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Tweet during this session @KeyLimeInteract #KLIevents
So you think you can moderate?
Andrew Schall
Principal Researcher & ...
Tweet during this session @KeyLimeInteract #KLIevents
v
Andrew Schall
Principal Researcher, Key Lime Interactive
Past Pres...
Tweet during this session @KeyLimeInteract #KLIevents
• What kind of a moderator are you?
• Understand what makes a good m...
Tweet during this session @KeyLimeInteract #KLIeventsTweet during this session @KeyLimeInteract #KLIevents
So…are you a
go...
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Most people thi...
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The spectrum of moderator personalities
Robotic Animated
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Attributes of a good moderator
• Friendly (but not too friendly)
• O...
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How to be a goo...
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Remember that participants…
• Are often nervous
• Feel as though the...
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Explain and encourage think aloud
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Keep Quiet
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Observe
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Ask
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Reducing bias
Don’t let the participant know
what you are thinking
•...
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What to do when a participant…
• Asks you a question about the task
...
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Participant Persona Watch List
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The Mute
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The Talker
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The Designer
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The Naysayer
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Mr./Ms. Positive
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Let’s see them ...
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Which persona w...
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Which persona w...
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Q & A
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Andrew Schall
Principal User Researcher
Key Lime Interactive
andrew@...
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WEBINAR: So You Think You Can Moderate? Techniques to Enhance Your Moderating Skills

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Being an effective moderator is one of the most important skills a user experience researcher can master. Being a good moderator is more than reading from a test script, it involves all of the complex social interactions and self-awareness that is a core part of human-to-human interaction. It is extremely easy to impose our views and alter the behavior patterns of a participant. It takes time to perfect moderating skills and requires regular input from even the more experienced researchers. Constructive critiquing is a useful and productive way to get feedback and help to refine those skills.

Review our webinar presentation to learn the do's and don'ts of moderating qualitative user research sessions. Common mistakes such as leading a participant, questions about when it is and is not ok to interrupt a participant, and how to effectively probe, will be addressed.

This interactive presentation will demonstrate moderating techniques and the five key personas developed by our Principal Researcher that reflect some of the most challenging types of participants to work with.

Whether you are a seasoned moderator or a first-timer, this session is for you.

What will attendees gain from this webinar?

- A way to self-assess your current moderation skills
- Understand five commonly encountered participant personas and how to get the most from these types of individuals

Watch the full webinar here: https://youtu.be/e-Ek0CuM2Us

Published in: Technology
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WEBINAR: So You Think You Can Moderate? Techniques to Enhance Your Moderating Skills

  1. 1. Tweet during this session @KeyLimeInteract #KLIevents So you think you can moderate? Andrew Schall Principal Researcher & Director Key Lime Interactive Techniques to enhance your moderating skills
  2. 2. Tweet during this session @KeyLimeInteract #KLIevents v Andrew Schall Principal Researcher, Key Lime Interactive Past President, User Experience Professionals Association, Washington DC Co-author, Eye Tracking in User Experience Design Presenter, UXPA, IxDA, HCII Conferences/Events
  3. 3. Tweet during this session @KeyLimeInteract #KLIevents • What kind of a moderator are you? • Understand what makes a good moderator • Participant persona watch list • Moderation in action In this presentation:
  4. 4. Tweet during this session @KeyLimeInteract #KLIeventsTweet during this session @KeyLimeInteract #KLIevents So…are you a good moderator?
  5. 5. Tweet during this session @KeyLimeInteract #KLIeventsTweet during this session @KeyLimeInteract #KLIevents Most people think that they are good moderators (This is typically not the case)
  6. 6. Tweet during this session @KeyLimeInteract #KLIevents The spectrum of moderator personalities Robotic Animated
  7. 7. Tweet during this session @KeyLimeInteract #KLIevents Attributes of a good moderator • Friendly (but not too friendly) • Objective • Open-minded • Curious • Flexible • Deals well with ambiguity
  8. 8. Tweet during this session @KeyLimeInteract #KLIeventsTweet during this session @KeyLimeInteract #KLIevents How to be a good moderator Do’s & Don’ts
  9. 9. Tweet during this session @KeyLimeInteract #KLIevents Remember that participants… • Are often nervous • Feel as though they are being tested • Are on their best behavior • Have more patience • Usually want to please you (Experimenter Effect) • Want to succeed
  10. 10. Tweet during this session @KeyLimeInteract #KLIevents Explain and encourage think aloud
  11. 11. Tweet during this session @KeyLimeInteract #KLIevents Keep Quiet
  12. 12. Tweet during this session @KeyLimeInteract #KLIevents Observe
  13. 13. Tweet during this session @KeyLimeInteract #KLIevents Ask
  14. 14. Tweet during this session @KeyLimeInteract #KLIevents Reducing bias Don’t let the participant know what you are thinking • Watch your verbal language • Watch your body language • Embody neutrality
  15. 15. Tweet during this session @KeyLimeInteract #KLIevents What to do when a participant… • Asks you a question about the task • Looks frustrated/confused/grunts/sighs • Does the wrong thing • Does the right thing • Asks for your opinion • Asks you if they got the task right
  16. 16. Tweet during this session @KeyLimeInteract #KLIevents Participant Persona Watch List
  17. 17. Tweet during this session @KeyLimeInteract #KLIevents The Mute
  18. 18. Tweet during this session @KeyLimeInteract #KLIevents The Talker
  19. 19. Tweet during this session @KeyLimeInteract #KLIevents The Designer
  20. 20. Tweet during this session @KeyLimeInteract #KLIevents The Naysayer
  21. 21. Tweet during this session @KeyLimeInteract #KLIevents Mr./Ms. Positive
  22. 22. Tweet during this session @KeyLimeInteract #KLIeventsTweet during this session @KeyLimeInteract #KLIevents Let’s see them in action!
  23. 23. Tweet during this session @KeyLimeInteract #KLIeventsTweet during this session @KeyLimeInteract #KLIevents Which persona was that?
  24. 24. Tweet during this session @KeyLimeInteract #KLIeventsTweet during this session @KeyLimeInteract #KLIevents Which persona was that?
  25. 25. Tweet during this session @KeyLimeInteract #KLIeventsTweet during this session @KeyLimeInteract #KLIevents Q & A
  26. 26. Tweet during this session @KeyLimeInteract #KLIevents Andrew Schall Principal User Researcher Key Lime Interactive andrew@keylimeinteractive.com

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