Marketing to the new traveller in Asia

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Learn about how to target one of the most dynamic and connected travel regions in the world - Asia-Pacific.

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Marketing to the new traveller in Asia

  1. 1. Marketing to the new traveller in Asia Webcast August 29, 2012
  2. 2. Kevin May Siew Hoon Yeoh Gene QuinnTnooz Web In Travel TnoozEditor & Co-moderator Founder & Co-moderator CEO & Producer
  3. 3. Welcome Nino Gruettke ITB Asia Executive Director
  4. 4. PanelistsEmilie Couton Mario Jobbe Kei ShibataACCOR Asia Pacific Circos Brand Karma Co-founder & CEODirector, Hotel Solutions Co-founder Venture Republic
  5. 5. Poll no. 1
  6. 6. CHINA: 16% HONG KONG: 27% INDIA: 6% THAILAND: 41% MALAYSIA: 22% SINGAPORE: 23% INDONESIA: 20% 26% women AUSTRALIA: 33% business travellers in Asia Pacific NEW ZEALAND: 33% % of women Business Travelers2012 ACCOR Business Travel Research
  7. 7. An average of 7 trips taken mainly to… 1. Australia (24%) 2. China (23%) 3. Singapore (22%) 4. Thailand (20%) 5. Hong Kong (16%) % of women travelling to…2012 ACCOR Business Travel Research
  8. 8. Women business travelers less likely to travel for Sales purpose2012 ACCOR Business Travel Research
  9. 9. Location & Safety: key differentiators when choosing an hotel2012 ACCOR Business Travel Research
  10. 10. Women Business travelers more likely tobook through OLTAs 2012 ACCOR Business Travel Research
  11. 11. Women business travelers booking online for convenience, offers and overall picture of the hotel2012 ACCOR Business Travel Research
  12. 12. 56% of women business travelers post reviews online2012 ACCOR Business Travel Research
  13. 13. When having a negative experience, more likely to leave acomment card or a post 2012 ACCOR Business Travel Research
  14. 14. Poll no. 2
  15. 15. Tnooz-WIT-ITB Webcast - Aug. 29, 2012"Marketing to the New Traveller in Asia” Mobile and Japan Venture Republic Inc. Co-Founder & CEO Kei Shibata 15 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
  16. 16. Japan - 1 out of 2 Searches is already from Mobile Search Queries by Device (Jun 2012) PC 51% Mobile 49% (WAPs 12 / Smartphones 37) By Google Japan 16 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
  17. 17. Global 3G Penetrations: Japan : “95%” By Mary Meeker “INTERNET TRENDS” May 30,2012 17 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
  18. 18. Global Smartphone Penetrations The Forecast of World Smartphone Penetrations (2012→2016) USA UK Germany France Japan China India Indonesia Malaysia Vietnam Brazil South Africa By Seed Planning Jul 26,2012 18 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
  19. 19. Travel Business through Mobile – How Important It is Now? % of Domestic Hotel Bookings % of Traffic through Mobile via Mobile Full Year 2011 As of July 2012By Kankokeizai News Jan 5,2012 19 Copyright (c) 2012 Venture Republic, Inc. All Rights Reserved
  20. 20. Global Travel Consumptions (*) Travel Consumptions(*) in 2009 Japan ≒ USD 318.99 billion Canada Finland U.S.A Sweden Switzerland Germany Norway U.K. Australia FranceNew Zealand Austria Spain China ★中国’13見込み (USD 105.0billion) ★Estimated by PhoCusWright for 2013 India ★インド’13見込み (USD24.0 billion)(*) Includes transportation, accommodation, foods & drinks, souvenirs, and admission fees to attractions. By Ministry of Land, Infrastructure,Transport and Tourism 20 USD/JPY 80.0
  21. 21. Travel Market in Japan - 2012 : The Year 1 of LCC Revolution 21
  22. 22. LCC’s Impact on Japan – Enormous Opportunities Ahead Japan Japan Japan Japan 【Toll Fees Per KM】 by Japan Road AssociationBy CAPA, Peter Harbison “WIT Japan” 22
  23. 23. Poll no. 3
  24. 24. The Social Media Landscape for Travel Pure Review eCommerce Sites Sites Social Blogs & BBS Networks / Forums
  25. 25. Facebook: Top Countries in AsiaSource: Facebook; Stats as of 30 June 2012
  26. 26. Behind the Great Firewall: Weibo
  27. 27. Q&A
  28. 28. Thank you!
  29. 29. Thank you! Send questions to Kevin May, kevin@tnooz.comWebcast replay and slide presentation available at www.tnooz.com For WIT information, www.webintravel.com For ITB Asia information, www.itb-asia.com

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