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GJ 128                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    VIVAMSTEL 3
                                                                                                                                                     QUALIFY                                                                                                                                                                                                                                                                                                                                                                                                          CONCEPT
NUMBER 3 RULES IN AMSTEL 3!
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       spaces


VIVAmstel 3 is the new healthy neighbourhood to
live in Amsterdam. Like an organism, it will develop
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               people



gradually and smartly reach its maturity.
                                                                                                                                                                                                                  play                                                    wellness                                                                                                                                     assistance




All the needed cards are given in the hands of the                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      activities                                                                                                                   collective
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     activities
stakeholders to start working efficiently together.                                                                                                                                                                               sport
                                                                                                                                                                                                                                                                                                                                                                                                                      comfort
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   DIVERSE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               street life
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             participation


                                                                                                                                                              walk & cycle
The timestrip shows a realistic evolution of                                                                                                                                                                                                                                                                                                                CARING                                                                                                                                                                                                                                                                                                                                                                                                       structure
                                                                                                                                                                                                                                                               AC T I V E                                                                                                                                                                                                                                                                                                                                                                         SOCIAL
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        & borders

the neighbourhood until 2040.
                                                                                                                                                                                GREEN                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                human scale
                                                                                                                                                 nature                                                                                                                   The
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        n ei

                                                                                                                                                                                                                                                                             healthyterda
                                                                                                                                                                                                            open air
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      g h bo

                CENTRATE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                u r ho                                                                                                        TAMEABLE

            CON                                                                1. ACTIVATE THE CENT
                                                                                                       RE
                                                                                                                                                                                 biological
                                                                                                                                                                                                                                                                                  ams
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     of

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            xxx                         m
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               od                                                                                                                            landmarks
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              & corners



                                                                                                      ating the
                                                                               by marking and anim
                                                                                                        s.
                                                                               centre and its satellite
                                                                                                                                                                                                                                                                                                                                                         ACCESSIBLE                                                                                                                                                                                                                                                                                                    INTEGRATED
                                                                               2. GENERATE BLOCKS
                                                                                                     to create
                                                                               with colourful fences
                                                                               productive yards.
                                                                                                                                                                                                                                                                                                                                 also for smal                                                                                                                                                       C H A R AC T E R
                                      1                                                                                                                                                          also for small
                                                                                                                                                                                                 events                                                                                                                          transports l                                                                                                                                                                                                                                                           ISTIC
                                             2                                  3. USE THE BORDERS
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Amstelland &
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           parks
                                                                                as a relax and wild
                                                     3                          show-case, protectin
                                                                                                     g                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 green hills &
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       streets names
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    AMC &
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    health comp
                                                                                                      d.
                                                                                against noise and win                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           an             ies


                                                                                                                                                                                                                       also for small
                                                                                                                                                                                                                       wallets = spac
                                                                                                                                                                                                                                      es
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             Arena &
                                                                                                                                                                                                                                                                                                                                                                                                        sport & health                                                                                                                                                                                                                                                                                                       sport compan
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ie    s
                                                                                                                                 A vision with                                                                                                                                                                                                                                                                         sponsors
                                                                                                                                                                                                                                                                                                                                                                                                                & ambassador
                                                                                                                                                              3
                                                                                                                                                                                                                                                                                                                                                                                                                              s
                                                                                                                                                            complement                                                                                                                                                                                                                                                                                                                                                                                                          attrac
                                    evelop
                                                                                                                                                                                                                                                                       tive fenc
                                                                                                                                 One of the to                                   ary themes to
               oncentric areas to dthe activity in the centre to create a
                                                                                                                                                                                                                                                                  & common ya es
                                                                                                                                               ols is to find
             3c                                                                                                                  identity that
                                                                                                                                               will attract nea concept to give the dis                  create a uniq                                                         rds

                                       entrate first
             It is important to conc banity in the area. Once it is so, it is poss
                                                                                   ible to                                                                    w residents, e            tr
                                                                                                                                                                             ntrepreneursict new life. By looking at
                                                                                                                                                                                                                               ue district
                                     ur                                                                                                                                                    , investors an                th
             sense of density and ion to the yards and borders.                                                                                                                                           d visitors. VIV e local assets and empo
                                 lisat                                                                                                                                                                                    Amstel 3 is Th            w
             expand the revita                                                                                                                                                                                                           e Healthy Ne ering the stakeholders, it



