ProtectingYour Images on theWeb andTracking
Down Infringement by Kevin Mullett

ProtectingYour Images on theWeb andTracking
Down Infringement kevinmullett.com twitter.com/kmullett facebook.com/kevinmullett linkedin.com/in/kevinmullett justgoogle“kevin mullett”

If you choose to make
an image visible, you have negated the absolute ability to make it unable to be copied. @kmullett // #StopTheif

// sometimesit’sfunny… @kmullett // #StopTheif
Controlling images is a bit of a misnomer Snapchat is supposed to allow limited viewing based on a user set time. Snapgrab is Snapchat Kriptonite.

No, disabling right click, view
source, and print screen tricks are not going to save your images. @kmullett // #StopTheif

// howmighttheystill grabit? If you
are displaying it, there is almost always a way to grab it. If by no other means than another camera. @kmullett // #StopTheif

// think youbeatthem? They can
just copy the screen… @kmullett // #StopTheif $ …or take a picture of it.

// typesof copyright(andimplications!) @kmullett //
#StopTheif » public domain » creative commons » fair use » exceptions » stock royalty-free rights managed I’m not a lawyer, but my Spidey sense is tingling!

// copyright: whocanyoutrust? @kmullett //
#StopTheif Mr. X didn’t create the image, so he cannot set rights.

// whoreallyownsthisimage? @kmullett // #StopTheif
A TinEye search quickly shows there is an issue.

// checkingthevalidityof copyrightclaim @kmullett //
#StopTheif It’s on me to check!

// ExchangeableImageFileFormat- EXIF @kmullett //
#StopTheif Originally created by (Japan Electronics and Information Technology Industries Association) The current specification, EXIF 2.2, was released April 2002. Notable data includes: » Copyright » Author » Lat/Long (gps) » Time/Date » Camera make

// metadata viewingmethods& tools @kmullett
// #StopTheif What’s behind the digital curtain?

// whatcanwefindout? @kmullett // #StopTheif
Pretty much anything and everything…

// EXIF canbeviewedbymanyofflinetools @kmullett //
#StopTheif How it shows up is dependent on the platform and software.

// EXIF viewer for android
@kmullett // #StopTheif You must have the image on your device.

// settingEXIFfor your camera… @kmullett
// #StopTheif Settings are camera dependent and may require a pc.

// xmpfrominsideof Photoshop @kmullett //
#StopTheif Import based on job types

// Inter. PressTelecommunicationsCouncil @kmullett //
#StopTheif

// for medical professionals @kmullett
// #StopTheif

// other waystoaddmetadata @kmullett //
#StopTheif Add authors

// badnews, toolsfor scrubbingmetadata @kmullett
// #StopTheif Renaming or copying will not get rid of the meta data, but this will.

// thereareevenmobileEXIFerasers @kmullett // #StopTheif
Tools like this make it so people can remove metadata.

Obviously, you don’t lose your
copyright when someone or some service strips the EXIF metadata out, but it does make it difficult to identify. @kmullett // #StopTheif

With licensing, sub-licensing, and agreeing
to TOS, you grant rights to others, but do not lose your copyright, but I’m not a lawyer. @kmullett // #StopTheif

// practical reasonsfor metadata stripping
@kmullett // #StopTheif Each software package may handle metadata preservation automatically or provide options.

// whereyousharematters Who respects your
EXIF metadata and who does not? File names are often changed as well. @kmullett // #StopTheif Respect No respect

// uniquewaystoshare Add data on
top of your photos @kmullett // #StopTheif

// watermarkingtechniques @kmullett // #StopTheif
What might go wrong here?

// toomuch? @kmullett // #StopTheif
Well that should fix their wagon, but…

// watermarkingimagesinPicasa @kmullett // #StopTheif
Google Picasa can automatically add watermarks when you upload. Well, this isn’t likely to help.

// cloud/webimagerytools Photoshop is not
required… @kmullett // #StopTheif

// automaticallywatermarkinwordpress A paid Wordpress
plug-in @kmullett // #StopTheif » Set text » Use an image » Watermark new & previously uploaded images » re-samples for quality

// youcanwatermarkonthego For Android and
iOS (many to choose from) @kmullett // #StopTheif

// imagery– andevenmore We are
not even considering things like Google Chrome extensions and Adobe AIR. @kmullett // #StopTheif

// imagematchingsearchtools @kmullett // #StopTheif
Copies, look alikes, derivatives… WARNING! For searching anime, manga, game images, etc. NSFW! If you saved it A full path to the image

// imagematchingsearchtools @kmullett // #StopTheif
Must be an image, not a URL Limited results Options

// GoogleImagesSearchbyimage @kmullett // #StopTheif
Drag, upload, or point to the url of an image to search for similar images, larger sizes, and other sites that display it.

// wherecanI getthatimage? @kmullett //
#StopTheif Which stock agency did this come from?

// testitononeof your favoriteblogs @kmullett
// #StopTheif Click the extension or right click and select…

// namingyour images Use intelligent
naming conventions to catch lazy thieves. » xxxx-km.jpg » xxxx-13z15z05.jpg » xxxx_by_thx1138.jpg @kmullett // #StopTheif

// preparefor posting Be prepared.
Be efficient. » Titles » Description » Keywords and tags » Links to supporting info » Names of subject » Location/GEO » Equipment @kmullett // #StopTheif

// usingGoogleoperators @kmullett // #StopTheif
» allintitle: » allintext: » allinurl: trees » red filetype:jpg » trees site:facebook.com » "by kevin mullett"

#SMX Toronto Set alerts for:
your name, usernames, subject names, product/service names, brand name, and possibly misspellings. @kmullett // #StopTheif // usealertstowatchfor uses& mentions

// onceyouknowwherethey’vebeenused @kmullett // #StopTheif
» site:whois.domaintools.com/ “who infringed?” » What else is on this server? » Gone, but not really? Now let’s go looking for WHO is using them.

// discovered, documented, tracked, removed
@kmullett // #StopTheif

// you’vedecideditreallyisa problem thoughts on
taking action » stop, wait, consider your action carefully » when is it time to pick up the phone to make contact » copyright the work » contact an attorney » contact the hosting provider/ISP (abuse@) » contact the social network it appears on (report/flag) » get professional ORM/SERM/SEO/SM help @kmullett // #StopTheif

// DMCA– Digital MillenniumCopyrightAct play
google’s game for removal? » google accounts — Me on the Web (if your name/brand is used, but only if on a porn site. why?) » google help — Have you found webspam? » google help — Removing Content From Google » google help — DMCA – Google AdSense » bing — Notice of Infringement @kmullett // #StopTheif

// Doug’strick, brilliantinit’ssimplicity » buy
a stock photo to place on the page (my mega list of agencies) » report them to the stock agency for infringement @kmullett // #StopTheif

If you really want to
manage the potential for misuse of your images, you must be proactive, not just reactive. @kmullett // #StopTheif

// theimageusecovenant Thou shalt not
simply do a Google search, to find ones images, nor right clicketh on an image one likes and call it a day. In Search of Stock Photography My 49 Stock Photography Sites Mega List @kmullett // #StopTheif

Ask me about what I
do at Cirrus ABS and the SMBFW. me search “Kevin Mullett” bit.ly/aboutKM @kmullett Joe Shoemaker – untitled pic of me