Harness the Power of Twitter for Real Estate Pros


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This presentation is the first in a series of classes designed to introduce real estate agents to the power of social media and how to effectively leverage Twitter, Facebook, Google+ and all other social media platforms.

This one deals specifically with Twitter beginning with how to set up your profile to increase engagement and goes on to cover the basics of what "engagement" means and what good content really is... and maybe more importantly, what good content is NOT.

These classes are hosted by Heritage Home Loans as lunch and learn sessions every Tuesday in Spokane Valley, WA. The classes are given by myself, Kevin Ray, and Laura Willson of Peacock Virtual Solutions http://peacockvirtualsolutions.com

The audio to these presentations is recorded and available as part of the Agent Accelerator program email me at kevin@virtualpeacock.com for more information.

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Harness the Power of Twitter for Real Estate Pros

  1. 1. Twitter for Real Estate Agents
  2. 2. Hi! Kevin Ray Laura Willson
  3. 3. Today’s Topic : Twitter Profile Setup Profile Info @ .@ # Engagement Personal vs Business Twitter Apps Examples
  4. 4. Your Profile... Engagement starts with your profile!
  5. 5. It’s Called “SOCIAL” Media...
  6. 6. It’s About Conversation... It’s about conversation
  7. 7. What is good content..... •The @ApplewayToyota Wheel of Gastrointestinal Misfortune. •A drunken Roomba with severe to moderate emotional problems.
  8. 8. @ .@ and #..... @ This is a reply. A reply goes back to the person and the only people who can see it are people who follow both. .@ This is a mention. It will be seen by everyone who follows you. # This is a hashtag. It will create topics or subjects and make them searchable by a hyperlink
  9. 9. How do I find people to follow?
  10. 10. I’m busy. I don’t have time to sit on Twitter all day.....
  11. 11. Look for opportunities for killer engagement
  12. 12. “I’m busy. I don’t have time to sit on Twitter all day…..” Here’s why……
  13. 13. Tweet Smarter... Not Harder SEARCH! Setup searches for keywords and periodically check the feed and respond as appropriate.
  14. 14. Tweet Smarter... Not Harder How search provides opportunity for organic conversation and engagement
  15. 15. Tweet Smarter... Not Harder SCHEDULE! You can schedule tweets in advance. This is especially good for sharing blog posts and/or other specific content.
  16. 16. Tweet Smarter... Not Harder LISTS! Setup lists of users such as Real Estate, Spokane. Then, same as the searches, check back periodically and see if there is anything to reply to.
  17. 17. Tweet Smarter... Not Harder
  18. 18. Tweet Smarter... Not Harder http://mashable.com/2013/03/26/tweetdeck-alternatives/