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You don't get a second chance to make a great first impression. Have your project kickoff meetings become stale, remote, or awkward conversations? After having one too many unproductive (and occasionally sleepy) kickoffs, Happy Cog reinvented it's project definition process around full-day, interactive activities and collaborative design exercises. Kevin M. Hoffman will explore approaches for identifying business strategy, company culture, and project risks before you even shake your client's hand for the first time, and then walk you through the strategy behind Happy Cog's kickoff processes for clients like Zappos.com, Georgetown University, and the United States Holocaust Memorial Museum. #ias10