Dashing Through Black Friday: Tips to Prepare Your Retail Website for Peak Performance

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Concerned that your retail website may not stand up to the stress of heavy holiday/seasonal traffic? This webinar explores how to prepare for success by preventing outages and site abandonment through careful web load testing and optimization.

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Dashing Through Black Friday: Tips to Prepare Your Retail Website for Peak Performance

  1. 1. Dashing Through Black FridayTips to Prepare Your Retail Site for Peak PerformanceKeynote Global Testing Services
  2. 2. About Today’s Presentation and Our SpeakersAgenda Dave Karow Dave Karow is a Senior Product Manager for Internet 1. Lessons from 2010 Test and Measurement at Keynote Systems. Dave leads the online community for the Keynote Internet Testing 2. Why Web Load Testing Environment (KITE) where his training videos and blogs support thousands of Web development and testing users. Prior to Keynote Systems, Dave held Product 3. The Cloud Management Positions at BMC Software, Marimba, and Remedy Corporation. 4. Best Practices Donald Foss 5. Q&A Donald Foss has 15 years of Operations experience and 10 years of Performance Testing experience. He designed the original load testing cluster management system for Velogic, a start-up company acquired byHousekeeping Keynote Systems in 2000. At Keynote, Donald manages the consulting team responsible for delivering Keynote Session length: 50 minutes Global Testing Services, which does load-testing and Submit questions at any time performance tuning work for companies with heavily trafficked Web sites. Recording will be made available – watch your email for instructions Aaron Rudger Twitter hashtag: #keyndashing Aaron Rudger leads evangelism and advocacy for Keynote’s Web Performance and Load Testing solutions. He has more than 15 years of experience in the CRM, IT Management, and eCommerce industries.© 2011 Keynote Systems, Inc. 2
  3. 3. The Good News & the Bad NewsOnline Retail Revenue 2010 Total Online Holiday Retail Sales Growth ‘09 -> ’10: 12%© 2011 Keynote Systems, Inc. 3
  4. 4. The Good News & the Bad NewsOnline Retail Performance 2010 Weekly Average Website Response (seconds) 18 17 16 15 14 13 12 11 10 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 (11/8) (11/15) (11/22) (11/29) (12/6) (12/13) (12/20) (12/27) (1/3) Keynote U.S. Retail Electronics Index© 2011 Keynote Systems, Inc. 4
  5. 5. What is a Real Web Load Test Anyways? Environment Amount of load Customer scenarios and paths Performance metrics and objectives Other dimensions?© 2011 Keynote Systems, Inc. 5
  6. 6. The Real Cost of Outages and AbandonmentLost Value Analysis Revenue$700,000 Sweet Spot$600,000$500,000$400,000$300,000$200,000$100,000 $0 50,000 100,000 150,000 200,000 Realized Revenue / hr Lost Revenue / hr You must model abandonment in order to determine the cost of poor performance.© 2011 Keynote Systems, Inc. 6
  7. 7. The Real Cost of Outages and AbandonmentQuantifying Abandonment Dollars Lost from Abandonment Per Top Retail Categories by Average Order Size 1,000 Orders Product category Avg order size 1 Error 2 Errors 3 Errors Computer Hardware $584.47 $140,273 $450,042 $578,625 Event & Movie Tickets $121.60 $29,184 $93,632 $120,384 Automotive $119.23 $28,615 $91,807 $118,038 Office Supplies $102.47 $24,593 $78,902 $101,445 Consumer Electronics $99.12 $23,789 $76,322 $98,129 Child/Baby Care $86.13 $20,671 $66,320 $85,269 Sporting Goods & Outdoor Activities $74.15 $17,796 $57,096 $73,409 Home & Garden $69.99 $16,798 $53,892 $69,290 Shoes & Athletic Footwear $53.14 $12,754 $40,918 $52,609 Flowers, Greetings, & Specialty Gifts $51.61 $12,386 $39,740 $51,094 Computer Software $46.76 $11,222 $36,005 $46,292 Jewelry & Watches $46.62 $11,189 $35,897 $46,154 Health/Wellness/Beauty $45.94 $11,026 $35,374 $45,481 Apparel & Accessories $44.68 $10,723 $34,404 $44,233 Toys, Games & Hobbies $40.41 $9,698 $31,116 $40,006 Source:Nielsen//NetRatings© 2011 Keynote Systems, Inc. 7
  8. 8. The Cloud Changes EverythingOr Does It? Site Demand Elastic Capacity© 2011 Keynote Systems, Inc. 8
  9. 9. Web Load Testing Best PracticesStart Early Load Testing is an iterative process – it takes time Use testing tools that model your site accurately Tests should take into consideration:  Familiarity with your site: New users act differently than returning users  Returning users may have objects in local cache  User Latency Tolerance: Some user are more tolerant of performance problems than others.  Users may retry up to 3 times  User Tenacity: Some shoppers are more determined than others  Access connection speed: Your users are on different connection speeds (dial-up, DSL, cable, T1) Test after major releases and infrastructure changes It’s now September. How many load tests have you run so far this year?© 2011 Keynote Systems, Inc. 9
  10. 10. Web Load Testing Best PracticesUse the Right Tools for the Job Test from multiple geographically disperse areas Test using well managed systems Test multiple profiles – no fixed pause times Test using realistic models that resemble your web logs – no straight lines© 2011 Keynote Systems, Inc. 10
  11. 11. Web Load Testing Best PracticesDevelop a Playbook A playbook lists all activities before, during and after the test  Turn off/delay back up jobs  Turn off/delay search indexing  Turn off/delay batch processes The playbook may evolve. Don’t be afraid to change it. Most importantly, follow it.© 2011 Keynote Systems, Inc. 11
  12. 12. Questions?Please submit your questions at this time.Follow-up items• All participants in today’s webinar qualify for a free web load test trial!• Visit the Keynote Online Retailer Survival Guide: www.keynote.com/retailer• Subscribe to the Web Performance Watch blog: blogs.keynote.com/the_watch© 2011 Keynote Systems, Inc. 12

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