Net Neutrality Is About Ones and Zeros - IPFW 2015

Kevin Mullett
Kevin MullettDirector of Product Development / SEO / Social Media Consultant / UI Designer at Cirrus ABS
NET NEUTRALITY
IS ABOUT ONES
AND ZEROS
credit: FamZoo Staff
SHOULD
ALL ONES AND
ZEROS BE TREATED
EQUALLY
NO BLOCKING – NO THROTTLING – NO PAID PRIORITIZATION
WHO PAYS
FOR WHAT
credit: 401(K) 2012
USERS
PAY THEIR ISP OR
CARRIER FOR
ACCESS/USE
Users, like individuals and businesses, pay their ISP or carriers for
access to the internet and data use. The data THEY request! Why
aren’t these ISPs going after VOIP services? Because the data is
largely insignificant.
CONTENT
CREATORS/CPs
PAY HOSTS/CDNs
FOR DELIVERY
Content creators and providers, like website owners, online
(cloud) services, media providers, etc. pay a hosts or CDNs
(content delivery networks) for their connection and data
delivery. Or pay Interconnectors directly.
ACKNOWLEDGING
THE LAST MILE,
INTERCONNECTION
& PEERING
Now, to be fair we do need to acknowledge the gap. Aka, peering.
This is essentially like roaming charges. While it is fair to bring up,
this is basically a conversation that needs to be worked out with
peering arrangements, not popular service extortion. Who are the
appropriate parties to work out this disparity?
http://www.redditian.com/r/leagueoflegends/24lzv6
Content creators, like website owners, online (cloud) services, media providers, etc. pay a host
and/or CDN (content delivery network) for their connection and data delivery, then the host and
the CDN have to pay interconnection fees, part of which is shared to ISPs. Though the “second
time” may be in the form of a reciprocal deal with another carrier. Aka
IS THIS
EXTORTION
AKA
EXTORTION
Brian Regan - Switch Flipper
CAPACITY OR
REVENUE
The previous graph proves it isn’t directly a
capacity issue. They flipped a switch.
Unlimited TV. We don’t have a cap on how
much TV we can watch. It seems that what
they want, is a cut of the action.
Net Neutrality Is About Ones and Zeros - IPFW 2015
SHOULD
ALL ONES AND
ZEROS BE TREATED
EQUALLY
SNAPCHAT:
STARTED WITH
$485K
DROPBOX:
STARTED WITH
$15K
FOCALNOVA:
STARTED WITH
$0
SHOULD
ALL ONES AND
ZEROS BE TREATED
EQUALLY
The previous companies many not have made it if they were
extorted for being successful early on. Sure, there is a cost to do
business, but we need to acknowledge the difference between
competition in the form of: funded vs existing business vs
bootstrapped vs favored by the provider!
THE GLARING
CONFLICT OF
INTEREST
Government
• Our privacy and poor track-record protecting it
• Because it’s the Government isn’t answering the question about what should be
done, how it should be done, and who should be enforcing it.
Providers
• Want in on the action and excuses to charge more
• Also provide phone
• Also provide content
• Direct Competitor to those they wish to squash.
• Corporate lobbying or bullying?
THE REALITY IS
THAT SOMETHING
UNFAVORABLE
IS LIKELYWe are screwed either way
• The Government isn’t good at running things
• The Government doesn’t need “control” to take control.
• NSA: Intercepting traffic before it gets to the internet
• Kill traffic capabilities for extreme situations
• Backdoor crypto keys
• The providers will get their pound of flesh either way
• Raising rates
• To us at homes and businesses
• To Hosts and bandwidth providers
• Peer sharing programs
• Bandwidth caps and tiered programs
• Google’s ProjectFI - http://googleblog.blogspot.com/2015/04/project-fi.html
WHY WOULDN’T
ALL ONES AND
ZEROS BE TREATED
EQUALLY
KEVIN MULLETT
@KMULLETT
just google me
1 of 20

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Net Neutrality Is About Ones and Zeros - IPFW 2015

