Enterprise 2.0 Adoption Models.


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An outline of various models that can be used to launch Enterprise 2.0 -- and some caveats.

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Enterprise 2.0 Adoption Models.

  1. 1. Adoption Models for Enterprise 2.0 In Black and White
  2. 2. There are at least three (3) different models for Enterprise 2.0 adoption
  3. 3. Generally, only two (2) are talked about
  4. 4. The Standard Model Hierarchical Top-down Information flow Generally considered a “forced-on” approach, in which, organizational controls manage the introduction
  5. 5. Bottoms up, Grass roots model. In which, a good idea is typically spread through the efforts of a single early adopter. Desired by most practitioners. And, the most talked about….
  6. 6. <ul><li>The grass roots model is often called the emergence model. </li></ul>
  7. 7. <ul><li>Let’s call it the single initiation point model </li></ul><ul><li>“ SIP model” </li></ul>Arises from a single point
  8. 8. <ul><li>Now….. since “a good idea has many fathers” </li></ul>
  9. 9. <ul><li>Solutions can arise from many locations </li></ul>
  10. 10. <ul><li>Creating a “MIP model” of adoption </li></ul>
  11. 11. The Multiple Initiation Point (MIP) Model Bottom up, Grass roots, informational flow. In which, similar ideas are spawned simultaneously across a wide audience
  12. 12. What can happen in a MIP Model? A dispersed global unit can have the idea Individual divisional units or units with less capable communication skills can come up with the same idea, in isolation.
  13. 13. <ul><li>If a MIP model is left unchecked, it can lead to </li></ul>
  14. 14. A dispersed global unit can have the idea Individual divisional units or units with less favorable communication skills can come up with the idea. Siloing Competing solutions, information segmentation, confusion Which solution is the “right” one? ? ? ? ?
  15. 15. <ul><li>History shows that the MIP model contributes to problems in collaboration software installations that end up as “messy”/“file share only” solutions. </li></ul>
  16. 16. <ul><li>Which model would most likely occur at your company? </li></ul>
  17. 17. A MIP model requires some controls or guidance to succeed. Growth needs to be coordinated.
  18. 18. <ul><li>So, there are at least three(3) different models for Enterprise 2.0 adoption </li></ul><ul><li>Standard </li></ul><ul><li>Single Initiation Point </li></ul><ul><li>Multiple Initiation Point </li></ul>
  19. 19. <ul><li>If you expect growth to occur as a result of an organically arising SIP model, </li></ul>
  20. 20. <ul><li>And, </li></ul><ul><li>You don’t at least plan to respond to a MIP scenario </li></ul>
  21. 21. <ul><li>Then, </li></ul><ul><li>Your execution strategy is in jeopdary. </li></ul>
  22. 22. <ul><li>For a more detailed explanation and insight into the changing nature of Knowledge Management, visit my blog at http://kevinshea.typepad.com/ </li></ul><ul><li>Other item in my In Black and White series. </li></ul><ul><li>Enterprise2.0: a Simple Explanation in Black and White </li></ul><ul><li>http://kevinshea.typepad.com/kevin_shea_process_collab/2008/06/enterprise-20-a.html </li></ul><ul><li>Knowledge Management in Black and White </li></ul><ul><li>http://www.slideshare.net/kevinshea/knowledge-management-in-black-and-white/ </li></ul>