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Augmented Reality: Is It Real?
Should We Care?
Kevin Cheng




                                 TM
OMGWTFAR?!1!!
A Hefty Heaping




                  TM
@k
#ixdar
What is AR?
“
In 1992, Tom Caudell coined the term
augmented reality when he was working at
Boeing on a project to make it easier to
a...
“
Augmented reality (AR) is a term for a live direct
or indirect view of a physical real-world
environment whose elements ...
Virtual Reality is not
 Augmented Reality
AR in Hollywood
AR in Hollywood
Your Reality Has Already
      Been Augmented
Marker Based AR
Marker Based AR
Location Based Mobile AR
Augmented
Reality
Enhanced
Reality
Enhanced
Context
Enhanced
Meaning
Enhanced
Experiences
Delightful
Experiences
Why Now?
Mobile Technology Advancements
Mobile Technology Advancements
‣   Camera
Mobile Technology Advancements
‣   Camera
‣   Reasonable Internet Connectivity
    (insert AT&T joke)
Mobile Technology Advancements
‣   Camera
‣   Reasonable Internet Connectivity
    (insert AT&T joke)


‣   GPS
Mobile Technology Advancements
‣   Camera
‣   Reasonable Internet Connectivity
    (insert AT&T joke)


‣   GPS
‣   Compass
Mobile Technology Advancements
‣   Camera
‣   Reasonable Internet Connectivity
    (insert AT&T joke)


‣   GPS
‣   Compas...
What’s it for?
Art
Art: N Building
Previewing: LEGO
Previewing: LEGO
Location
 Search:
   Layar
Entertainment: Topps
Entertainment: Topps
Games: ARhrrr
Games: ARhrrr
Simulation: USPS
Simulation: USPS
Challenges
Lack of Design Patterns
Privacy Issues:
“BurglAR”
“
“People don’t necessarily want to walk around
the world holding cell-phone screens in front of

           ”
their faces...
GPS Isn’t Totally Accurate
Technology Isn’t There Yet
‣   Image recognition
‣   Processing on mobile
‣   RFID proliferation
It can be useful…
Sampling Products:
  Cosmetic Mirror
Findability: Car Finder
Translation: Nokia Prototype
Using Image Recognition: TAT
Using Image Recognition: TAT
Training:
BMW
Training:
BMW
Looking Ahead
“
The market for mobile augmented reality (AR)
services is expected to reach $732   million
by 2014.
           ”
Juniper ...
“
The annual number of mobile downloads
featuring augmented reality (AR) content is
expected to rise from less than 1 mill...
Smartphones
are becoming
more
common
The Technology Will Be
More Ubiquitous
Google Goggles
Google Goggles
We’re hardly in the game
Questions?
 Follow me at
 twitter.com/k

 My (non-AR) book
 seewhatimean.org

 Slides + links will be at
 bit.ly/omgwtfar
...
References
‣   Nearest Tube: http://www.youtube.com/watch?v=U2uH-jrsSxs
‣   ARGH: http://arghgame.com
‣   AR Marker Demos:...
Augmented Reality: What is it and should I care?
Augmented Reality: What is it and should I care?
Augmented Reality: What is it and should I care?
Augmented Reality: What is it and should I care?
Augmented Reality: What is it and should I care?
Augmented Reality: What is it and should I care?
Augmented Reality: What is it and should I care?
Augmented Reality: What is it and should I care?
Augmented Reality: What is it and should I care?
Augmented Reality: What is it and should I care?
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Augmented Reality: What is it and should I care?

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Augmented Reality: What is it and should I care?

