Interactive Communication Project 2010


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Each project described here is an outcome of a nearly
4 week long design exercise on understanding the
context of energy conservation, interactive installations,
prototyping (with arduino, fiducial, flash, hacking toys)
as well as exercises such as team building.

The ideas showcased here are generated during
“Interactive Communication Project” led by
Asst. Prof. Keyur Sorathia, Dept. of Design, IIT Guwahati.

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Interactive Communication Project 2010

  1. 1. Interaction Communication Project:Energy Conservation & Interaction DesignAn interactive installation to create awareness on energy efficiency and conservation Department of Design (DoD), Indian Institute of Technology - Guwahati (IITG)
  2. 2. Context ObjectiveWith the growth of economy, the demand for energy has grown The main objective of the project is to design an interactivesubstantially. Further, the high level of energy intensity in some installation to create awareness on energy efficiency andof the sectors is a matter of concern. India is presently the conservation that can work as a standalone communicativesixth-greatest electricity generating country and accounts for element as well as an integrated part of a larger exhibition.about 4% of the worlds total annual electricity generation.India is also currently ranked sixth in annual electricity The projects will be focused on showcasing different waysconsumption, accounting for about 3.5% of the worlds total of energy conservation, use of energy efficient appliances etc.annual electricity consumption. in an interactive way. The showcased information should be in the context of energy usage at home. As the installation will have toIn such a scenario efficient use of energy resources and their reach the widest possible group of people overcoming severalconservation assume tremendous significance and are essential barriers, interaction modalities will have to be chosen carefullyfor curtailment of wasteful consumption and sustainable and needs to be an engaging & playful interaction. The installationdevelopment. should not only be engaging for visitors, but also should showcase the information relevant to the home context.There are significant amount of effort happening by Ministry ofPower, Government of India including several activities & events Also, the installation should be designed in such a way that it canlike Bachat Lamp Yojana, National educational and awareness be carried to different place and can be a part of a larger exhibitionprograms, state level painting competitions in schools, later on.conferences, training programs and many more. KeywordsIn addition to these efforts, there is an essential need of Energy conservationdeveloping a system that can reach to larger audience Interactive installationovercoming the barrier such as illiteracy, age group, distance Awarenessetc. and can reach to any village/town/city of India. Engaging & Playful Standalone Prototyping Tangible interfaces
  3. 3. ProjectsEach project described here is an outcome of a nearly4 week long design exercise on understanding thecontext of energy conservation, interactive installations,prototyping (with arduino, fiducial, flash, hacking toys)as well as exercises such as team building.The ideas showcased here are generated during“Interactive Communication Project” led byAsst. Prof. Keyur Sorathia, Dept. of Design, IIT Guwahati.A special thanks to all the students, supporting staffand very special thanks to people who make opensource prototyping tools.
  4. 4. I-WILL revolves around a space that engages the user in completing thepuzzle which results in the completion of a relevant message aboutenergy conservation. The installation uses a combination of fixed wordsthat are imprinted on a big white wall and the projection of the dynamicphrases which together gives rise to resolutions.In a way installation made the user promise that he would act wisely withenergy henceforth. It also gives user a token of appreciation in the form of aprinted poster having his own image forming the “I” instead of silhoutteof the Harshal Verma, Jasmeet Sethi, Rohit Sharma, Shamik Ray
  5. 5. “Flowing Light” shows a subtle connection between saving energy andsaving water. It attempts to communicate softly the message ofconserving power. The tap in the concept plays a very important role as itconnects with the behavioral aspect of the user.The degree of closing the tap from leaking controls the amount of lightleaking out of the container. This is visually depicted on the facade of thecontainer using panels of LEDs behind a translucent Aditya Bandi, Shobhan Shah & Jagriti kumar
  6. 6. The designed concept is an interactive installation encouraging usage ofday light source in home context. It attempts to spread the message byconstructing a sun metaphor (to represent day light source) and a scaleddown house metaphor with a normal home lighting. A rotating mechanism,representing hours of a day, advices day light source usage during particularhours of the day. By rotating the mechanism on day hours (such as morning7am to 5pm), it gradually switches off the home light and lets the sun lightenter the house, which conveys a message of using renewable sources duringday Vinaykumar, Rishabh Gupta, Pushpinder Hooda & Himanshu Borah
  7. 7. “Dancing Puppet” is conceptualized on the theme of standby power. Wewaste a lot of energy by not switching off the tv, VCR, shutting down the PCetc. Puppet of dancing dog is used as a metaphor of electrical appliances.Pressing “ON” makes the dog dance in full motion, while pressing “OFF”stops the dog dancing. But, while pressing “standby”, dog still dances in alazy motion representing electricity consumption.Dancing puppet conveys a message of standby power in fun and playful Anuraj Dadhich, Ankita Gautam, Jitendra Mehra & Sandeep Supal
  8. 8. Department of Design (DoD),Indian Institute of Technology - Guwahati (IITG)Guwahati - 781039T: +91-361-2582500Fax: +91-361-2690 762E: