Doing Research

1,479 views

Published on

This presentation showcases different kinds of research, research to be done when started with a project, several hints and points to be mentioned before conducting research.

Note: Presentation contents are based on my understanding and experience. It is made for design students for their understanding.

Published in: Design

Doing Research

  1. 1. Doing Research
  2. 2. <ul><li>Primary Research </li></ul><ul><li>Secondary Research </li></ul>Kinds of Research
  3. 3. <ul><li>Primary research involves contextual study </li></ul><ul><li>It involves interacting with actual users, understanding their behavior, gathering </li></ul><ul><li>insights and inspiration from the context </li></ul><ul><li>It helps us understand the real problems and issues from the target audience </li></ul><ul><li>Medium: Contextual studies, ethnography research, user studies </li></ul>Primary Research
  4. 4. <ul><li>It involves finding all kinds of projects, case studies and research happened </li></ul><ul><li>and happening on the same subject </li></ul><ul><li>This research is done through the material available to public, through which </li></ul><ul><li>we collect the data done previously on the same subject </li></ul><ul><li>Medium: internet, research papers and educational websites </li></ul>Secondary Research
  5. 5. <ul><li>Qualitative research </li></ul><ul><li>Quantitative Research </li></ul>Kinds of Primary Research
  6. 6. <ul><li>In-depth understanding of the context and its users </li></ul><ul><li>Less number of users </li></ul><ul><li>Detailed interview, observation and feedback </li></ul><ul><li>It is conducted in users’ actual context/field </li></ul><ul><li>Gathers more information about the context and users </li></ul>Qualitative Method
  7. 7. <ul><li>More number of users </li></ul><ul><li>It is used to reach at some conclusion of particular topic </li></ul><ul><li>Not necessary to conduct in users’ context </li></ul><ul><li>User surveys, questionnaire, emails, telephonic conversation can be used to </li></ul><ul><li>conduct Quantitative Methods </li></ul>Quantitative Method
  8. 8. Qualitative Research Deeper understanding – user studies, contextual inquiry
  9. 9. Qualitative Research Deeper understanding – user studies, contextual inquiry Learning context, habits, rituals, priorities, process and behavior
  10. 10. We are culturally different Qualitative Research Deeper understanding – user studies, contextual inquiry
  11. 11. We are culturally different Behaviors can be culturally different. Observing them can help us avoid mistakes and build familiar interactions Qualitative Research Deeper understanding – user studies, contextual inquiry
  12. 12. We are creative!! Qualitative Research Deeper understanding – user studies, contextual inquiry
  13. 13. We are creative!! We fulfill our desires with what we have!! Qualitative Research Deeper understanding – user studies, contextual inquiry
  14. 14. Go to users’ context Qualitative Research Deeper understanding – user studies, contextual inquiry
  15. 15. Behave as a student Qualitative Research Deeper understanding – user studies, contextual inquiry
  16. 16. Talk to them Qualitative Research Deeper understanding – user studies, contextual inquiry
  17. 17. Talk to them, but in their language Qualitative Research Deeper understanding – user studies, contextual inquiry
  18. 18. Watch, listen and Observe Qualitative Research Deeper understanding – user studies, contextual inquiry
  19. 19. Understand behavior, practices, schedule and THEM Watch, listen and Observe Qualitative Research Deeper understanding – user studies, contextual inquiry
  20. 20. Understand their likes and dislikes Understand behavior, practices, schedule and THEM Watch, listen and Observe Qualitative Research Deeper understanding – user studies, contextual inquiry
  21. 21. Collect stories, inspiration & eventually insights from users Understand their likes and dislikes Understand behavior, practices, schedule and THEM Watch, listen and Observe Qualitative Research Deeper understanding – user studies, contextual inquiry
  22. 22. Walk into users’ shoe Collect stories, inspiration & eventually insights from users Understand their likes and dislikes Understand behavior, practices, schedule and THEM Watch, listen and Observe Qualitative Research Deeper understanding – user studies, contextual inquiry
  23. 23. Observation can sharpen our awareness of how people respond to particular environment, arrangement and elements Qualitative Research Deeper understanding – user studies, contextual inquiry
  24. 24. People adapt to the environment & surroundings and behave accordingly Qualitative Research Deeper understanding – user studies, contextual inquiry
  25. 25. People adapt to the environment & surroundings and behave accordingly These behavior may have subtle cues and design opportunities Qualitative Research Deeper understanding – user studies, contextual inquiry
  26. 26. Ask questions to yourself Source: human centered design toolkit Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry
  27. 27. <ul><li>Why has someone placed this object here? </li></ul>Source: human centered design toolkit Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry
  28. 28. <ul><li>Why has someone placed this object here? </li></ul><ul><li>Why have people gathered here? </li></ul>Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry Source: human centered design toolkit
  29. 29. <ul><li>Why has someone placed this object here? </li></ul><ul><li>Why have people gathered here? </li></ul><ul><li>Why people avoid being here? </li></ul>Source: human centered design toolkit Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry
  30. 30. <ul><li>Why has someone placed this object here? </li></ul><ul><li>Why have people gathered here? </li></ul><ul><li>Why people avoid being here? </li></ul><ul><li>What is it, that encourages them to do so? </li></ul>Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry
  31. 31. Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry <ul><li>Why has someone placed this object here? </li></ul><ul><li>Why have people gathered here? </li></ul><ul><li>Why people avoid being here? </li></ul><ul><li>What is it, that encourages them to do so? </li></ul><ul><li>What makes people to believe this? </li></ul>
  32. 32. Points to remember while conducting research
  33. 33. Take permission from users’ to conduct the interview Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry
  34. 34. Don’t conduct interviews in group Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry
  35. 35. Don’t let other influence user’s opinion Don’t conduct interviews in group Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry
  36. 36. 2-3 researchers to conduct interview Don’t conduct interviews in group Don’t let other influence user’s opinion Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry
  37. 37. Understand relationship between people, products, places and environment Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry
  38. 38. Document every step of your research Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry
  39. 39. Take video, audio and notes Qualitative Research – Curiosity to context Deeper understanding – user studies, contextual inquiry
  40. 40. These studies help us understand people’s need in given context and hence the opportunities of design
  41. 41. Gather pivotal insights and inspiration
  42. 42. Analysis and Interpretations Understanding and analyzing the research Analysis and Interpretations become a significant source of insights and inspirations
  43. 43. Identify needs Gather pivotal insights and inspiration
  44. 44. Concrete needs found in research are transformed into high level insights Identify needs Gather pivotal insights and inspiration
  45. 45. Prioritize gather insights and needs Concrete needs found in research are transformed into high level insights Identify needs Gather pivotal insights and inspiration
  46. 46. Prof. Keyur Sorathia, Dept. of Design, Indian Institute of Technology - Guwahati

×