Being There is Not a Strategy
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Presented at PodCamp NH 2010 (http://podcampnh.com). Kevin Micalizzi http://kevinmic.com
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Editor's Notes
- Presented at PodCamp NH 2010 (http://podcampnh.com) as a working session.
- We’re here to talk about Strategy vs. Tactics. Too much attention is focused on the tactics.
- Amber Naslund is VP Marketing at Radian6. She shares great advice about goals and objectives. For our discussion, we’re talking about your business goals.
- My recommendation is that you get your GAME on! Sort out your Goal(s) and Audience before you decide what Method(s) to take and how to Execute.
- Social Media only gives you tools. You need to know what you have to accomplish before you you can successfully decide how to go about it. Photo courtesy: http://www.flickr.com/photos/chaos123115/2994577362/in/photostream/
- http://www.socialmediatoday.com/neicolecrepeau/163992/social-media-strategy-defining-good-goals
- Who is your audience? Who do you need to reach to attain your goals? Photo courtesy: http://www.flickr.com/photos/marsdd/2531890492/in/photostream/
- The Conversation Prism by Brian Solis is a great tool for looking at options and what they can be used for. Image courtesy: http://theconversationprism.com