Rule#2: Address The Need
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Rule #2 from Kev’s Rules for Community/Online engagement - Address The Need
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Rule#2: Address The Need
- 1. Rule #2: Address The Need Kev’s Rules for Community
- 3. Everybody needs something... Address The Need
- 4. Everybody needs something... Address The Need ...we need to figure out what that is.
- 5. The information out there can be confusing... Courtesy: http://www.flickr.com/photos/dm-set/3435818474/
- 6. Maybe there’s too much information... Courtesy: http://www.flickr.com/photos/lrargerich/2984777106/
- 7. Maybe there’s too much information... ...or too little. Courtesy: http://www.flickr.com/photos/lrargerich/2984777106/
- 8. People can feel isolated... Courtesy: http://www.flickr.com/photos/santoposmoderno/2781099277/
- 9. People can feel isolated... ...alone. Courtesy: http://www.flickr.com/photos/santoposmoderno/2781099277/
- 10. Maybe they’re online to make connections...
- 11. Or because the challenge seems too great... Courtesy: http://www.flickr.com/photos/chadpodoski/297127685/
- 12. ..and they need more information.
- 13. Maybe they’re frustrated... Courtesy: http://www.flickr.com/photos/nielsvk/258851215/
- 14. Maybe they’re frustrated... ...and need someone to hear them Courtesy: http://www.flickr.com/photos/nielsvk/258851215/
- 15. They want someone to listen...
- 16. They want someone to support them.
- 17. Take a better look... Courtesy: http://www.flickr.com/photos/andercismo/2349098787/
- 18. Take a better look... ...make sure you understand what they need. Courtesy: http://www.flickr.com/photos/andercismo/2349098787/
- 20. And remember... ...sometimes they just need to feel validated. Courtesy: http://www.flickr.com/photos/dave77459/2795439787/
- 21. And remember... ...sometimes they just need to feel validated. They need a hug. Courtesy: http://www.flickr.com/photos/dave77459/2795439787/
- 22. Kevin Micalizzi Social Media and Web Strategy http://kevinmic.com Special thanks to Matt Turner (@onmatt) for finding examples
Editor's Notes
- Kev’s Rules for Community. Rule #2: Address The Need (Original presented live, Sept 2009, at Social Media Breakfast NH www.smbnh.org) This is part two of a three part talk.
- Address the need. Everybody needs something. Often the challenge is figuring out what that is.
- Address the need. Everybody needs something. Often the challenge is figuring out what that is.
- The information out there can often be confusing. Photo courtesy: http://www.flickr.com/photos/dm-set/3435818474/
- Sometimes people need guidance. There’s too little information. There’s too much information. Sometimes it just doesn’t make sense. Photo courtesy: http://www.flickr.com/photos/lrargerich/2984777106/
- People can feel isolated, alone. Photo courtesy: http://www.flickr.com/photos/santoposmoderno/2781099277/
- They’re online to make connections.
- Sometimes the challenge is too great and they need help. Photo courtesy: http://www.flickr.com/photos/chadpodoski/297127685/
- Sometimes they want more information.
- Sometimes their frustrated and need to feel that someone is hearing them. Photo courtesy: http://www.flickr.com/photos/nielsvk/258851215/
- They want someone to listen.
- Sometimes they need support. Example of http://twitter.com/@seesmic
- Take a better look, make sure you understand what they need. Not what they’re asking. Photo courtesy: http://www.flickr.com/photos/andercismo/2349098787/
- And remember, sometime people just need to feel validated. They need a hug. Photo courtesy: http://www.flickr.com/photos/dave77459/2795439787/
- And remember, sometime people just need to feel validated. They need a hug. Photo courtesy: http://www.flickr.com/photos/dave77459/2795439787/
- Kevin Micalizzi is an expert communicator with over 15 year web experience, concentrating on social media and web strategy. Twitter: @kevinmic http://kevinmic.com Special thanks to Matt Turner (http://twitter.com/onmatt) for his help finding great examples.