  • 1. NET NEUTRALITY IS ABOUT ONES AND ZEROS credit: FamZoo Staff
  • 2. SHOULD ALL ONES AND ZEROS BE TREATED EQUALLY NO BLOCKING – NO THROTTLING – NO PAID PRIORITIZATION
  • 4. USERS PAY THEIR ISP OR CARRIER FOR ACCESS/USE Users, like individuals and businesses, pay their ISP or carriers for access to the internet and data use. The data THEY request! Why aren’t these ISPs going after VOIP services? Because the data is largely insignificant.
  • 5. CONTENT CREATORS/CPs PAY HOSTS/CDNs FOR DELIVERY Content creators and providers, like website owners, online (cloud) services, media providers, etc. pay a hosts or CDNs (content delivery networks) for their connection and data delivery. Or pay Interconnectors directly.
  • 6. ACKNOWLEDGING THE LAST MILE, INTERCONNECTION & PEERING Now, to be fair we do need to acknowledge the gap. Aka, peering. This is essentially like roaming charges. While it is fair to bring up, this is basically a conversation that needs to be worked out with peering arrangements, not popular service extortion. Who are the appropriate parties to work out this disparity?
  • 8. Content creators, like website owners, online (cloud) services, media providers, etc. pay a host and/or CDN (content delivery network) for their connection and data delivery, then the host and the CDN have to pay interconnection fees, part of which is shared to ISPs. Though the “second time” may be in the form of a reciprocal deal with another carrier. Aka
  • 10. AKA EXTORTION Brian Regan - Switch Flipper CAPACITY OR REVENUE The previous graph proves it isn’t directly a capacity issue. They flipped a switch. Unlimited TV. We don’t have a cap on how much TV we can watch. It seems that what they want, is a cut of the action.
  • 12. SHOULD ALL ONES AND ZEROS BE TREATED EQUALLY
  • 16. SHOULD ALL ONES AND ZEROS BE TREATED EQUALLY The previous companies many not have made it if they were extorted for being successful early on. Sure, there is a cost to do business, but we need to acknowledge the difference between competition in the form of: funded vs existing business vs bootstrapped vs favored by the provider!
  • 17. THE GLARING CONFLICT OF INTEREST Government • Our privacy and poor track-record protecting it • Because it’s the Government isn’t answering the question about what should be done, how it should be done, and who should be enforcing it. Providers • Want in on the action and excuses to charge more • Also provide phone • Also provide content • Direct Competitor to those they wish to squash. • Corporate lobbying or bullying?
  • 18. THE REALITY IS THAT SOMETHING UNFAVORABLE IS LIKELYWe are screwed either way • The Government isn’t good at running things • The Government doesn’t need “control” to take control. • NSA: Intercepting traffic before it gets to the internet • Kill traffic capabilities for extreme situations • Backdoor crypto keys • The providers will get their pound of flesh either way • Raising rates • To us at homes and businesses • To Hosts and bandwidth providers • Peer sharing programs • Bandwidth caps and tiered programs • Google’s ProjectFI - http://googleblog.blogspot.com/2015/04/project-fi.html
  • 19. WHY WOULDN’T ALL ONES AND ZEROS BE TREATED EQUALLY