                                                                                                                                                          WORKSHOPS
                                                                                                                                                                                                                                                     ighbourhood                   is
                                                                                                                                                                                                                                                                   to live in Amst possible to develop an
                                                                                                                                                                                                                                                                                      erdam.              authentic



                                                                                         SUSTAIN
          PROCESS                                                                         value
                                                                                          area




                                                                                                                    to create
                                                                                                                                                                                 to set
                                                                                                                                                                                the bases
                                                                                                                                                                                                                                                                 to insure
                                                                                                                                                                                                                                                               sustainability                                                                                                                                                                                                                                                                                                                                                                                          ACC ELERATE
                                                                                                                   an impact




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           tou s,
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              & catalogs
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                                                                                                                                                                                     PER
                                                                                                   wins
                                                                                                                                           TE                                3.PROS                                                                neighbourhood




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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          & m nagem                                                                                                                                                  ing g
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                   nd ketin
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                                                                                                  IVA




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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               long term
                                                                                              CT




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         €




                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       ure
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               n

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                                                                                                    flows
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            ID




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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               Com
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            e
                                                                                                ground floors                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    Shu                                                                   la
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    &p




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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      ce
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Di prov

                                                                                               facilities                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              tte                                                      s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            Pot




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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     ict
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          rs
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                 Im




    KICK-OFF
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                          ity
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                             un




                                                                                                      2015                2020                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Sun screens                                 SUPER-                         Paint
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     m




                                                                                                                                                          2030                                                                                                                                                                                                                                   time                                                                                                                                                                                                                                                                                          & parasols                                 STRUCTURES
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         m




                                                                                                                                                                                            2040
                                                                                   3 overlapping phases to                                                                                                                                                                                                  2050
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Co




                                                                                   To increase the value of
                                                                                                                                            re
                                                                                                                                ach sustainability                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                    ws
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       €€                La
                                                                                   ping phases. The first phthe district fast and mak
                                                                                                                                      e                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           indo                                                 & s ndm
                                                                                                             ase is essential, we use it interesting to lessees to take part in the proc                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        )w                                                                        ign ark
                                                                                                                                      the LQC method (Lighter                           es
                                                                                                                                                                , Quicker and Cheaper) s, we develop the area in 3 overlap-                                                                                                                                                                                                                                                                                                                                                                                                                                                                   op                                  s                                          ag s



                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         Plat
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               ht
                                                                                                                                                                                         to make quick wins.                                                                                                                                                                                                                                                                                                                                                                                                                                                               (Sh                                                                                                 e
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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                Ro



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                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ad                                                                                                              Kiosks




                                                                                                                                                      TOGETHER
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                s


                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               &c  s
     COOPERATE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        Bal

                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  arp
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      bow conies &                                                                                                                                                                  Water
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      e
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                         wind


                                                                                                                                                CAPIT                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                  ts
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              ows
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              INFRA-

                                                                                                                                                                               ALIZE
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              STRUCTURES


                                                                    Non-profit parties                                                                                                                                                                                         1. USE CU
                                                                                                                                                                                                                                                                                           RR                                                                                                                                                                                                                                                                                             Energ
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                y                                                                                                              €€€                        Spac
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              e pla
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                                                                                                                                                                                                                                                                               The curre ENT VISITORS                                                                                                                                                                                                                                                                                                                                                                                                                                                            g
                                                                                                                                                                                                                                                                                          nt
                                                                                                                                                                                                                                                                              and the in 22.000 workers o                                                                                                                                                                                                                                                                                                                              al
                                                                       sponsors &                                                                                                                                                                                             neighbo
                                                                                                                                                                                                                                                                                          habitant
                                                                                                                                                                                                                                                                                                   s
                                                                                                                                                                                                                                                                                                              f the area                                                                                                                                                                                                                                                                                                             nt n
                                                                                          foundations &                                                                                                                                                                                urhoods from the adjacen                                                                                                                                                                                                                                                                                                                     e ig
                                                                      ambassadors                                                                                                                                                                                                                                      t                                                                                                                                                                                                                                                                                                          nm des
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      Fa




