) Medical Travel Live / Realtime Comms* Entertainment MARKET
  10. 10. 10 Is the market big enough? Production - Consumer sub $500 on market NOW >> Ricoh Theta S, Samsung Gear360, LG 360 - Prosumer over $500 NOW >> Nokia, Kodak - A dozen more products announced or in pre-order Consumer - 70 Million VR-Enabled Smartphones Projected To Ship THIS YEAR 2016 - 9 Million HMD shipments estimated THIS YEAR 2016: 6 Million PlayStation VR, Oculus Rift 700k, and HTC Vive 2.3 Million MARKET
  11. 11. 11 Is the market big enough? Production - Consumer sub $500 on market NOW >> Ricoh Theta S, Samsung Gear360, LG 360 - Prosumer over $500 NOW >> Nokia, Kodak - A dozen more products announced or in pre-order Consumer - 70 Million VR-Enabled Smartphones Projected To Ship THIS YEAR 2016 - 9 Million HMD shipments estimated THIS YEAR 2016: 6 Million PlayStation VR, Oculus Rift 700k, and HTC Vive 2.3 Million MARKET
  12. 12. 12 What products exist today? PRODUCT - http://www.sliver.tv/ - Video game streaming - http://istaging.co/en/ - Interior design - https://www.pie.video/ - 360º social content sharing - http://patientvr.co.uk/ - Medical training - http://landing.holobuilder.com/construction - Construction
  13. 13. 13 What are the user stories? Who are the personas? PRODUCT - As a semi-technical user, I want to be able to quickly and easily post 360º photo or video content within the application workflow to accomplish (x) (y) and (z) - As a non-technical user, I want to see a 360º video or photo on any device that integrates with application workflow for use case (x) (y) and (z)
  14. 14. 14 Two separate flows: PRODUCT 2) VIEWING1) POSTING
  15. 15. 15 POSTING: PRODUCT - OK / MVP: Standard blocking upload file - BETTER: Upload + App Metadata - BEST: Interactive upload experience (https://www.pie.video/upload) > “distract” user from the long upload times
  16. 16. 16 VIEWING: PRODUCT - SO MANY OPTIONS - This is where the art is. This depends on your specific application. - OK / MVP: Vanilla pan-and-scan 360º - BETTER: Mobile device support - BEST: VR HMD support - BESTER: Integrate application specific workflow in viewing experience
  17. 17. 17 What is possible? - “Apps” – Native applications for Mobile and PC (using Unity and Unreal) - “Web” – Using web to deliver experience TECHNICAL
  18. 18. 18 What is possible? - “Apps” – Native applications for Mobile and PC (using Unity and Unreal) >> SHORT TERM WINNER - “Web” – Using web to deliver experience >> LONG TERM WINNER TECHNICAL
  19. 19. 19 Why focus on Web for VR and 360º delivery? - Widest device support - Write once, run everywhere - Capability coming very soon - Excellent prototyping for beginners TECHNICAL
  20. 20. 20 WebVR – Why is this important? - Been in development for years - Finally coming to fruition, confirmed on: Chrome, Firefox, Samsung GearVR, IE Edge - Supported devices: GearVR, Oculus Rift, HTC Vive, Google Cardboard (iOS and Android), PC / Mac (manual controls) TECHNICAL
  21. 21. 21 WebVR – What is it? A-Frame.io Three.js WebGL + WebVR Browser Computer / Device HMD TECHNICAL
  22. 22. 22 WebVR – Mozilla A-Frame is AWESOME TECHNICAL
  23. 23. 23 WebVR – Mozilla A-Frame is AWESOME TECHNICAL <a-scene> <a-sky src="puydesancy.jpg" rotation="0 -130 0"></a-sky> </a-scene> Demo Link: https://aframe.io/examples/showcase/sky/ Source: https://github.com/aframevr/aframe/blob/master/examples/boilerplate/panorama/index.html
  24. 24. 24 How to be a step ahead? - Navigation and UI/UX (next speaker) - Go a step ahead and integrate capture from your app! - 360º analytics - Live / realtime broadcasting CLOSING
  25. 25. 25 Now what? - LEARN (resources) https://aframe.io/ http://theta360.guide/ - CONNECT (Slack: webvr, aframevr, piecreators; Reddit) - EXPERIMENT (try it out) - SHARE (future meetup) CLOSING

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