Editor's Notes

  1. Net Neutrality is about ones and zeros. Indeed I am referring to the ones and zeros that are bits of data (packets), the struggle for revenue or the loss of it, and the payoff to lobbyist to keep it. And naturally I am referring to legal traffic. Compilation image by FamZoo Staff - https://www.flickr.com/photos/famzoo/4880265002/
  2. We need to break this down to it’s simplest form. Do you believe that the internet, that is all bits and bytes of data, should be treated equally? Should all dollars be equal? What about special circumstances? Bright Line Rules: The first three rules ban practices that are known to harm the Open Internet:  No Blocking: broadband providers may not block access to legal content, applications, services, or non-harmful devices.  No Throttling: broadband providers may not impair or degrade lawful Internet traffic on the basis of content, applications, services, or non-harmful devices.  No Paid Prioritization: broadband providers may not favor some lawful Internet traffic over other lawful traffic in exchange for consideration of any kind—in other words, no “fast lanes.” This rule also bans ISPs from prioritizing content and services of their affiliates. A standard of future conduct ….  “unreasonably interfere with or unreasonably disadvantage” http://www.fcc.gov/document/fcc-adopts-strong-sustainable-rules-protect-open-internet
  3. Image credit to 401(K) 2012 - https://www.flickr.com/photos/68751915@N05/6280510901
  4. Users, like individuals and businesses, pay their ISP or carriers for access to the internet and data use. The data THEY request! Why aren’t these ISPs going after VOIP services? Because the data is largely insignificant.
  5. Content creators and providers, like website owners, online (cloud) services, media providers, etc. pay a hosts or CDNs (content delivery networks) for their connection and data delivery. Or pay Interconnectors directly.
  6. Now, to be fair we do need to acknowledge the gap. Aka, peering. This is essentially like roaming charges. While it is fair to bring up, this is basically a conversation that needs to be worked out with peering arrangements, not popular service extortion. Who are the appropriate parties to work out this disparity? “…to reach consumers, CDNs and transit providers must ultimately hand the traffic over to a terminating ISP like Comcast, which faces no competition. Put simply, there is one and only one way to reach Comcast’s subscribers at the last mile: Comcast. ” - http://blog.netflix.com/2014/04/the-case-against-isp-tolls.html?m=0 "settlement-free peering“ "Strong net neutrality additionally prevents ISPs from charging a toll for interconnection to services like Netflix, YouTube, or Skype, or intermediaries such as Cogent, Akamai, or Level 3, to deliver the services and data requested by ISP residential subscribers," Hastings wrote. "Instead, they must provide sufficient access to their network without charge.“http://arstechnica.com/tech-policy/2014/03/20/netflix-says-it-will-pay-tolls-to-more-isps-not-just-comcast/ Should net neutrality apply to interconnections is really the question: http://isys6621.com/2014/11/02/how-does-net-neutrality-affect-your-next-house-of-cards-stream/
  7. Full network map via Level 3 - http://maps.level3.com/default/#.VUJN4vfBzRY http://www.redditian.com/r/leagueoflegends/24lzv6
  8. Content creators, like website owners, online (cloud) services, media providers, etc pay a host or CDN (content delivery network) for their connection and data delivery, then the host and the CDN have to pay interconnection fees, part of which is shared to ISPs. Though the “second time” may be in the form of a reciprocal deal with another carrier. Aka peering.
  9. This proves it isn’t directly a capacity issue. They flipped a switch. Unlimited TV. We don’t have a cap on how much TV we can watch. Reasonable Network Management or business purpose? http://knowmore.washingtonpost.com/2014/04/25/this-hilarious-graph-of-netflix-speeds-shows-the-importance-of-net-neutrality/
  10. This proves it isn’t directly a capacity issue. They flipped a switch. Unlimited TV. We don’t have a cap on how much TV we can watch. https://www.youtube.com/watch?v=eb9GREgzQYQ http://knowmore.washingtonpost.com/2014/04/25/this-hilarious-graph-of-netflix-speeds-shows-the-importance-of-net-neutrality/
  11. Perhaps you should switch to another cable company. Ohh, there’s not another cable company, is there? No, satellite doesn’t count.
  12. We need to break this down to it’s simplest form. Do you believe that the internet, that is all bits and bytes of data, should be treated equally? Should all dollars be equal? What about special circumstances? Without regard to our concerns or feelings about the Government. Until we answer this question anyway.
  13. Via: Cruchbase - https://www.crunchbase.com/organization/snapchat/funding-rounds http://expandedramblings.com/index.php/snapchat-statistics/ 100 million MAUs. - 8/26/14 400 million Snaps / day – 11/20/13
  14. Dropbox started with $15k seed money in June 2007. Via: Cruchbase - https://www.crunchbase.com/organization/dropbox/funding-rounds
  15. FocalNova, a Fort Wayne startup is completely bootstrapped. http://focalnova.com/
  16. There is a cost to do business, but we need to acknowledge the difference between competition in the form of: funded vs existing business vs bootstrapped
  17. Gov Our privacy and poor track-record Because it’s the Government isn’t answering the question about what should be done, how it should be done, and who should be enforcing it. Providers Want in on the action and excuses to charge more Also provide phone Also provide content Direct Competitor to those they wish to squash. Corporate lobbying or bullying?
  18. We are screwed either way The Government isn’t good at running things The Government doesn’t need “control” to take control. NSA Intercepting traffic before it gets to the internet Kill traffic capabilities for extreme situations Backdoor crypto keys The providers will get their pound of flesh either way Raising rates To us at homes and businesses To Hosts and bandwidth providers Peer sharing programs Bandwidth caps and tiered programs Google’s ProjectFI - http://googleblog.blogspot.com/2015/04/project-fi.html
  19. We need to break this down to it’s simplest form. Do you believe that the internet, that is all bits and bytes of data, should be treated equally? Should all dollars be equal? What about special circumstances?
  20. We need to break this down to it’s simplest form. Do you believe that the internet, that is all bits and bytes of data, should be treated equally? Should all dollars be equal? What about special circumstances?