                                                                                           associations                                                                                                                                                                      (sport)fa           use the s
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                       Sanit




                                                                                                                                                                                                                                                                                                           uccessfu
                                                                                                                                                                                                                                                                                       cilities.                                                                                                                                                                                                                                                                                                                              iro
Europan 2011 Amstel III
Europan 2011 Amstel III

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Europan 2011 Amstel III

  • 1. GJ 128 VIVAMSTEL 3 QUALIFY CONCEPT NUMBER 3 RULES IN AMSTEL 3! spaces VIVAmstel 3 is the new healthy neighbourhood to live in Amsterdam. Like an organism, it will develop people gradually and smartly reach its maturity. play wellness assistance All the needed cards are given in the hands of the activities collective activities stakeholders to start working efficiently together. sport comfort DIVERSE street life participation walk & cycle The timestrip shows a realistic evolution of CARING structure AC T I V E SOCIAL & borders the neighbourhood until 2040. GREEN human scale nature The n ei healthyterda open air g h bo CENTRATE u r ho TAMEABLE CON 1. ACTIVATE THE CENT RE biological ams of xxx m od landmarks & corners ating the by marking and anim s. centre and its satellite ACCESSIBLE INTEGRATED 2. GENERATE BLOCKS to create with colourful fences productive yards. also for smal C H A R AC T E R 1 also for small events transports l ISTIC 2 3. USE THE BORDERS Amstelland & parks as a relax and wild 3 show-case, protectin g green hills & streets names AMC & health comp d. against noise and win an ies also for small wallets = spac es Arena & sport & health sport compan ie s A vision with sponsors & ambassador 3 s complement attrac evelop tive fenc One of the to ary themes to oncentric areas to dthe activity in the centre to create a & common ya es ols is to find 3c identity that will attract nea concept to give the dis create a uniq rds entrate first It is important to conc banity in the area. Once it is so, it is poss ible to w residents, e tr ntrepreneursict new life. By looking at ue district ur , investors an th sense of density and ion to the yards and borders. d visitors. VIV e local assets and empo lisat Amstel 3 is Th w expand the revita e Healthy Ne ering the stakeholders, it WORKSHOPS ighbourhood is to live in Amst possible to develop an erdam. authentic SUSTAIN PROCESS value area to create to set the bases to insure sustainability ACC ELERATE an impact tou s, & catalogs Strategies ls & arket rs Quick PER wins TE 3.PROS neighbourhood fes nts , m RA infrastructures ENE systems Ma & m nagem ing g buildings 2.G tiva nd ketin networks Eve on ito ent smart grid co-creation rin Bra ar &m working groups fund & investment g s agenda events Organisation TE centre & bloks INTER- Structural plans IVA housing stakeholders STRUCTURES long term CT € ure people 1.A money nit on Visi activities fur n = C ent flows mo Fe ID et Com spaces nts str em n e ground floors Shu la &p Str ce Di prov facilities tte s Pot s ict rs Im KICK-OFF ity un 2015 2020 Sun screens SUPER- Paint m 2030 time & parasols STRUCTURES m 2040 3 overlapping phases to 2050 Co To increase the value of re ach sustainability ws €€ La ping phases. The first phthe district fast and mak e indo & s ndm ase is essential, we use it interesting to lessees to take part in the proc )w ign ark the LQC method (Lighter es , Quicker and Cheaper) s, we develop the area in 3 overlap- op s ag s Plat ht to make quick wins. (Sh e Lig Ro form ad Kiosks TOGETHER s &c s COOPERATE Bal arp bow conies & Water e wind CAPIT ts ows INFRA- ALIZE STRUCTURES Non-profit parties 1. USE CU RR Energ y €€€ Spac e pla nnin The curre ENT VISITORS g nt and the in 22.000 workers o al sponsors & neighbo habitant s f the area nt n foundations & urhoods from the adjacen e ig ambassadors t nm des Fa associations (sport)fa use the s Sanit uccessfu cilities. iro