  1. 1. Augmented Reality: Is It Real? Should We Care? Kevin Cheng TM
  2. 2. OMGWTFAR?!1!! A Hefty Heaping TM
  3. 3. @k #ixdar
  4. 4. What is AR?
  5. 5. “ In 1992, Tom Caudell coined the term augmented reality when he was working at Boeing on a project to make it easier to assemble large bundles of electric wire for ” aircraft on the factory floor. Business Week
  6. 6. “ Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality Wikipedia ”
  7. 7. Virtual Reality is not Augmented Reality
  8. 8. AR in Hollywood
  9. 9. AR in Hollywood
  10. 10. Your Reality Has Already Been Augmented
  11. 11. Marker Based AR
  12. 12. Marker Based AR
  13. 13. Location Based Mobile AR
  14. 14. Augmented Reality
  15. 15. Enhanced Reality
  16. 16. Enhanced Context
  17. 17. Enhanced Meaning
  18. 18. Enhanced Experiences
  19. 19. Delightful Experiences
  20. 20. Why Now?
  21. 21. Mobile Technology Advancements
  22. 22. Mobile Technology Advancements ‣ Camera
  23. 23. Mobile Technology Advancements ‣ Camera ‣ Reasonable Internet Connectivity (insert AT&T joke)
  24. 24. Mobile Technology Advancements ‣ Camera ‣ Reasonable Internet Connectivity (insert AT&T joke) ‣ GPS
  25. 25. Mobile Technology Advancements ‣ Camera ‣ Reasonable Internet Connectivity (insert AT&T joke) ‣ GPS ‣ Compass
  26. 26. Mobile Technology Advancements ‣ Camera ‣ Reasonable Internet Connectivity (insert AT&T joke) ‣ GPS ‣ Compass ‣ Accelerometer
  27. 27. What’s it for?
  28. 28. Art Art: N Building
  29. 29. Previewing: LEGO
  30. 30. Previewing: LEGO
  31. 31. Location Search: Layar
  32. 32. Entertainment: Topps
  33. 33. Entertainment: Topps
  34. 34. Games: ARhrrr
  35. 35. Games: ARhrrr
  36. 36. Simulation: USPS
  37. 37. Simulation: USPS
  38. 38. Challenges
  39. 39. Lack of Design Patterns
  40. 40. Privacy Issues: “BurglAR”
  41. 41. “ “People don’t necessarily want to walk around the world holding cell-phone screens in front of ” their faces.” CNN
  42. 42. GPS Isn’t Totally Accurate
  43. 43. Technology Isn’t There Yet ‣ Image recognition ‣ Processing on mobile ‣ RFID proliferation
  44. 44. It can be useful…
  45. 45. Sampling Products: Cosmetic Mirror
  46. 46. Findability: Car Finder
  47. 47. Translation: Nokia Prototype
  48. 48. Using Image Recognition: TAT
  49. 49. Using Image Recognition: TAT
  50. 50. Training: BMW
  51. 51. Training: BMW
  52. 52. Looking Ahead
  53. 53. “ The market for mobile augmented reality (AR) services is expected to reach $732 million by 2014. ” Juniper Research
  54. 54. “ The annual number of mobile downloads featuring augmented reality (AR) content is expected to rise from less than 1 million in 2009 to more than 400 million by 2014. ” Juniper Research
  55. 55. Smartphones are becoming more common
  56. 56. The Technology Will Be More Ubiquitous
  57. 57. Google Goggles
  58. 58. Google Goggles
  59. 59. We’re hardly in the game
  60. 60. Questions? Follow me at twitter.com/k My (non-AR) book seewhatimean.org Slides + links will be at bit.ly/omgwtfar We’re hiring (mostly engineers) twitter.com/jobs TM
  61. 61. References ‣ Nearest Tube: http://www.youtube.com/watch?v=U2uH-jrsSxs ‣ ARGH: http://arghgame.com ‣ AR Marker Demos: http://www.boffswana.com/news/?p=392 and http://www.youtube.com/watch? v=heem8VKxxsE ‣ Yelp Monocle: http://mashable.com/2009/08/27/yelp-augmented-reality/ ‣ RJDJ.me: http://rjdj.me/ ‣ N Building: http://vimeo.com/8468513 ‣ LEGO: http://www.youtube.com/watch?v=8UxWkZtUKaI ‣ Layar: http://layar.com/ ‣ Topps: http://www.youtube.com/watch?v=I7jm-AsY0lU ‣ ARhrrrr: http://www.youtube.com/watch?v=cNu4CluFOcw ‣ USPS: http://www.youtube.com/watch?v=WpS3LeCiCtc ‣ AR Browsers Innovation and Best Practices: http://www.augmentedplanet.com/2010/02/augmented-reality- browsers-innovation-best-practices/ ‣ The Case Against AR: http://www.augmentedplanet.com/2010/01/the-case-against-augmented-reality/ ‣ Cosmetic Mirror: http://www.japantrends.com/augmented-reality-cosmetic-mirror-in-tokyo/ ‣ Car Finder: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=335295621&mt=8&ign- mpt=uo%3D6 ‣ Nokia Working on Augmented Reality Language Translation: http://www.intomobile.com/2009/10/09/nokia-working- on-augmented-reality-language-translation-via-ocr-character-recognition.html ‣ TAT Augmented ID: http://www.youtube.com/watch?v=tb0pMeg1UN0 ‣ BMW Augmented Reality: http://www.youtube.com/watch?v=P9KPJlA5yds ‣ Juniper Research: http://www.juniperresearch.com/shop/viewpressrelease.php?id=197&pr=171 ‣ Android Surges Among Handset Purchasers: http://www.emarketer.com/Article.aspx?R=1007462 ‣ Contact Lens: http://singularityhub.com/2009/10/15/augmented-reality-could-be-coming-to-your-contact-lens/ ‣ Google Goggles: http://www.youtube.com/watch?v=Hhgfz0zPmH4 ‣ Google Trends on AR: http://www.google.com/trends?q=augmented+reality

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